Krista Greenberg

Krista Greenberg Email and Phone Number

Head of Consumer Insights | Executive Brand Strategy & Insights Consultant @
Krista Greenberg's Location
Greater Richmond Region, United States, United States
Krista Greenberg's Contact Details
About Krista Greenberg

Insights leader, strategist and storyteller with deep marketing, innovation & consulting experience across CPG, media, sports and lifestyle brands. I'm also a ...Team builder with history of establishing insights & strategy functions, growing capabilities and elevating roles far beyond original scope and expectationCommercial-minded growth planner who develops strategies focused on the right consumers and business opportunities, then inspires cross-functional teams to embrace themDot connector with deep expertise in executive influence and organizational buy-inBest-in-class communicator & presenter who inspires change and makes complicated things simpleCORE SKILLS: Strategic planning and execution | business strategy | voice of the consumer | consumer segmentation | brand positioning | brand measurement | qualitative research | quantitative research | advertising research | data analytics | cultural insights | research planning | marketing leadership | presentation skills | writing | competitive intelligence | trend forecasting | new product innovation

Krista Greenberg's Current Company Details
Unlocking growth through the power of insights, strategy and storytelling

Unlocking Growth Through The Power Of Insights, Strategy And Storytelling

Head of Consumer Insights | Executive Brand Strategy & Insights Consultant
Krista Greenberg Work Experience Details
  • Unlocking Growth Through The Power Of Insights, Strategy And Storytelling
    Executive Strategy And Insights Consultant
    Unlocking Growth Through The Power Of Insights, Strategy And Storytelling Mar 2022 - Present
  • Red Bull
    Head Of Consumer Insights
    Red Bull Feb 2019 - Feb 2022
    Fuschl, At
    Led the Insights function for Red Bull North America’s marketing & media organization covering brand marketing, sports marketing, culture marketing and Red Bull Media Network
    View
  • Red Bull
    Director Of Consumer Insights
    Red Bull Apr 2017 - Feb 2019
    Fuschl, At
    View
  • Red Bull
    Consumer Insights Manager
    Red Bull Jul 2016 - Apr 2017
    Fuschl, At
    View
  • Strategic Advisor Focused On Branding, Innovation And Marketing For The Cpg Industry
    Strategy And Insights Consultant
    Strategic Advisor Focused On Branding, Innovation And Marketing For The Cpg Industry Apr 2013 - Jul 2016
    Partnered with Fortune 500 consumer products and b-to-b clients to launch new branding and thought leadership initiatives, develop innovation pipelines, write editorial content and design research programs
  • The Wonderful Company
    Consumer Insights Manager
    The Wonderful Company Sep 2011 - Apr 2013
    Los Angeles, California, Us
    Helped to establish and expand the company’s first-ever Consumer Insights team, supporting a $3B+ portfolio of CPG brands, as part of the corporate Strategy function
    View
  • Mintel
    Director Of Innovation And Insights
    Mintel May 2010 - Sep 2011
    London, England, Gb
    Grew the consultancy practice for CPG innovation & new product development and served as a leading national media spokesperson
    View
  • Mintel
    Senior Analyst
    Mintel May 2007 - May 2010
    London, England, Gb
    View
  • Slack And Company
    Senior Account Manager
    Slack And Company Mar 2006 - May 2007
    Served as account planner and strategist for a market-leading B2B marketing agency
  • Slack And Company
    Account Manager
    Slack And Company Mar 2004 - Mar 2006
  • Slack And Company
    Assistant Account Manager
    Slack And Company Jun 2003 - Mar 2004

Krista Greenberg Skills

Customer Insight Market Research Marketing Research Marketing Strategy Segmentation Integrated Marketing Strategy Marketing Product Development Consumer Insight Fmcg Market Analysis Cross Functional Team Leadership Fast Moving Consumer Goods Competitive Analysis Positioning Crm Customer Relationship Management Innovation

Krista Greenberg Education Details

  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Journalism

Frequently Asked Questions about Krista Greenberg

What company does Krista Greenberg work for?

Krista Greenberg works for Unlocking Growth Through The Power Of Insights, Strategy And Storytelling

What is Krista Greenberg's role at the current company?

Krista Greenberg's current role is Head of Consumer Insights | Executive Brand Strategy & Insights Consultant.

What is Krista Greenberg's email address?

Krista Greenberg's email address is kr****@****ull.com

What is Krista Greenberg's direct phone number?

Krista Greenberg's direct phone number is +131046*****

What schools did Krista Greenberg attend?

Krista Greenberg attended University Of North Carolina At Chapel Hill.

What skills is Krista Greenberg known for?

Krista Greenberg has skills like Customer Insight, Market Research, Marketing Research, Marketing Strategy, Segmentation, Integrated Marketing, Strategy, Marketing, Product Development, Consumer Insight, Fmcg, Market Analysis.

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