Krista Kelly Email & Phone Number

Minneapolis, Mn, Us

Minneapolis, Mn, Us

Clients include: Subaru of America, The Minnesota Twins, Helzberg Diamonds, Sierra Trading Post, Aveda Institute, Bush Brothers & Company, Harvest Best Academy • Team leader for Subaru in various positions over six years: guiding all facets of campaign development including consumer research, vehicle positioning, national brand messaging, multi-channel creative production, brand partnerships, and dealer assets; working closely with the Executive Planning Director and Executive Creative Director.• Drove the Helzberg Diamonds account as we stragically moved away from a deals-focused retail business to a brand consumers can love by launching efforts such as the innovative Hitched At Helzberg campaign• Managed internationally award-winning brand creative for the Minnesota Twins infusing new young energy into the team’s communications• Navigated bringing Sierra Trading Post into the TJX Companies family of brands through revised brand positioning and messaging architecture• Effectively managed multi-million dollar budgets, increasing agency profitability YOY

Minneapolis, Mn, Us

San Francisco, Ca, Us

This was a quick stop on my way to what was right for my family at the time: moving back to Minnesota.Clients: Phillips 66 Company family of brands (Conoco, Phillips 66, 76)• Oversaw day-to-day account functions ensuring all work is strategically aligned andwithin budget• Managed integration and collaboration with outside media and PR agencies ensuring synergy• Maintained relationships with six client contacts across three brands• Contributed to 2013 brand planning, representing the agency along with the Brand Plannerthrough qualitative research and brand planning workshops with clients and partner agencies

San Francisco, California, Us

Clients include: California Milk Processor Board (got milk?), Foster Farms, and DNA Foundation• Contributed to year 2 of a Gold Effie winning campaign for Foster Farms, “Say No To Plumping”• Managed the 2010 got milk? campaign from soup to nuts, working with Jeff Goodby as ECD and Director• Launched new strategy for got milk? in 2011, “Defending Dairy”• Regularly prepared presentations for the California Milk Processor Board meetings and the California Department of Food and Agriculture• Manage budgets totaling $14M, create SOWs, track and report time of staff expenditures• Strategically lead projects from client input briefing, through research and strategy, creative development and production (including broadcast, digital, print, and experiential)

San Francisco, Ca, Us

Clients: Apple, Peet’s Coffee & Tea, San Jose Earthquakes• Managed Apple’s annual highest grossing interactive DM campaign, “Back to School”• Successfully launched Peet’s Coffee in East Coast grocery stores• Developed the scope and fee for a monthly project-based retainer plan with Apple, workingwith the Group Account Director• Proactively managed projects, raising potential issues before they became real problems• Maintained an open dialogue with the creative teams regarding feedback and expectations

San Francisco, California

Projects included: launch of the Miam.Miam housewares line, sourcing ready-to-sell imports, packaging development • Managed projects with industrial designers, graphic designers, and overseas factories • Researched new industrial materials for use, existing products, and markets to identify needs and positioning • Coordinated trade show exhibits • Communicated with public relations agency to ensure press coverage • Identified and reached out to tastemakers in the restaurant and hospitality industries

Clients included: Airforce Nutrisoda, Progressive Beauty Brands Projects included: print ads, packaging, corporate sponsorship, brand positioning • Worked under the Sr. Project Manager to coordinate creative work to meet clients’ needs • Tracked deadlines on multiple projects • Researched production costs and worked with vendors • Wrote purchase orders, estimates, and invoices • Managed client budgets

B.S. Visualization, Advertising

Liberal Arts