Krista Thomas Email and Phone Number

- Oversee a team that manages our market access partnerships which enables DraftKings a license to operate state wide mobile and retail Sportsbetting and iGaming. - Manage the partnerships and contractual commitments to ensure all opportunities are fulfilled and revenue opportunities maximized. - Work closely with partners and government affairs to track legislative developments for new states to launch and any changes that could impact existing states.

• Led a team to drive the continuous development of strategic go-to-market business plans with afocus on delivering growth and profitability across Global Markets.• Manage monthly business reviews with Brand Leaders to identify risks and opportunities as itrelates to Global P&L including optimization of annual marketing spend.• Lead the content creation and agency production for Reebok’s Seasonal Marketing Meetings andGlobal Retailer Immersion Events.• Provide leadership and strategic recommendations across business units that make a direct impacton International Market Growth across channels (i.e. Go to Market readiness, seasonal marketingcalendar, sell-in and sell through tools, key account planning.).• Cross-functional leader on several high-profile projects including a plan for SPEED, faster andflexible creation from design concept to POS.

• Led team efforts to analyze, develop, recommend, and execute project plans, portfolio strategies, and tactics to exceed customer performance objectives.• Optimized multiple data resources, tools, and analytics, to define the drivers and trends of beverage category, portfolio, and retail environment and performance. • Presented marketing insights and solutions to profitably grow the size and value of customer’s portfolio.

• Met and identified prospective clients/partners in order to build relationships for new lottery and gaming business.• Performed business model analyses to define project risks and potentials for profitability and growth. • Liaised between GTECH business units to facilitate requirements and implement the sales process.• Collaborated on partnership negotiations, business cases, strategies, market research, and legal contracts.• Regularly collected, analyzed, interpreted and reported around market trends and competitive intelligence.• Prepared and responded to proposals and presentations for potential clients, partners, and regulators.• Served as a product and technical resource for sales team and clients.

• Managed the strategy, workflow, and production process of RFP’S varying in size, scope and complexity.• Selected and coordinated with external vendors for production and translation needs.• Met daily with team members to ensure deadlines are met and proposal was compliant.• Resolved open issues in order to improve and achieve future continuity of work flow.

- Prepared marking proposals according to RFI and RFP requirements.- Teamed up with the Estimating Department in order to finalize project pricing.