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Krista Carter Email & Phone Number
Senior Product Manager, Assortment Experience Strategy
at
Kroger Technology & Digital
1 work email found
@macys.com
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Senior Product Manager, Assortment Experience Strategy
Location
United States
Who is Krista Carter? Overview
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Quick answer
Krista Carter is listed as Senior Product Manager, Assortment Experience Strategy at Kroger Technology & Digital, based in United States. AeroLeads shows a work email signal at macys.com and a matched LinkedIn profile for Krista Carter.
Krista Carter previously worked as Senior eCommerce Strategy Manager, eCommerce Accelerator at Kroger Technology & Digital and Senior Manager, Digital Sales Strategy & Enablement at Samsung Electronics America. Krista Carter holds Bachelor Of Business Administration, Marketing from Howard University.
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Email format at Kroger Technology & Digital
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*@macys.com
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Profile bio
About Krista Carter
Senior Omnichannel Retail Business Leader with a consistent record of top performance, proven ability to drive revenue growth through strategic business planning, digital transformation initiatives and brand management. Repeated success guiding sizable, cross-functional teams in brand development, category launches, and innovative customer acquisition strategies, significantly increasing market share and overall profitability. Passionate about leveraging industry experience and collaborative partnerships to drive digital growth.
Listed skills include Assortment, Sales, Merchandising, Digital Strategy, and 26 others.
Current workplace
Krista Carter's current company
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13 roles
Krista Carter work experience
A career timeline built from the work history available for this profile.
Senior Product Manager, Assortment Experience Strategy
Current
Feb 2023 - Present
Senior Ecommerce Strategy Manager, Ecommerce Accelerator
Oct 2022 - Jan 2023
Senior Manager, Digital Sales Strategy & Enablement
Increased alignment and partnership on digital roadmap plans with strategic accounts by developing and leading digital reviews for key accounts across Electronics & Appliances.Enabled data-driven decision making across the organization, in partnership with the Data Engineering Team, through digital reporting creation, process and adoption across all categories of business, including the creation of a centralized digital sales report for Account Teams and Executive Leadership.Delivered operational excellence by leading development & execution of annual digital training program to continue to support digital skilling for internal teams across Electronics, Appliances and Mobile.Led intake, user testing and training of digital CX reporting, supporting Sales & Cross-Functional Teams with new resources for monitoring digital presentation and online sales opportunities.
Jul 2020 - Oct 2022
Business Director
Created and implemented seasonal category strategy and vision across divisions, owning business plans for merchandise assortment, financial performance. Partnered with Site Merchandising & Merchandise Execution teams to build a best in class digital and in store customer experiences. Led Digital Marketing strategy for all category emails and site experience assets.Evolved and elevated the category’s assortment strategy through in-market expertise and identified assortment gaps and opportunities.Developed seasonal digital and print marketing plans, driving top-line sales and overall conversion, ensuring clarity of category messaging across all marketing tacticsCollaborated with buying, planning, and supply chain partners to manage owned inventory
Feb 2020 - Jul 2020
Director, Planning
Built and executed strategic vision for categories of responsibility; with a progressive customer centric-approach all while delivering on sales and profit objectives.Created by-store and channel assortment plans and allocation strategies, which supported top line strategic and financial objectives. Utilized market share analysis in a complex business environment transcending the traditional retail competitive set to capture new client base and re-engage existing clients.Led and managed the development of assortment planning, in addition to leveraging systems to maintain depth and breadth of inventory which supported the high level assortment vision. Identified fulfillment strategies to optimize inventory between both channels. Analyzed and maximized white space opportunities, assortment optimization initiatives, and growth opportunities.
Jun 2019 - Feb 2020
Director, Omni Buying
Developed and managed distinctive assortments across channels, in stores and online, driving annual sales volume. Created and implemented omni-channel seasonal sales and profitability strategies with key corporate vendor partners and internal cross-functional teams. Strategically planned, managed product assortments and controlled inventory to maximize sales and margin. Worked with vendor partners and internal teams to determine in-season reaction to product performance through reorder opportunities.Collaborated with merchandise planner and financial planning to develop pre-season financial plans that maximize business across both channels.Led strategic alignment and negotiations for and delivered exclusive assortment capsules with vendor partners, driving seasonal sales.
Feb 2016 - Jun 2019
Director, Digital Merchandising
Created and implemented digital merchandising and digital marketing strategies to achieve and drive online category performance. Drove e-commerce and omni-channel performance by identifying sales growth opportunities through consistent analysis of online metrics and consumer insights, anticipating needs of the business and communicating recommendations on assortment and updates in overall business strategy across various levels of the organization.
Feb 2015 - Feb 2016
Buyer, Millennial Apparel
Led strategic assortment planning, marketing planning, and promotion analysis. Evaluated sales initiatives through consumer research, competitive/trend analysis, internal metrics and reporting.
Aug 2014 - Feb 2015
Buyer, Men’S Apparel
Created growth strategy, re-defined assortment offerings and elevated vendor partnerships for key brands within Men's Apparel.
Aug 2012 - Aug 2014
Buyer, Women’S Apparel
Led team performance to drive revenue and shifted share among vendors to deliver business objectives. Created wide breadth of assortment to enhance cross selling opportunities and successfully launched partnerships with new vendors.
Sep 2007 - Aug 2012
Associate Buyer, Women’S Apparel
Aug 2006 - Aug 2007
Assistant Buyer, Women’S Apparel
Jun 2004 - Aug 2006
2 education records
Krista Carter education
Bachelor Of Business Administration, Marketing
Howard University
Mba, Management & Leadership Studies
Fordham Gabelli School Of Business
FAQ
Frequently asked questions about Krista Carter
Quick answers generated from the profile data available on this page.
What company does Krista Carter work for?
Krista Carter works for Kroger Technology & Digital.
What is Krista Carter's role at Kroger Technology & Digital?
Krista Carter is listed as Senior Product Manager, Assortment Experience Strategy at Kroger Technology & Digital.
What is Krista Carter's email address?
AeroLeads has found 1 work email signal at @macys.com for Krista Carter at Kroger Technology & Digital.
Where is Krista Carter based?
Krista Carter is based in United States while working with Kroger Technology & Digital.
What companies has Krista Carter worked for?
Krista Carter has worked for Kroger Technology & Digital, Samsung Electronics America, and Macy'S.
How can I contact Krista Carter?
You can use AeroLeads to view verified contact signals for Krista Carter at Kroger Technology & Digital, including work email, phone, and LinkedIn data when available.
What schools did Krista Carter attend?
Krista Carter holds Bachelor Of Business Administration, Marketing from Howard University.
What skills is Krista Carter known for?
Krista Carter is listed with skills including Assortment, Sales, Merchandising, Digital Strategy, Digital Marketing, Retail Buying, Social Media Marketing, and Negotiation.
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