There are 3 ways to grow a cannabis business. 1. Acquire customers 2. Increase their spend 3. Increase the frequency of their purchasing Tight resources, intense competition and regulations make it hard to do any of them. Most retailers and brands feel they have a handle on one of the above but get caught up trying to do it profitably. Now, layer in inventory pinch points and pricing compression, and suddenly, you are on a discount spiral to attract customers.All for what?Wasting thousands on customer acquisition when your most significant opportunity might be customer spend or frequency of purchase. What’s on the menu? Who manages it? When and how do I communicate with our customers?This is where data is critical—knowing what to do when. Imagine acquiring a new customer and knowing you can retain them and build their spending. Revenue every month is on track to hit the forecast. Break-even, or even make money! You are in control of the business. Vetrina helps you get there. We work with cannabis retailers and brands to map profitability and pull the levers to get it done. Pair your team with our experience and insights.Sales KPIs InventoryPeopleMarketingLearn with Us: Empower your retail team with digital Cannabis Retail Management Courses.Microprojects: Audit and solve a real roadblock.Retainers: Get fractional support to drive results to help executeAbout Me:I was a cannabis medical patient working in fashion when cannabis was legalized in Canada. I noticed many cannabis brands and retailers were missing the mark in retail and were missing a wealth of proven strategies. I founded Vetrina Group to make excellent retail achievable and a little easier.