Krista Canfield Mcnish Email and Phone Number
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Even though I'm a marketing and communications executive by trade, I'll always be a reporter at heart. I only craft stories I believe in and revel in growing awareness for both new and established meaningful brands that deserve to have the spotlight shine on them. Over the past 17 years, I've devoted myself to uncovering unique and compelling ways people are using a product or service and helping thousands of other people hear those stories. I’ve helped leaders take their companies public via both IPOs and SPACs.As the head of marketing and communications at venture capital firm CRV, I provide strategic guidance to the firm, its investors and CRV’s global portfolio of companies. This includes everything from content creation and thought executive leadership platforms to internal and external communications, branding, narratives, messaging, the website, social media, community, events and sponsorship endeavors.While running my corporate communications consultancy, I devoted my time to helping startups and businesses of all sizes craft their own unique story. Most founders dream of ringing the trading floor bell and high revenues. Building a proactive plan for just in case something terrible happens usually isn’t on their to-do list, but it should be. No company looks forward to password breaches, internal messages getting leaked to the press or other crisis communications situations, but throughout my career when the going gets tough I roll up my sleeves, jump in the trenches and help get things back on track. I enjoy food, travel and shoes so feel free to swing by my passion project, FoodWaterShoes.com.Specialties: Adding a human element to corporate stories, puns and dad jokes, helping journalists discover great angles, building and scaling influencer programs, international public relations, working with senior executives to craft corporate positioning, working with agencies so they feel like a partner not a vendor, setting goals and surpassing them, strategic communications, securing top-tier press, media relations, public relations programs, keeping my cool under pressure and being someone you can rely on when you're on a tight deadline.
Crv
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Vice President Of Marketing And CommunicationsCrv Nov 2020 - PresentPalo Alto, Ca, UsAirtable, DoorDash and Vercel are just a few of stellar businesses CRV has backed. In my current role I enjoy working across all brand and reputation efforts for the early-stage venture capital firm and its investors. I also provide strategic marketing and communications guidance to the founders, CEOs and the marketing and PR teams of the startups CRV partners with. I enjoy being surrounded by passionate entrepreneurs who are transforming their industries and working alongside them to take their businesses to the next level. Founded 53 years ago, CRV has a proven track record of working with hundreds of extraordinary leaders and their businesses which range the gamut from stealth mode all the way to publicly held companies. We have offices in Palo Alto and San Francisco.I thrive in fast-paced, hyper growth environments. My 20 years of combined communications, public relations, marketing, social media and broadcast experience includes international work in Brazil, Canada, Germany and Japan. I’ve sat on nearly every side of the communications table: as a television news reporter (at NBC's KDLT-TV), running VC marketing and communications (CRV), in house on companies’ communications teams (LinkedIn, Gogobot) and also on the agency side (Horn Group, Canfield McNish Consulting, LLC). I’ve served as a spokesperson for companies both nationally and internationally. My experience includes working with B-to-B and B-to-C companies. I’m as comfortable working in startup environments as I am working with publicly traded companies (LinkedIn, Shift, RightNow Technologies, Taleo, Riverbed, Omniture). My experience includes leading teams and managing outside agencies. I also have experience finding, hiring and managing company spokespeople.
