Over 20 years of marine and powersports experience helping companies build and increase brand awareness, sell products, and generate sales. I enjoy translating sales strategy into marketing tactics and activation. I'm committed to providing profitable solutions for the customer experience. This includes: *Brand strategy*Brand key message development*Developing Brand campaigns*Social media content strategy*Influencer and Ambassador management*Sponsorship management and evaluation*Consumer Experiential:*Turn-key events *Event strategy - large-scale events or grassroots events.*Budget development, management, and forecasting*Contract negotiation*Trade show booth optimization and in-show/booth experience*staffing, training, and optimization - ensuring the right staff is in the right function*Developing event key messages*lead management *Post-event follow upPR Management*PR strategy*Press releases*Media bulletins*Turn key press events

Sponsorship Management:*Created ambassador and loyalty program which increased brand awareness and positive social media sentiment by 35%*Managed 50 plus ​brand influ​encers and anglers by developing key brand and product messages, implementing a marketing content calendar, and providing sharable content. *Contract negotiation and management. Yearly contract negotiation resulted in annual savings of approximately $100,000Field Marketing Event Management:*Created and led a large scale North American consumer test ride program that included media, OEM, OEM prospects, dealers, dealer prospects, dealer VIPs and influencers. This program included a fully intergrated marketing brand campaign, dealer POP, digital and social stategy, lead management and nurturing and a consumer retail promotion.*Responsible for developing, forecasting and managing yearly budgets of 2.4 million

Consumer Experiential Manager:*Identified, implemented and executed over 50 yearly events including North America Boat Shows, and consumer test rides. This included: building show strategy, negotiating contracts, key message development, booth optimization, staffing, vendor management, post event follow up.*Successfully managed the sponsorship portfolio of over 250 local, regional and national level fishing tournaments. Increased brand presence by 30%.PR and Communications Manager:*Led PR strategy for 2 global product launch of the new Evinrude E-TEC G2 engines*Develop RFP, interviewed, hired and on boarded new PR agency. Ensured brand integration and PR tactics were implemented.*Increased brand press coverage by 12% year over year by developing a produt demo program for vertical and non vertical marine press to experience the product.Sponsorship and Influencer Leader:*Developed, implemented and managed a grass roots marketing program targeting local and regional competitive tournament anglers. Successfully grew the program by 10% year over year.*Provided co-branding and promotional opportunities by developing contingency programs that increased engines sales by 7%.*Launched Evinrude division first social media presence across multiple social platforms.

*Developed and implemented a global corporate trade show strategy.*Oversee development and production of promotional and collateral materials for each event.*Work seamlessly with multiple external partners. Evaluation of potential new partners and management of existing partners.

• Managed all aspects of dealer co-op program including sales programs, events, and marketing materials.