Krista Castelo Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Developed the strategy and delivered Zip's marketing and lifecycle communications to customers: worked across multiple business units and closely with Product Marketing, Commercial, and Data to ensure we were providing Zip customers with the best experience possible.Zip Co Limited (ASX: ZIP) is a digital financial services company, offering innovative.

Melbourne, Victoria, Australia

• Owned full funnel campaign strategy and execution, across digital channels including the Afterpay ANZ referral program, ASO, and new customer promotions
• Developed a Test & Learn and Always-on roadmap for Afterpay ANZ's Referral Program that resulted in a 20% month-over-month growth rate
• Launched multiple experiments via ASO iterations and acquisition promotions to inform holistic strategy
• Monitored, analysed and optimised performance of managed channels towards key business… Show more
• Monitored, analysed and optimised performance of managed channels towards key business metrics
• Contributed to the creative process of acquisition channels, including providing industry best practices and a creative feedback loop

Toronto, Ontario, Canada

• Managed all activity related to responsiblegambling.org, including updates, webpage creation, translation, SEO and measurement tracking (Google Analytics);
• Worked with Marketing Director to measure and report performance of all marketing campaigns (social, email), and assess against goals (ROI and KPIs);
• Managed email marketing across all business streams, including weekly Industry newsletter, Newscan;
• Managed RGC’s social media properties with relevant industry news and… Show more
• Managed RGC’s social media properties with relevant industry news and internal content including eSports betting, online gambling, compliance and sports betting;
• Managed brand and website redevelopment from start to finish, alongside Marketing Director and Creative Agency which resulted in an 80% increase in traffic to RGC's website;

Toronto, Canada Area

• Developed and reported on Toronto.com’s social media strategy, KPIs and engagement level to ensure targets were met and growth was achieved
• Wrote and scheduled 95% of the social media posts across all social media channels
• Wrote articles and provided coverage on Toronto events and restaurants
• Created social media ads and sponsored posts with budget assigned by management
• Monitored social media trends and analyzed metrics to leverage marketing and publicity efforts
• … Show more

Toronto

• Developed marketing strategies (including digital) for exhibits alongside the Gallery Director
• Liaised with the Gallery Director in executing social media strategies
• Developed social media plans that lead to a 15% increase in Facebook and Twitter followers
• Helped to develop and maintain gallery inventory and client databases
• Engaged in business development, sponsorship and partnership outreach
• Coordinated gallery events and openings

Toronto, Canada Area

• Hands on experience drafting and scheduling 80% of the social media posts for Sony Music Canada on Facebook and Twitter
• Set up social media ads with targeting and budget assigned by management
• Expert in tailoring images and gifs for Sony Music Canada's social media posts
• Initiated Sony Music Canada's weekly recap on Tumblr and executed it to perfection
• Monitored social media trends to leverage those of marketing and publicity efforts
• Assigned research… Show more

Digital Media Marketing (Postgraduate), Marketing, 4.0 Gpa Winter Term, 3.9 Gpa Cumulative

Courses Include: - Computer Applications and Analytics - E-Business - Search Marketing - Mobile Marketing - Strategic Marketing - Social.

Bachelor Of Fine Arts (B.F.A.), Visual Arts