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Founder And Chief DiscovererFoodwatershoes Jul 2016 - PresentSan Francisco Bay Area, UsFoodWaterShoes is a passion project I started during my travels around the globe. As a former television journalist (for NBC’s KDLT-TV) and as a corporate communications professional (LinkedIn, Gogobot, Horn Group), I’ve always loved sharing interesting stories about people, brands and food with other like-minded people. FoodWaterShoes is a space dedicated to discovering and sharing incredible food, experiences and fashion from around the world. -
Member Of The Board Of Advisors At The School Of Information StudiesSyracuse University Oct 2012 - Mar 2023Syracuse, New York, UsThe Board of Advisors of the School of Information Studies at Syracuse University represents a collective resource of senior business people, professionals, industry leaders and other supporters of the school, organized to assist in the development of the school and to help shape and realize its vision. -
Startup AdvisorTravelade May 2017 - Apr 2021Reykjavík, Reykjavík, IsTravelade enables travelers around the world discover things to do and see, tailored to their unique travel taste. -
Communications Strategy ConsultantCanfield Mcnish Consulting Sep 2012 - Nov 2020Cupertino, California, UsSelect former clients include: Control4, Core, Feedly, Fountain, Kleiner Perkins, RemoteHQ, Remote Year, Shift, TravelJoy, Udacity, Voyage.As a former television journalist (for NBC’s KDLT-TV) and as a corporate communications professional (LinkedIn, Gogobot, Horn Group), I’ve always loved sharing interesting stories about interesting people, brands and places with other likeminded people. While the media is perhaps the best known constituency that PR pros work with, stakeholders come in many different forms both inside and outside a company. Whether a company needs help with its fundraising efforts, is interested in generating awareness or just trying to figure out how to best handle a crisis, I enjoy being part of the team tasked with clicking all of a brand’s Rubik’s cube tiles into place, so it can accelerate its growth. My areas of expertise include creating scalable (and repeatable) global campaigns, messaging, brand development, influencer relations, media strategy, media training (for broadcast TV, print and radio) and crisis management. As a freelance journalist I’ve crafted lifestyle articles for publications such as Startle (Forbes' Travel Site). Specialties include career/workplace issues, fashion, food, technology, human interest topics, technology, travel, etc. -
Vice President Of Communications And Getaway ExpertGogobot (Now Trip.Com) Dec 2014 - Jul 2016Palo Alto, California, UsGogobot’s mission is to help people discover great places to stay, eat and play that are perfect for them. 19 Tribes (Family Travelers, Foodies, LGBT, etc.) help Gogobot members get personalized recommendations. More than 10 million people used Gogobot to plan and research places to go in the last year. Gogobot also has more than 800,000 reviews, four million photos and 60,000 city guides available on both the site and its apps (Gogobot for Android and Gogobot for iOS). At Gogobot, the go-to place for places to go, I was responsible for overseeing media relations, social media, corporate communications and Gogobot's Pro program. During my time at Gogobot we saw a wonderful opportunity to court press attention and to team up with the Human Rights Campaign while also staying true to our mission and supporting our LGBT Tribe by speaking out for LGBT rights (see Bloomberg, “Indiana's Costly Anti-Gay Experiment” and “Indiana’s Religious Freedom Law: Business Backlash Begins”). In a claustrophobically filled travel space, we also saw a way to differentiate Gogobot from other travel businesses by leveraging our data to talk about something our competitors weren’t discussing - declining former travel hot spots that were falling out of favor with travelers (see MONEY, “Nab a Travel Bargain at These Declining Tourist Spots”). -
Senior Manager Corporate CommunicationsLinkedin Jan 2008 - Dec 2014Sunnyvale, Ca, UsI joined LinkedIn in 2008, when there were just 200 employees and 18 million members. I worked at LinkedIn during its successful IPO and departed before the Microsoft merger and after it swelled to 6,000 employees and 332 million global members. During my time at LinkedIn I was its Senior Manager Corporate Communications. Over the years I held roles focusing on the company’s corporate, product, consumer and trade (advertising and human resources) public relations. My branding experience includes working with the team early on to seize the opportunity to define LinkedIn as the defacto job hunting site when the recession first hit and Monster was still a threat to the business. Once we gained traction, in my consumer role we worked with publications in the United States, Brazil, Canada and Japan to broaden LinkedIn's appeal beyond jobseekers. My team worked closely with internal resources, such as data scientists, to create global easily repeatable campaigns to encourage profile completeness whether or not you were looking for a job. (The format for the original LinkedIn Buzzwords campaign from 2010/2011, see AARP, “40 Words and Terms to Keep Off of Your Résumé,“ is still used at LinkedIn today six years after it launched.) In my product role I ran point on communications efforts surrounding LinkedIn's seven mobile apps. LinkedIn also gave me the opportunity to work on crisis communications and external community communications (when LinkedIn was opening its Sunnyvale office location interfacing with the legal team, local neighbors and the facilities department was crucial). Early on I launched LinkedIn's journalist training program (when I left more than 23,000 editors, producers and reporters had learned how to leverage LinkedIn to find scoops, sources and story ideas) and its first customer/member reference program. -
