Krista Thorson Email and Phone Number

• Responsible for building and maintaining an account team in a quickly growing digital agency. • Created needed processes across agency to better organize cross-channel teams. Continue to identify the need for processes and work across the agency to onboard new ones.• Act as agency lead and client partner on all client accounts by providing continuous strategic guidance and critical thinking to drive and grow business.• Manage the workflow of the agency through Jira. Efficient in multiple project management and workflow platforms along with creating and managing timelines. • Create brand stories through the planning, development, execution and measurement of integrated client campaigns across multiple channels to include digital, web, social media, SEO, paid media, email and print. • Support financial focused client with segmentation strategies for their paid media and direct mail campaigns to include persona development and messaging. • Align both strategy and tactics across all channels to align with overall client brand visions to include digital, SEO and creative elements.• Drive growth for the agency by identifying strategic opportunities and presenting sound and persuasive business cases to clients.• Participate in new business scopes and pitches• Lead all client presentations to include new pitches, brainstorming/ideation sessions, creative delivery and yearly strategies. • Liaison with internal teams across the company to make sure client needs are being met and strategies and activations align with client expectations.• Strong background in email marketing (16 years). Build loyalty campaigns, contact strategies, automation processes and acquisition plans.

• Responsible for creating brand strategies and leading the planning, development, execution and measurement of integrated client campaigns across multiple channels to include digital, web, social media, email and print. • Develop brand strategies that help clients identify their yearly goals and communicate their brand message.• Process driven leader who can onboard clients quickly and implement organized and structured processes leading to team efficiencies and cost savings. • Manage scope and budgets of multi-million-dollar accounts. Handle monthly billing and yearly forecasting. Coordinate with accounting to create POs and distribute invoices. • Work with clients to identify and recommend additional scope/revenue opportunities.• Strong background in email marketing (16 years). Build loyalty campaigns, contact strategies, automation processes and acquisition plans.• Coordinate with all internal teams including creative, analytics, social and project management to achieve execution of client strategies.• Guide creative teams on goals, objectives, and performance metrics for all campaign and creative projects and evaluate creative executions to ensure all work is on brand and on strategy. • Lead all client presentations to include new pitches, brainstorming/ideation sessions, creative delivery and yearly strategies. • Built a new client business from the ground up. Provided guidance on naming of company, logo development, brand strategy, website development, email strategy, all creative content and consultation on final product. Launched web site, integrated email platform and email contact strategy.

Concorde Career Colleges prepares committed students for successful employment in healthcare professions by providing them with high-caliber training, real world experience and student centered support. •Responsible for developing, implementing and leading a strategic and integrated communications, public relations, email and social media plan for Concorde Career Colleges.•Work closely with Chief Marketing Officer, senior administrative leaders and internal departments to create cohesive plans including all external communications and internal employee facing communications.•Oversee development and maintenance of communications calendar that includes press releases, website content (including blog and media room), email communications and social media.•Consult and coordinate with outside vendors regarding Facebook and Twitter paid advertising, retargeting campaigns and recirculation campaigns.•Manage outside PR firm who represents college. •Perform Account Executive duties for campuses.•Create content for press releases, blogs, social media, website, all internal communications, print ads, radio and television spots, print editorials and email campaigns.•Coordinate and create communications activities in conjunction with internal departments. Edit all other communication pieces produced by outside vendors and internal departments.•Consult on new email strategies which have increased open rates by 700%. Plans include reactivation strategies, new creative concepts and segmentation strategies.•Oversee the planning, scheduling and execution of all weekly email campaigns. •Provide support on website optimization including landing page design consultation, content creation and revisions and keyword research and implementation.•Organized new alumni efforts including creation of alumni newsletter and contact strategy.•Re-organized all reporting/analytics efforts for email and social media.•Maintain website changes through 3rd party CMS platform

Fred Pryor Seminars, a division of PARK University, is an international provider of professional seminars offering high-quality, convenient and practical business-skills training for every industry and sector. • Manage budget and maintain cost control for the communications team.• Collaborate and coordinate with the web team and IT on the redesign and rebuild of current website • Collaborate and coordinate with the web team and IT on the redesign and rebuild of current website and ongoing needed functionality.• Consult on new email communication plans which have currently increased revenueby 20%.• Oversee the planning and execution of weekly email campaigns.• Manage, organize and collaborate on all social media efforts.• Lead monthly catalogue and brochure production including editing, coordination of content and implementation of needed changes to increase revenue and optimize communications.• Supervise a communications team of 6.• Plan and execute weekly email campaigns resulting in monthly revenue of $400,000.• Analyze email efforts and reported results to senior management.• Re-organized internal content development/email planning process to better coordinate between departments and organize and streamline work.

Staples Promotional Products is a full-service corporate branding solution offering more than 700,000 customizable items and an in-house creative design and marketing staff.• Partnered in the creation of web development for a new external client resulting in capturing a multi-million dollar account.• Transformed department reducing AOP overhead.• P/L responsibility for a $215,000 budget. • Supervised 2 Associate Marketing Managers.• Assisted in Marketing and Systems training for approximately 6 associates in 3 locations.• Partnered on multiple Graphic Design Award winning projects which resulted in the retention of a $50,000 account.• Developed, organized and edited print and web collateral to broaden the scope of promotional items sold for a book of business which included ESPN, UnitedHealth Group & Snap-on Tools.• Collaborated with Sales to custom design client marketing material helping result in a yearly 5%-10% increase in sales.• Maintained client eStores, planned and executed email campaigns and analyzed and reported marketing efforts for over 30 different clients.• Managed workflow project plans for over 50 projects at a time driving process and timelines.• Maintained cost control for 11 major clients.• Collaborated on new accounts to produce client’s campaigns through creative design efforts, yearly plans and marketing initiatives.

Reece & Nichols is a prominent residential real estate company serving the entire Kansas City metropolitan area.• Led catalogue, newspaper, flyer and online production for the top area Sales producer and managed over 100 residential listings at any one time.• Managed budget for monthly advertising print media spend. • Supervised 2 office assistants.• Maintained client databases.

Alvin Guggenheim is a private Advertising Agency specializing in movie promotion and advertising.• Assisted in publicity & promotions for the major motion picture industry helping to increase ticket sales on opening weekends by 5%.• Developed over 50 promotional opportunities allowing movie studios to promote films on a local level.• Coordinated with 5 local radio & television studios to gain media saturation for each film.