Hello! I’m a results-driven digital marketing strategist with a passion for crafting compelling brand narratives and driving impactful e-commerce strategies. When I’m not busy with work, you’ll often find me spending time with my family and our 2 dogs, camping, canoeing, hiking, or snowboarding.💡 Areas of Expertise: - Marketing Strategy: Over 8 years, I've consistently fuelled business expansion across diverse industries.- Copywriting: From ad copy and SEO-driven website content to newsletters and SMS campaigns.- Social Media: Proven record of growing social platforms and web traffic through effective organic and paid campaigns.- People Leadership: With 8+ years of experience, I empower customer-facing teams to thrive via a developmental approach.🌐 Skills:- Digital Marketing Strategy- E-commerce Optimization- Brand Development & Launches for E-commerce and Retail- Team Leadership- SEO Management- Social Media Growth- Customer Service Excellence
- Knowledge Sharing & Training🎓 Education:MBA with Distinction, University of StirlingBook & Magazine Publishing Certificate, Centennial CollegeBA in Anthropology, McMaster University
🛠 Technical Proficiencies:Klaviyo | Mailchimp | Shopify | WordPress | Facebook Creator | Hootsuite | SEMRush | GA4 | Trello | Asana | QuickBooks
👥 Let's Connect:I'm passionate about leveraging digital strategies to drive brand success. I love what I do because it gives me the chance to help people achieve their goals and use their own skills to succeed in doing what matters most to them. Let's connect to discuss innovative solutions, share insights, and explore collaboration opportunities.