• Strategically planned and executed digital media campaigns with awareness and acquisition objectives• Acted as main contact with clients and communicated on digital strategy, reporting metrics, or any marketing related questions regarding strategy and best practices• Led and managed digital media campaigns utilizing various media vendors and internally used platforms (Facebook, Twitter, Instagram, AdWords, YouTube, DoubleClick, LiveRamp, Acxiom, Hubspot, and Google… Show more • Strategically planned and executed digital media campaigns with awareness and acquisition objectives• Acted as main contact with clients and communicated on digital strategy, reporting metrics, or any marketing related questions regarding strategy and best practices• Led and managed digital media campaigns utilizing various media vendors and internally used platforms (Facebook, Twitter, Instagram, AdWords, YouTube, DoubleClick, LiveRamp, Acxiom, Hubspot, and Google Analytics)• Reported, analyzed, and optimized towards key metrics to ensure efficiency and effectiveness of the campaign’s main goals/KPIs• Presented weekly reports to clients to highlight opportunities for success and improvement• Worked collaboratively and managed all communication between Ad Operations, Labs, Creative teams, and the client to ensure timely and successful campaign launches• Stayed on top of industry trends and utilized new technology to solve client problems• Managed and mentored Media Associates within the organization by training, facilitating work, managing work loads, having 1 on 1s, and educating on best practices• Worked with other mid level managers to generate testing opportunities with internal platforms, vendors, and internal processes• Assisted senior management with company restructure and defined employee roles/responsibilities• Assisted senior management in creating new processes and templates that ensure company success and efficiency Show less

Brands: Publix Super Markets and OGX Beauty• Strategically plan campaigns across all media platforms: digital, paid social, broadcast, print, and OOH• Sell through integrated media strategies and ideas that meet the client’s marketing objectives (brand awareness, acquisition, sweepstake participation, engagement, etc.)• Plan digital campaigns that include mobile, cross-device, programmatic, video, and paid social• Utilize media research tools and resources to develop strategic… Show more Brands: Publix Super Markets and OGX Beauty• Strategically plan campaigns across all media platforms: digital, paid social, broadcast, print, and OOH• Sell through integrated media strategies and ideas that meet the client’s marketing objectives (brand awareness, acquisition, sweepstake participation, engagement, etc.)• Plan digital campaigns that include mobile, cross-device, programmatic, video, and paid social• Utilize media research tools and resources to develop strategic client recommendations (Comscore, Simmons, eMarketer, etc.)• Execute and actively manage campaigns: create RFPs, assign campaign KPIs and benchmarks, develop performance projections, negotiate with media vendors, issue IOs, traffic digital plans via a third party ad server (Flashtalking, Sizmek, and Pointroll), monitor and make optimizations to ensure KPI delivery• Assist on developing tagging strategies and pixel implementation for reporting and trafficking• Analyze and report on campaign data to find key insights and meet campaign success metrics • Maintain relationships with media vendors • Stay up to date on all media trends and assist on providing client POVs • Assist in market analysis reports that analyzes competitive spend and share of voice within individual markets• Work closely with creative, production, social content developers and web developers to create truly integrated campaigns • Assist on new business pitches to grow the agency’s business Show less

• Responsible for pulling reporting for digital campaigns running for Publix. • Updating and processing billing for various campaigns.• Evaluating sponsorships for every Publix division.• Spend 6 weeks creating a campaign with other interns for Baskin Robbins that would later be presented to the agency’s Baskin Robbin’s team. • Assist planners in executing ancillary plan requests from Publix (give out RFP’s, create IO’s update MediaOcean, and ad serving)

• Researched and updated trends presentations on marketing topics for business development• Maintained and created social media outlets for the company. (Facebook, Twitter, YouTube, Vimeo, Flickr)• Updated the company website (heartbeatideas.com)
with press releases, blog posts, and new editorial content• Acted as project manager for new website launch by updating status sheets, creating status PDFs, and assisting in Q&A throughout website development• Assisted the creative… Show more • Researched and updated trends presentations on marketing topics for business development• Maintained and created social media outlets for the company. (Facebook, Twitter, YouTube, Vimeo, Flickr)• Updated the company website (heartbeatideas.com)
with press releases, blog posts, and new editorial content• Acted as project manager for new website launch by updating status sheets, creating status PDFs, and assisting in Q&A throughout website development• Assisted the creative department (editing raw audio for video, assisting with video production, and helping on photo shoots)• Maintained salesforce.com, a database containing their client and marketing contacts• Submitted the company’s leading campaigns/websites to various award competitions Show less