Building toward the future of SEO via forums and perspective-driven channels 🚀

Taypedia is the first media brand for Taylor Swift fans, exploring music, culture, business, & fandom through the lens of our fave Blondie 🫶My role:- Manages team of freelance writers & journalists- Grew site traffic from 0 to 15,000+ monthly sessions in 9 months- Grew newsletter subscribers from 0 to 3,000+- Led site branding & development alongside agency partner

I lead content strategy & SEO at Jasper, the first end-to-end AI marketing copilot for enterprise teams.- Manages in-house content marketing manager and team of content, SEO, and social media freelancers - Led content refresh project that saw a 25% increase in blog traffic- Building out Jasper’s new virtual events program, starting with executive webinar series, “The Spotlight: Conversations with AI Marketing Leaders”- Manages LinkedIn presence and strategy- Led development of new blog page components to increase blog engagement rates by 2%- Led the development of new Solutions hub targeting our ICP by use case and industry resulting in 5% average conversion rate per page- Led initiatives to incorporate Jasper and other AI / automation tools into our content processes

- SEO content strategy to support organic growth- Technical SEO auditing and prioritization- Create & edit long form content to drive traffic, conversions, and customer education- Collaborate cross-functionally to integrate content into broader marketing campaigns- SEO benchmarking, dashboards, and documentation- Host audio panel events (Twitter Spaces) featuring internal and external industry experts

Acquired by Twitter in November 2021

- Led SEO content strategy & production- Hired and managed team of content writers, contractors, and agency partners- Collaborated with subject matter experts to consistently produce quality content- Collaborated with Community, Organic Social, and Paid Media teams to launch integrated marketing campaigns- Video/audio concepting & production for Community team content initiatives

Fractional Head of Content and SEO content strategist for 20+ early-to-mid-stage startups. I used organic growth strategies and content to drive traffic, conversions, and customer education. Clients: The Hustle, MarketerHire, Restore Hyper Wellness, REX Real Estate, Aceable, Home Advisor, Volusion

- Led SEO content initiatives- Hired and managed team of content writers, content marketing interns, and contractors- Collaborated with subject matter experts to consistently produce quality content- Produced 7 online courses across two verticals: Drivers Education & Real Estate Licensing- Led writer pitch meetings for online courses and videos- Wrote long-form article responsible for $30K+/mo