Krista Tobin Email & Phone Number

Halifax, Ns, Ca

Dartmouth, Ns

Accomplished in marketing, design, strategic branding, and customer focused service. Assisted in building the strengths of the team, working closely with my direct reports to implement processes. Designed creative solutions to cross all eight brands for in store pharmacy marketing support, reducing the amount of extra signage and increased cost savings. Effectively prioritized competing demands in a fast paced environment. ~ Brand adherence and management of eight separate brand identities ~ Creative design and production (print & digital) and pre-press set up of files~ Creative design for social media and web ~ Developed creative concepts for national and local campaigns~ Developed communication strategies for campaigns, events and conferences~ Collaborated with stakeholders/marketing team for design & effective medium of collateral ~ Presented concepts/designs for approval by managers and or stakeholders ~ Provided estimates required to complete job request and source any required information ~ Documented all details pertaining to each job docket ~ Strong communicator, personable, with a high focus on engagement & relationship building~ Planned work back schedules for execution of campaign or request ~ Liaised with print vendors from quote request to approval of proofs and product quality~ Organized distribution list/delivery requirements as needed ~ Worked cross functionally with fellow designers (Mac platform)~ Committee member for Lawtons Drugs Annual Managers’ Conference ~ Provided interoffice marketing support for all applicable departments

Halifax, Canada Area

Supervised staff of ten people, and daily store operations. Created and implemented ‘Employee of the Month’ program to drive morale.

St. John’S, Newfoundland

~ Prioritized all incoming/outgoing production, work closely with team, clients and vendors ~ Managed production team, and coordinated weekly production meetings ~ Provided art direction for all forms of media, including one TV commercial ~ Coordinated and executed local advertising campaigns ~ Creative design and production, press proofed client material ~ Brand and corporate identity consultation

Diploma, Graphic Design

Introduction To Business