Member Of The Career Advisory BoardDevry University Jan 2012 - Nov 2014Lisle, Illinois, UsThe mission of the Career Advisory Board is to provide insight, advice and counsel on trends, economic forces and cultural shifts that impact career opportunities for today and tomorrow.The Career Advisory Board is comprised of leading representatives of business, academia and recognized career experts and authors who can deliver valuable insights on today’s most important career trends and provide real and actionable advice for job-seekers. -
Senior Account ExecutiveHorn Group Jan 2005 - Jan 2008San Francisco, Ca, UsDuring my time at Horn Group as a Senior Account Executive, I focused on PR results, client service/counsel, PR program management, managing results from junior staff and business development. I worked with a number of companies including BlueRoads, Inovis, Omniture, Qlusters, RightNow Technologies, Riverbed, Taleo, TalkPlus, Transera and Virsa Systems. Some of my favorite achievements include securing two USA Today feature stories for two different clients (Vontu and RightNow Technologies) and landing Virsa Systems’ CEO and founder, Jasvir Gill, on AlwaysOn’s 2006 “Fast 20 CEOs” list. Other noted CEOs on the list are Shai Agassi; SAP AG, Jeff Bezos; Amazon.com and Bob Iger; Disney. -
On-Air News ReporterKdlt-Tv Jan 2004 - Jul 2004At KDLT, an NBC affiliate, I interviewed subjects daily, wrote and edited pieces for air, reported live on camera, conducted extensive Internet research, wrote reports daily on KDLT’s internet website, answered inbound calls from interview subjects, conducted morning meetings and constantly pitched innovative and creative story ideas.As a result of my experiences in this field, I'm proficient with AP NewsCenter, AP ENPS, linear editing with DVC-Pro and other formats, DVC-Pro, Beta Cam and Sony DCR-VX2000 as well as capable of shooting my own live shots.
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News InternWstm-Tv Jan 2002 - Dec 2003Cockeysville, Md, UsAs with my position at KDLT, my primary focus during my internship at WSTM was daily news coverage for the station. I conducted morning meetings, pitched story ideas, wrote pieces for air and/or the WSTM website daily, conducted interviews with subjects, answered in-bound news leads to the station, assisted with video editing/shooting and scheduled meetings. -
News Director And On-Air PersonalityWjpz Fm/Z89.1 Jan 2002 - May 2002As the News Director for a local radio affiliate, I wrote extensively during the day, made weekly schedules for other reporters, wrote and anchored on-air newscasts, interviewed subjects and was in charge of 8-10 reporters beneath me.
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News ReporterThe Daily Orange Aug 2001 - Dec 2001UsAs a reporter I wrote articles for university newspaper, conducted interviews, called local businesses and groups to dig up story ideas, edited/checked other reporters work, answered phones and helped new reporters. -
Competitive Amateur Figure SkaterThe United States Figure Skating Association (Usfsa) Jan 1986 - Jan 2000Member of the United States Figure Skating Association (USFSA), competed in the Empire State Games numerous times, various regional competitions, received professional ballet training for over ten years, performed in ice skating shows, competed throughout the country (Minnesota, Maryland, Vermont, Maine, New York, Pennsylvania, etc.), hands-on experience in pairs and ice dancing, completed USFSA Junior freestyle test, USFSA Pre-Silver Dance test, USFSA Senior Moves in the Field and USFSA Figure Tests.
Krista Canfield Mcnish Skills
Krista Canfield Mcnish Education Details
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Syracuse UniversityBroadcast Journalism And Finance -
Westhill High SchoolGeneral
Frequently Asked Questions about Krista Canfield Mcnish
What company does Krista Canfield Mcnish work for?
Krista Canfield Mcnish works for Crv
What is Krista Canfield Mcnish's role at the current company?
Krista Canfield Mcnish's current role is VC Marketing and Communications Strategist - Chief Discoverer - Passionate Storyteller - LinkedIn PR (Pre/Post IPO) - Love Shoes and Travel.
What is Krista Canfield Mcnish's email address?
Krista Canfield Mcnish's email address is kr****@****crv.com
What is Krista Canfield Mcnish's direct phone number?
Krista Canfield Mcnish's direct phone number is +141551*****
What schools did Krista Canfield Mcnish attend?
Krista Canfield Mcnish attended Syracuse University, Westhill High School.
What are some of Krista Canfield Mcnish's interests?
Krista Canfield Mcnish has interest in Figure Skating, Hanging Out With My Black Lab Mix, Snowboarding, Staying Active, Hiking, Traveling As Much As I Possibly Can, Bikram Yoga, Drawing, My Family.
What skills is Krista Canfield Mcnish known for?
Krista Canfield Mcnish has skills like Media Relations, Social Media, Blogging, Social Networking, Corporate Communications, Journalism, Public Relations, Storytelling, Writing, Public Speaking, Headline Writing, Linkedin.
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