• Expanded SFC’s social media presence to over 100k followers and achieved 2M website visits within one year.• Managed paid social media campaigns, reaching over 67M youth and young adults.• Directed comprehensive social content strategies and optimized multi-channel initiatives.• Executed and monitored paid social media campaigns using location and demographic targeting to optimize ad spend.• Launched the inaugural National Fentanyl Awareness Day on May 10, 2022, establishing the brand from scratch in under three months. The event’s content generated over 63M social media impressions and resulted in a bipartisan U.S. Senate resolution, highlighting the widespread impact and strategic messaging.• Developed strategies for emerging social media channels and content formats.• Implemented and scaled new tools and technologies to enhance social marketing efficiency and agility.

• Increased qualified traffic and brand awareness through organic social postings on Facebook, Instagram, Twitter, TikTok, LinkedIn, Snap, and YouTube.• Scheduled weekly content across social channels to enhance engagement, clicks, and conversions.• Monitored key performance indicators (KPIs) across social media channels and compiled them into monthly analytics reports.• Produced digital content for all social media platforms, including recording and editing TikTok videos.• Designed and managed the Song for Charlie website.

• Partnered with multidisciplinary teams to develop information architecture, wireframes, and mockups, ensuring adherence to UX best practices.• Collaborated closely with Engineering to extend the capabilities of existing web technology and enhance user experiences.• Presented design concepts to clients, stakeholders, and peers, integrating feedback through an iterative design process.• Established and maintained UI design systems for web and mobile applications.

• Enhanced existing user interface designs for improved usability.• Established and communicated best practices for user experience and design.• Developed user flows, prototypes, and high-fidelity visuals for various products.• Collaborated with Engineering to ensure quality assurance throughout the product life cycle.

Start-up company specializing in digital wayfinding for hospitals and healthcare systems. Acquired by Everbridge in 2020.Spearheaded the company's creative vision not just for the design team but the whole organization from product design to internal company branding.• Executed design efforts across individual products, from concept to final execution. (Android, iOS, Mobile Web, HTML Web/Kiosk platforms & CMS Dashboard).• Oversaw product roadmap meetings while providing user flows, wireframes, site maps, customer journey maps, interactive prototypes, and other tools for helping the team make product decisions.• Developed project documentation such as project plans and functional specifications.• Owned and managed team workflow and assignments from concept to completion.• Established Connexient internal branding and product marketing.

Pioneered the UX/UI for all wayfinding products.• Produced high-fidelity mockups and collaborated with engineers and product managers to oversee UI design implementation, advocating for design in strategic product decisions.• Bridged the gap between clients and development teams by coordinating consultants, designers, information architects and web developers to resolve project challenges. • Managed white label design implementation for 24 clients across four products (mobile app, website, on-site kiosk).

• Responsible for the layout and design and maintenance of the NYEG Website• Managed NYEG's social media accounts

• Redesigned the live FINDMINE merchandisers’ admin interface page.• Created research reports, user stories, user flows and personas. Wire-framing and clickable prototype

Graphic Designer – Onsite at client Pfizer Inc., as member of Internal Creative Team• Delivered high-quality and impactful design solutions for Pfizer, including newsletters, brochures, print and digital ads, invitations, banners, posters, promotional merchandise, infographics, and signage.• Elevated Pfizer's corporate brand standards across all organizational communications.• Upheld exceptional service standards within the Pfizer marketing and communications team and with internal Business Unit clients.• Effectively managed multiple projects simultaneously, from concept to completion, in a fast-paced environment with tight deadlines.

• Creatively executed packaging and advertising production for Coty Inc. and their brands Ralph Lauren, Marc Jacobs, Nautica etc.• Produced detailed mechanicals in accordance with brand guidelines for magazine scent strips, blow-ins, and other printed media.• Coordinated with clients and design teams to oversee and manage all production work.

• Designed and typeset 15 Educational Review Manuals across various medical specialties for Medical Board Exam preparation.• Managed relationships with printers and vendors.• Oversaw workflows for scheduling, editing, and finalizing Educational Review Manuals.• Contributed to updates and layout for Castle Connolly’s America’s Top Doctors and America’s Top Doctors Metro NY Area.

• Visual Merchandising Design• Estée Lauder Web design