Krista Werking Email & Phone Number

San Francisco, California, United States

• Develops and executes comprehensive content and social media strategy to increase brand awareness, drive revenue and position CalCPA as a thought leader in the industry.• Manages CalCPA's social media presence across various platforms, including organic and paid campaigns, to grow followers, increase engagement and drive revenue.• Collaborates with marketing to develop value propositions and role-based messaging for conferences, continuing education courses and membership to attract… Show more • Develops and executes comprehensive content and social media strategy to increase brand awareness, drive revenue and position CalCPA as a thought leader in the industry.• Manages CalCPA's social media presence across various platforms, including organic and paid campaigns, to grow followers, increase engagement and drive revenue.• Collaborates with marketing to develop value propositions and role-based messaging for conferences, continuing education courses and membership to attract attendees and members.• Monitors social media campaigns and analyzes web traffic using KPIs to measure the effectiveness of strategies and adjust tactics accordingly. Show less

Gilbert, Arizona, United States

• Managed social media execution for internal efforts and 25+ clients.• Responsible for creating, posting, and scheduling content on Facebook, LinkedIn, Instagram, YouTube, Google Business Profile, Yelp, and Twitter.• Developed and ran a diverse set of paid marketing campaigns to fit client and company needs.• Monitored online brand and associated groups to engage with users, strengthen customer relationships, and preserve online reputation.• Analyzed, reported, and updated… Show more • Managed social media execution for internal efforts and 25+ clients.• Responsible for creating, posting, and scheduling content on Facebook, LinkedIn, Instagram, YouTube, Google Business Profile, Yelp, and Twitter.• Developed and ran a diverse set of paid marketing campaigns to fit client and company needs.• Monitored online brand and associated groups to engage with users, strengthen customer relationships, and preserve online reputation.• Analyzed, reported, and updated social media strategies to generate growth to client pages, web traffic, and event attendance quarter over quarter. Show less

Scottsdale, Arizona, United States

• Created a variety of marketing strategy documentation, including product marketing briefs, FAQs and competitor analyses• Conducted market research for current product lines and future line development to help determine positioning and differentiation• Worked with product development and regulatory teams to create product claims• Worked with marketing and product development on global campaign efforts throughout the year