Kristal Silva Email & Phone Number

Ventura County, California, United States

Los Angeles, California, United States

• Managed daily promotional announcements, memos, action mail, and analyzed excel merchant reports for all GUESS Canada stores.
• Improved the management of internal Corporate Announcements by developing a weekly events newsletter and Ipad system.
• Formulated and executed a Diversity, Equity, and Inclusion presentation for internal and external company events, which addressed solutions the company can implement to improve DEI marketing strategies, and company.

Greater Los Angeles Area, Univeristy Of Sounthern California

• Responsible for creating events/programs for the USC Latinx student body and the community. Some examples of work I've done are, planning a variety of events (Graduation Ceremonies, Speakers, Posada, etc.) with more.
• Conduct events that promote inclusivity and diversity amongst students and faculty.
• Research resources within campus and provide students with support.
• Spearhead the vision of Spring 2019/ Fall 2020 instagram identity resulting in a 40% increase in engagement and following by 1,000.
• Researched popular trends and consumer behavior to pitch as potential content for La CASA Latinx-related audience.
• Edited and developed videos, graphic flyers, and photographs for marketing purposes.

Los Angeles Metropolitan Area

• Assisted in the creative construction and marketing research for a commercial geared towards prospective GUESS Associates.
• Supported in coordinating seasonal store manager meetings, which consisted of 100 District Managers and Associates, including headquarters employees, and CEO partners.
• Planned and executed GUESS headquarter announcements, engagement events, and catering for over 200 employees.

Arizona, United States

• Orchestrated a monthly staff newsletter called “The Tea” through Constant Contact with employee milestones, policy updates, and special events, about a 75% open rate.
• Crafted graphics which helped in the promotion of student recruitment.
• Prepared and presented a diversity, inclusion, and equity slideshow explaining the importance of inclusion in the workspace and how to take action.

• Worked with a team of 7 to develop weekly creative content for Twitter and Instagram accounts during elections.
• Introduced new social media programs, Buffer and Canva, which increased post efficiency and frequency.
• Devised a new marketing strategy to incorporate Spotify Codes into tee-shirts, resulting in a 12% gain in sales and interests in consumers.

Camarillo, California, United States

• Generated over 10 customer signups per month through organic conversation with customers using personal anecdotes about card benefits.
• Styled customers regularly, all as a result returned regularly for more merchandise.
• Organized the floor setting and image by arranging the merchandise that best suited the season: styling the windows, mannequins, and organized the back room.

Los Angeles, California, United States

• Developed and promoted different campaigns & events aimed to improve PINK's product outreach and customer retention at USC.
• Create and edit video content for social media and marketing purposes.
• Focused on increasing brand sales by designing social content for Facebook and Instagram, as well as keeping an outstanding experience for all customers.
• Collaborated with campus clubs and organizations to target student awareness of PINK products through exclusive offers and prizes.
• Successfully led key projects as GRL Power Coordinator which are aimed to promote women empowerment within USC.

Oxnard, California

Bachelor'S Degree, Communication Studies

Associate'S Degree, Communication And Media Studies

Activities and Societies: Activities and Societies that I participated in at Oxnard College are; Cross-Country, Track and Field, Green.

Communications And Liberal Arts, Communication And Media Studies