Krista Carnes Email & Phone Number

Norwalk, Connecticut, Us

Greenwich, Ct, Us

Responsible for operations, communicaitons and strategic growth for this online course provider designed by and for the Sacred Heart Network of schools across North America. Serve as primary relationship contact for partner schools, providing support and communication materials that help promote SophieConnect courses to their students. Work closely with partners to craft custom course solutions as needed to meet specific course needs for students. Manage strategy, messaging and outreach to prospective prospective partner schools and students. Responsible for regular updates on all activities to Head of School, senior administration and governing Board of Trustees including marketing strategies, financial overviews and projections, industry trends and potential new revenue drivers. Create and execute internal and external communication plans including regular newsletters to partners and stakeholders, updates to faculty regarding student evaluations, changes in policy or procedures, social media updates and website content.Research and develop potential new online course offerings that address current education and online learning trends, as well as continuous feedback from partner schools.

Provide creative, strategic plans that bring brand stories to life, engage and educate audiences on causes and initiatives, and build loyal consumers through influential voices and authoritative content online and beyond. Focus areas: Education, Mission-based Organizations, CPG, Health & Wellness, Food & Beverage, and general Lifestyle services and products.

Norwalk, Ct, Us

Developed and produced high-performing influencer marketing and digital content programs as a new core competency for this experiential marketing agency. Clients included Virgin Atlantic, Pepsi, Organic Valley, Way Better Snacks, Clark's Originals.Supported all agency teams (creative, new business and accounts) with strong strategic insights and integrated concepts designed to add measurable value and achieve clients goals within budget.

Greenwich, Ct, Us

Developed strategic influencer & social media content marketing solutions for clients seeking to reach women online across a range of verticals including CPG, Food & Beverage, Beauty & Fashion, Consumer Technology and Electronics, Entertainment and others. Clients included Haberman, Olson, Edelman, Weber Shandwick, Allison+Partners.Served as internal thought leader on current industry trends and market conditions in digital communications, social media, content marketing and influencer engagement.

Greenwich, Ct, Us

San Francisco, Ca, Us

San Francisco, Ca, Us

Consulted on user & demand acquisition for the relaunch of this online talent marketplace designed to help people find and connect with influential, exceptionally skilled people­—"maestros"—in ways that were intuitive, authentic and mutually beneficial.Role included:* Development and execution of user acquisition strategy from a range of topic categories.* Successful on-boarding of 50+ influencers upon relaunch.* Creation of brand positioning and communications messaging for both B2C and B2B partnership development.* Secured and managed first revenue-generating opportunities for the platform to serve as use-case examples for investor/advisors.

Us

My independent, niche marketing and PR strategy agency provided "organizational relations" for author & experts. We built and nurtured valuable connections with key target influencers, organizations and companies with the goal of securing various levels of promotional engagement for authors and their books.

Owned and operated a marketing and communications support company primarily as an independent contractor for copywriting, business development, editorial coaching, ghostwriting and other related services. Also included freelance journalism projects for regional magazines.

Launched speaking development services for authors at this book publicity firm.

Ma - Mass Communications, Journalism And Book Publishing

Ba - English, Written Communications