Assist with the development and management of membership recruitment, retention and engagement strategies. • Coordinate department marketing communications process for creative: email, direct mail, website, publications, testimonials, content schedule, and traffic through various stakeholders for approval. • Improve member engagement via onboarding, orientation, benefit awareness and promotion. • Manage inquiries regarding membership benefits, resources, renewals, etc.• Ensure account information in Fonteva (Salesforce) is updated for accuracy and targeting purposes. • Deliver roughly 50 prospective leads/month from various social media campaigns to Sales team.

COX COMMUNICATIONS, INC., Springfield, VA 1/2016 – 12/2022Marketing Manager, Mover SegmentManaged segment marketing initiatives from inception through post launch. Generated connects through acquisition and retention marketing programs for 1.2M+ movers annually. • Launched multi-channel B2C acquisition and retention campaigns throughout the mover journey.• Created project briefs for segmented campaigns; messaging, GTM strategy, execution details, data instructions, creative direction, and benchmarking requirements, via Workfronto Validated marketing mix through A/B testing, industry trends, and product knowledge. • Worked with digital team to build/enhance website content to improve user experience. • Produced, analyzed, and presented monthly post-campaign executive summary results versus KPIs and developed Hispanic & African American segment reports for targeted messaging. • Managed EM/DM/Online initiatives via external partners (CTAM and Sciera) averaging $10 CPL producing 550K leads/year; B2B lead-exchange program produced 1K leads/month.• Partnered with data vendor to build a lead clearinghouse, delivering 165K leads/month, maximizing program efficiency through lead source prioritization, timing, and utilization.

Generated 2.6M leads and $12M incremental revenue (18% increase YOY) via B2B partnership marketing activities, including program participation and best practice sharing. • Provided account management to six major internet providers/clients, one of which was Cox. • Managed end-to-end multi-channel initiatives, budgets, and schedules, including online/offline campaigns, sales materials, web content, training information, etc.• Increased lead potential 12% YOY through via diverse channels; DM/EM, web programs, social media.• Analyzed and presented post-campaign results versus KPIs; recommended improvements.• Produced training webinars, surveys, one sheets, increasing prospects and reducing costs both by 10%. • Collaborated with internal partners to outline product positioning, messaging, and competitive strategy.

Provided account management for a pipeline of 50+ Group clients (FedEx, Disney, Verizon).• Increased overall program participation, conversion, and revenue, through brand promotion, benefit awareness, product positioning, and simple enrollment options to Group members.• Delivered quality leads through comprehensive and strategic partnership marketing initiatives (EM, DM, web) based on client and employee communication preferences.• Worked with several State Department of Insurance (DOI) offices to secure approval of LTCi marketing information, materials and website content as required to sell product. • Piloted an integrated, value add sales-channel via strategic relationship with Telesales, providing customers with specialized service, accounting for 30% of all applications, and $2.5M revenue.• Obtained two LTCi certifications, providing SME credibility to marketing communications.

Managed acquisition and retention B2C marketing initiatives for HELOCs and home equity loans.• Created and implemented Cross-sell/Upsell marketing campaigns between second mortgage division, first mortgages and credit cards, accounting for 33% of division’s total income. • Increased loan closings by 74% YOY through co-branding programs totaling $1.03M in revenue. Spearheaded the development and launch of new Loan Consolidation Product, generating $662M in first year.• Partnered with web team to create online product information and process flow resulting in 30% applications being funneled through digital initiatives; received award for contribution. • Managed global telemarketing vendor expanding outsourcing initiative reducing costs by 40%. • Ensured product optimization and adoption via collaboration with internal partners (Legal, IT, OPS).