Krista Marschand Email & Phone Number

Indianapolis, In, Us

Indianapolis, In, Us

• Responsible for driving the development, implementation and continual improvement of strategic marketing analytics plans• Analyze large amounts of data to uncover insights that maximize marketing ROI through media mix optimization and online creative execution• Produce and deliver strategic and tactical analytics reports using online platforms such as Google Adwords and Google Analytics• Consult with clients to assist with defining key metrics or KPIs for campaign or website measurement that align with their business goals and objectives• Create and oversee production of analytics reports that communicate key performance metrics and provide commentary and recommendations for improvement• Present findings and insights to internal staff and clients• Design and execute marketing campaign tests

• Produced external promotions that coincide with marketing calendar campaign objectives to increase customer acquisition• Strategized and coordinated cross-channel digital campaigns, involving content, creative, email, social, PR and tech• Served on senior level team to aid in the development of the marketing strategy for a newly launched consumer brand• Helped facilitate consumer focus groups to identify user experience improvements• Launched expert contributor program that garnered an increase in traffic, engagement and revenue • Built SEO value by pitching and collaborating with online influencers• Earned media placements for four consumer brands, amounting to an Ad Value Equivalency of more than $8M• Conducted and distributed media pitches that align with brand messaging

• Conducted an internal brand audit for the One Click Ventures brand to determine current perceptions• Created a brand strategy and messaging that supported the values and beliefs of the company• Oversaw One Click Ventures’ web and social media platforms in conjunction with brand messaging to build audience awareness and increase recruitment potential

• Delivered product recommendations to Head Buyer based on runway and customer purchasing trends• Wrote and optimized product descriptions and title tags while adding new products to x-cart• Coordinated with the marketing department, providing product recommendations for special email and social media promotions

• Executed YouTube campaign that yielded $1,811.59 in revenue • Built and engaged new audiences through the use of Twitter, YouTube, and Pinterest• Wrote company press releases

• Promoted client, Dairy Management, at the NFL Experience during Super Bowl XLVI in Indianapolis

• Planned and communicated “Garb Days” where members are asked to wear their sorority letters on certain days of the week to spread campus awareness and attract potential new members • Purchased ad space in the campus newspaper to promote chapter philanthropy fundraiser events • Maintained relationships with other Greek chapters on campus

• Supervise members to ensure tasks are completed in a timely manner• Delegate website, e-communications, and chapter correspondence to keep members connected• Reported chapter activity to regional Delta Gamma Advisor

• Implemented and executed strategic marketing plans to help increase sales and brand awareness• Built and maintained new and existing customer base through the use of email, content, and social media• Developed and distributed a customer survey to identify key segment groups and to audit current promotional tactics

• Led a six person team through the development of a business plan including each facet of the marketing strategy (product, price, promotion, and distribution)• Proof of concept yielded a total of $157 in less than three hours• Pitched the business plan to a board of RBE potential investors