Krista Heaton Email & Phone Number

Houston, Texas

Houston, Texas Area

Procure and build relationships with clients to understand their specific needs and budget. Educate client on the buying and selling process and share knowledge of market trends. Establish marketing budget and plan, create digital and print materials, property website and advertisements for listings. Manage luxury beachfront rental property. Maintains monthly reporting for budget and maintenance schedules. Respond daily to communications from guest and bookings inquiries on AirBnB and VRBO.

Worked with top producers on new construction sites. Created marketing strategies to drive traffic to open house and generate leads. Designed marketing material for advertisements, signs and take ones.

Corpus Christi, Texas Area

Assist in family cotton brokerage to ensure all contractual obligations were met between suppliers and buyers. Coordinated the transportation logistics of cotton bales farm to processing gin, to shippers.Process payments from buyer into escrow account. Deliver checks and bale receipts to the supplier.

Las Vegas, Nevada Area

- Establish and allocate all brand spending via joint management of local marketing fund. Negotiate events and promotions to obtain additional trade activity- Developed marketing strategies to increase sales and volume share with on and off premise accounts- Assessed and led ordering of all brand point of sale needs for on and off premise programming- Coordinated strategies with management and sales team to develop programs for accounts to gain sales and distribution - Create and maintain social media networks to increase brand awareness and market events - Participate in yearly and quarterly planning meetings with all suppliers and key retailers - Identified and negotiated local event properties and opportunities within market - Communicate with management and sales team initiatives and target goals based on a 30-60-90 plan

Las Vegas, Nevada Area

Planned and executed events from 20 to 500 in attendance at hotel venues and suites, private luxury residences and ballrooms Consult with client to determine budget, expectations and style. Worked within budget to procure furniture, decor, lighting, food and beverage menu.Manage schedules between vendors, property management, F&B operations, and set up crew for installation and strike.Decorate Monte Carlo casino for holidays, seasonal events and Jack Daniels sponsored Rodeo. Created custom decor and provide talent for celebrity parties and holidays for TAO and LAVO

Las Vegas, Nevada Area

Travel to assigned accounts to execute brand programs. Introduce new marketing programs and educate consumers on brand history.Managed promotional items and set up and tear down of events. Generated post event recaps of account statistics and product sales. Communicated event results and data on weekly basis with account management. Report to marketing directors and distributor to develop strategies and tactics to increase sales.Met with off premise accounts to record product inventory and placing of POS. Identify marketing and inventory needs to sales representative.

San Antonio, San Marcos And Austin, Texas

Lead 4-10 field marketing teams at on and off premise accounts each weekPromoted to “Team Lead” within two months based for displaying professional presentation, competitive focus, and having a proficient knowledge of portfolio Create promotional schedule and assign teams for each market segment based on sales and industry experience and ability to engage with consumers. Reported recaps and budget weekly to distributor.Chosen to work on special team to represent the Coors portfolio with over 3,500 attendance.