• Lead the implementation of transformation enablement initiatives, plans, and roadmaps to support the vision, strategy, and initiatives of the Identity and Access Management (IAM) Transformation Program.• Manage and facilitate the change network and processes to effectively communicate change across the organization, including Business Units, Executives, Application Owners, and end users.• Lead communications for Keystone Modernization project, including development, strategy and execution of communications plan.• Serve as communications point regarding change management needs for various initiatives in IAM team• Conduct data analysis, gathering requirements, documenting, and resolving issues related to IAM.• Manage a repository of program-level documentation, including Confluence pages, process flows, tracking sheets, meeting minutes, and presentations, to ensure effective organization and accessibility of project information.

• Reduce resourcing needs and took initiative to build Community Program and structure• Identify different audiences to increase brand awareness and love• Own and present findings to management / leadership, leveraging insights to inform best partnerships and content • Exceed social metric goals by 3x in impressions, total engagements, and engagement rate • Identify and connect with fans, super users, influencers, and advocates to increase reach and engagement• Manage communities on branded social properties (TikTok, Instagram, Facebook, Twitter, YouTube, Strava, Threads, etc.)• Maintain a consistent tone and voice that is aligned with the brand, channel expectations and target audience

• Manage six branded social media channels with a collective 11.9 million+ followers (Twitter Instagram and YouTube) on the client’s behalf • Monitor and respond to engagements via owned and earned social media, interacting with various niche audiences (K-POP stans, gamers, tech enthusiasts, and pop culture aficionados) while humanizing each brand. Create a long-lasting positive impression with personalized responses and ‘being in on the joke.’ Turning outside niche audience members into CMO brand fans. • Posting to social channels: maintain a consistent voice across channels aligned with branding and target audience • Discover trending topics, community needs, and interests of clients’ audiences across social media, adjusting content and messaging accordingly. • Create social media reports and aggregate data into actionable insights to inform marketing• Execute influencer partnerships and moments with individuals whose brand aligns with the client’s values and mission, and whose followers can expand on the brand's reach among core and opportunity audiences. • Brainstorm opportunities to enhance each brand's content and how we collaborate with talent to ensure we’re maximizing reach and value-add opportunities that engage partners’ fanbases.

• Launch all CREMicrosoft social pages including LinkedIn, Instagram, Twitter, and YouTube• Own Instagram, Twitter, Facebook, and YouTube social channels. (20 K+ followers across five platforms.) • Utilize data to provide strategic analysis and support decision-making based on audience behavior, account performance, and metrics. Resulting in an 82% increase in engagement • Monitor owned accounts to drive accountability of the team. Utilize activity and key performance indicators to inform action and business strategies. • Work as a cross-functional teammate collaborating with internal stakeholders to engage and listen to audiences in order to create social media assets, marketing partnerships, and social copy. • Manage campaigns and projects from strategy to execution, overseeing creative ideation and approvals, asset delivery, feedback across stakeholders, and ensuring projects are completed by established deadlines

Assisted in planning, coordinating, and executing social media and marketing campaigns to drive following and engagement with the audience. (1M on five platforms) https://www.facebook.com/chipandco/ https://www.facebook.com/groups/142414029175769https://www.instagram.com/chipandco/?hl=en https://twitter.com/chipandcompany?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor https://chipandco.com/ Collaborated with team members to develop and drive editorial and content strategy Attended media and in-person events for key brand and storytelling momentsProvided brand and product expertise and scaled awareness of upcoming company launches and breaking news.

Build and maintain relationships with highly knowledgeable and dynamic individuals/teams to plan, create and implement initiatives on behalf of the campus department. Manage external social branding through content creation, using data analysis to develop clear messaging in order to tell stories that will engage our target audience.

A part of the retail team, I worked to create a strong positive experience with customers to form strong relationships to retain customer loyalty. In this role, it was important to maintain a professional aura within the luxury retail environment- using skills like problem-solving, creative thinking, and attention to detail to fulfill the customers' needs and exceed their expectations of the Nordstrom experience.