• Developed social media strategies for small businesses to reach new audiences and accomplish goals.• Provided consulting and training services to enhance social media presence and engagement.• Implemented analytics to track performance and optimize strategies for maximum impact.

• Created and implemented strategic plan for social media communications• Launched TikTok channel pilot, focusing on Women’s Health • Script, film, and edit TikTok videos • Manage social media channels day to day • Create social media post copy and graphics• Provide social customer care as needed• Managed internal social media ambassador program• Manage The Beacon Blog• Consolidated 20+ social channels down to 5 for brand consistency and system-wide cohesion• Develop creative assets for social media posts including graphics, and on-brand short video• Create animated videos as needed

• Created social media strategy for prison telecommunications brands• Created system to respond to all reviews, questions, and complaints on social media and review sites• Created social media content calendar, with assistance of PR Agency, for two prison telecommunications brands• Wrote social media posts, keeping messaging consistent with legal-approved text for other media• Created social media graphics• Curated articles of interest to audience comprising of family and friends of incarcerated people

• Create and execute social media strategy for all-natural meat B2C brands• Write social media posts for Facebook and Instagram.• Schedule social media posts for optimal engagement.• Create Facebook and Instagram ads that achieve company goals surrounding brand awareness:o Increase Facebook likes by 25% across 3 brandso Increase engagement on social posts by 30%o Increase email subscribers by 50%• Manage social media budget of $150,000+, including paid advertising and influencer marketing• Create and manage social contests and giveaways• Created Brand Ambassador program, including outreach, budget management, deliverables, relationships with bloggers and influencers, and analytics.• Create social media content, including recipe creation, cooking, photography and videography• Create lead magnets as part of overall strategy to increase consumer email subscriber list• Review social analytics and make recommendations for improvement• Monitor social media channels for customer service questions or issues, community engagement and management.

・Developed monthly Facebook Live video series #GRTalksLive, resulting in in 300% increase in engagement・Managed all aspects of influencer relationships for #GRTalksLive, from content guidelines to scheduling and payment.・Created and adjusted formalized social media strategy for company, including content guidelines and social curation strategy・Managed community of 134k+ Facebook followers and 67k+ Twitter followers, providing customer service and answering community members’ questions.・Wrote blog posts for company and partner blogs as needed・Created social video content supporting company goals using Wave video・Administered Facebook groups centering around Certification program and landing page creation・Tracked relevant metrics to determine success of campaigns as well as overall strategy using Google Analytics, Facebook Insights, Twitter Analytics, etc.・Supervised social media specialist ・Wrote social media posts for Facebook, LinkedIn, Twitter and Instagram Stories・Scheduled social media posts for optimal engagement using AgoraPulse and CoSchedule・Managed all aspects of blog, from guest blogger relationships to layout and formatting to promotion. Created blog graphics using Canva.・Speaker for Delaware Technical Community College Social Media Conference: 9 Hashtag Hacks for Instagram

・Acted as United States-based social media expert for all-in-one marketing software company・Wrote social media posts for Facebook, LinkedIn, Twitter and Instagram・Scheduled social media posts for optimal engagement using CoSchedule・Provided customer service and answering community members’ questions via Twitter and Facebook Messenger・Wrote blog posts for company and partner blogs as needed・Tracked relevant metrics to determine success of campaigns

• Wrote non-medical web copy, including physician profiles, hospital support services, patient stories, and primary care office information• Created, managed and maintained award-winning Find a Doctor online physician directory on Nemours.org• Claimed all Nemours health system locations (hospitals, primary care pediatrician offices, specialty pediatric care clinics) across four states with Google MyBusiness, including set up, and maintenance of Google+ pages for each.• Produced electronic newsletters: coding, testing, maintaining distribution lists, and ensuring mobile-first design.• Managed Facebook presence for the Center for Sports Medicine at the Nemours/Alfred I. duPontHospital for Children, including writing posts, promoting events, and maintaining editorial calendar• Managed and maintained content for Nemours.org and NemoursNet intranet websites• Developed content for, launched, promoted and maintained intranet and corresponding calendar.• Performed Quality Assurance checks on individual web pages prior to publishing, including leadingQA effort prior to launch of redesigned Nemours.org• Created monthly electronic newsletter, including maintenance of distribution list• Wrote website content for MakingKidsHealthy.org (now defunct)• Created and promoted podcast series