Krista Gray Email & Phone Number

Portland, OR, US

Portland, Oregon, United States

Business development and marketing for the Ginger & Maude® franchising division

Portland, Oregon, United States

Business development and marketing for the Ginger & Maude® consumer brandGinger & Maude is North America's first Certified B Corporation® salon brand. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps.

Germany

• Partnered with ecommerce team on end-to-end initiatives to improve the consumer shopping journey and experience on adidas.com
• Created training documentation to enable more effective Product Description Pages (PDP) for ecommerce, and delivered the trainings to hundreds of employees
• Collaboratively developed a product naming strategy for Search Engine Optimization (SEO) with stakeholders across the organization
• Provided Product Management and Go-to-Market expertise on large-scale Digital Transformation projects, which included 3D Digital Design, Digital Sales, and Product Data for Digital activities
• Managed an Assistant Product Manager Trainee and supported his career development

Germany

• Managed product creation for globally-distributed Women's Sportswear product lines (2+ million units per season), ensuring profitability targets were met
• Briefed products based on consumer and market insights, and then worked collaboratively with a cross-functional team to develop competitive products
• Partnered with the Digital Brand Commerce team to support product data objectives and strengthen adidas ecommerce
• Worked collaboratively across categories on new inclusive products, in order to connect to new consumers around the world
• Conducted consumer and market research in Europe and Asia to build upon extensive knowledge of US consumers and US retail channels
• Demonstrated professionalism, commitment, and adaptability during major reorganization

Portland, Oregon, United States

• Managed apparel product creation for a strategic project, encompassing Men's and Women's Sportswear, as well as Men's and Women's Training apparel ($18M invoice dollars)
• Established new franchises (e.g. Men's Axis Short, Men's and Women's Postgame Fleece) that out-performed the competition
• Exercised a broad skill set in a role with both Merchandising and Product Management responsibilities, including: presenting product to executive-level clients, planning profitable product ranges, and pioneering a new.
• Achieved alignment between functional partners and internal stakeholders, resulting in a better retail presentation and contributing to a 37% net sales increase
• Collaborated with Design and Development partners to improve margins without compromising consumer value, resulting in a 3.6% margin increase
• Significantly improved the efficiency of the product range and reduced article creation by 33% (SS17 vs FW16)

Portland, Oregon, United States

• Helped to launch adidas Athletics as a new global category and ensured that margin, profitability, and article efficiency goals were met for the US Market
• Frequently traveled to Asia and worked directly with the garment factories on product innovation, product development and costing

Portland, Oregon, United States

• Managed collections and franchises within the Women's Training apparel product line
• Collaboratively developed product from product brief to product launch with a cross-functional team: Design, Development, and Merchandising
• Maintained product data and images in Marketing Portal (MP), Digital Merchandising Tool (DMT), Range Management Application (RMA), and FlexPLM

Portland, Oregon, United States

• Managed Young Athletes (aka Kids) apparel licensees, providing direction for on-brand product creation, sell-in and in-store presentation
• Facilitated design reviews and planning meetings between adidas teams and the licensees, which were held in the US and in Germany
• Coordinated special projects for the Business Unit Director

Portland, Oregon, United States

• Executed product merchandising for Young Athletes apparel the US market, including presenting new product lines to large audiences

Portland, Oregon, United States

• Demonstrated a high-level of organization and attention-to-detail developing fabrics and trims for adidas Originals and NBA basketball uniforms

Worked as a part-time Associate for this full-service creative resources company, while I was building my Professional Organizing business

Portland, Oregon, United States

Owned and operated a company providing organizing solutions to small businesses and individuals

Portland, Oregon, United States

Worked as an Office Manager for this digital branding agency, while I was building my Professional Organizing business

• Utilized professional organizing skills supporting the Materials Development & Innovation Team
• Developed trims for apparel product creation, as a contract (temporary) employee through Adecco Staffing, while building my professional organizing business

• Provided account services on branding and design related projects for this nationally-recognized branding and design agency, working on accounts such as Roxy, Nike Women's, and Microsoft Xbox.
• Managed operations for the agency's Portland office