My journey kicked off with a curiosity about tech while studying business, leading me to study computer science. My first career step was in accounting and managing systems at Apple in Sweden, where I saw firsthand how tech can flip business operations on their head and drive real results.Fueled by an endless need to up the game, I moved through various roles and countries, amassing a ton of experience in strategic planning and sales execution. I've led international teams, launched game-changing sales campaigns, and introduced cutting-edge tools for social selling, all leading to 25% increase in sales win rates and customer retention. As a sales partner, my work with partner sales and overlay sales teams, all driven by quotas, resulted in remarkable performance improvements building 30% of total new sales within the first year. Building the first digital customer engagement platform was a career high, boosting customer satisfaction and engagement. I kickstarted the first digital customer success program at SAP and later took a company global, driving international digital customer engagement.I have led global marketing initiatives, developing strategies and campaigns while execution was managed by in-country teams. This approach ensured local effectiveness and brand consistency across multiple countries. In a startup setting, I managed all marketing efforts myself and with agencies, crafting and executing targeted campaigns that build brand and increased sales.Outside of work, I find peace in running, enjoy cooking, and love engaging in deep debates to understand diverse opinions. Currently, I help organizations overcome challenges, working with diverse teams and partners to drive growth. Looking ahead, I aim to share my knowledge and leadership experience, encouraging young talent through initiatives like my podcast, Rebel Sell.My career is driven by a passion for innovation, strategic execution, and making a positive impact. I am committed to fostering growth and innovation in every organization I work with.