• Manage client expectations, client communications, and digital campaigns through effective project and time management with a positive attitude• Optimize and troubleshoot campaign performance issues through collaboration with internal teams combined with my developed expertise• Develop and advise on marketing strategies through understanding client needs and keeping regular communication with the client in an ever-evolving digital landscape• Drive campaign ROI and delight clients to assist my sales team in retaining and growing business

My name is Kris and I go by Intelleck (spelled with a "k" because you have to throw a little funk on the end).I make music to vibe to. My sound is a dope combination of lofi and trap sounds. You can find my music on all major streaming platforms.

• Execute digital rebrand of website through Shopify and update entire look and flow of the site to strategically funnel customers through purchasing process• Direct online marketing strategy for eCommerce sales through Facebook and Instagram ads with customized campaign strategy • Analyze data on Google Analytics and Facebook Business Manager and use findings to inform CEO on how best to move forward with marketing strategy• Evaluate SEO strategy for blogs and product buying (which products are most in line with online searches and should have inventory increased) and advise CEO with that data

-Actively manage and optimize SEM and Social Media campaigns for all 30+ strategic accounts-Produce weekly, bi-weekly, and monthly reports for clients and interpret performance for clients

• Developing and growing relationships with journalists, editors, and influencers across top-tier online publishers • Creating and executing dynamic digital strategies to maximize clients’ online visibility and increase revenue • Securing media placements and building client link portfolios• Placements: Business Insider, USA Today, Alternet, Big Think, PopSugar, Medical Daily, among others.

• Grew business territory of one Account Manager from billing $0 in print and digital advertising to over $30,000/month in print and digital revenue in one year• Managed 20+ active digital campaigns monthly while simultaneously launching new ones and ensuring all pieces of the campaign are live• Worked with Digital Sales Manager to develop and host a digital advertising workshop for local business owners• Increased effectiveness of active digital campaigns by adjusting creative, media placement, or budget to achieve marketing goals (increase CTR, web traffic, leads, etc.)• Delivered client reporting on campaign performance including effectiveness, targeting and strategy

• Assisted Senior Digital Strategists with campaign monitoring and optimization• Produced reports for Digital Strategists’ client meetings• Trained Digital Advertising Sales Coordinator

• Booked digital campaigns (mobile, display, tablet, SEM for both Google and Yahoo!, Facebook, etc.) through Salesforce.com• Crafted weekly reporting, campaign optimization suggestions, and billing for largest account at the News Sentinel• Monitored campaigns and made recommendations for optimization opportunities• Delivered weekly reporting to team to ensure all necessary campaigns are running • Managed digital billing/invoices to maintain proper revenue streams

• Acted as resource for team of Sales Reps while they were in the field• Researched potential and current customers to help find potential advertising solutions• Assisted in building presentations to pitch to potential and current customers

•Composed advertising packages for upcoming shows at the Tennessee and Bijou Theatres in order for the performer/artist and AC Entertainment to reach a settlement on price for advertising services•Sent weekly press releases and marketing summaries for upcoming shows•Maintained contact with TV, radio, and print advertising managers to ensure proper placement of media and correct billing

•Maintained weekly analysis of wireless competitive landscape for over 4 competitors•Monitored daily/weekly media traffic instructions for TV, radio, 580 publications, and 10 properties to ensure proper media placement•Keep the AT&T Central team informed of any developments•Maintained contact with clients to keep them up-to-date on campaigns through email and face-to-face status meetings

•Assist the VP of Accounts with research on current clients•Built an intern project where I managed the Facebook page for LoAdebar – the loaded organic energy bar. Increased “Likes” on page by 38%•Attended events that clients participated in and helped promote the brand at said events•Prepared extensive competitor analysis and SWOT analysis for LoAdebar and presented findings and information gathered•Research, Research, Research

• Managed incoming artist applications in Excel for 3 Dogwood Arts Festival featured art exhibits/events out of 10 that collectively represent 45% of the Dogwood Arts Festival presented events showcased in over $1,000,000 of media, advertising and sales promotions• Liaison between the Dogwood Arts Festival staff and artists for 2012 Festival exhibitions• Edited artist information and brochure material before being published, printed, or added to Dogwood Arts website: www.dogwoodarts.com

• Promoted to student manager within 15 months of being hired as a cashier• Oversaw 7 convenient store locations on campus• Trained and oriented 10 new employees• Supervised 9 cashiers with collective daily sales of over $7,000 on campus