Krista Marschand Email and Phone Number
Krista Marschand work email
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Krista Marschand personal email
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I am a strategic problem-solver with hands-on online marketing experience. With a knack for identifying insights from web data and online user behavior, I develop digital strategies and recommendations that maximize ROI and lead to business success. StrengthsFinder 2.0: Individualization, Relator, Responsibility, Achiever, MaximizerMyers–Briggs Type Indicator: ENFJSPECIALTIES: Analytics | Digital Strategy | Online Optimization | Consumer Behavior | User Experience | SEO | Consumer Marketing | E-Commerce Strategy | Information Architecture
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Manager, Analytics & Online StrategyWilliams Randall Marketing Feb 2017 - PresentIndianapolis, In, Us
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Analytics SpecialistWilliams Randall Marketing Dec 2014 - Feb 2017Indianapolis, In, Us• Responsible for driving the development, implementation and continual improvement of strategic marketing analytics plans• Analyze large amounts of data to uncover insights that maximize marketing ROI through media mix optimization and online creative execution• Produce and deliver strategic and tactical analytics reports using online platforms such as Google Adwords and Google Analytics• Consult with clients to assist with defining key metrics or KPIs for campaign or website measurement that align with their business goals and objectives• Create and oversee production of analytics reports that communicate key performance metrics and provide commentary and recommendations for improvement• Present findings and insights to internal staff and clients• Design and execute marketing campaign tests
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Marketing & Pr SpecialistOne Click Internet Ventures Jun 2012 - Nov 2014• Produced external promotions that coincide with marketing calendar campaign objectives to increase customer acquisition• Strategized and coordinated cross-channel digital campaigns, involving content, creative, email, social, PR and tech• Served on senior level team to aid in the development of the marketing strategy for a newly launched consumer brand• Helped facilitate consumer focus groups to identify user experience improvements• Launched expert contributor program that garnered an increase in traffic, engagement and revenue • Built SEO value by pitching and collaborating with online influencers• Earned media placements for four consumer brands, amounting to an Ad Value Equivalency of more than $8M• Conducted and distributed media pitches that align with brand messaging
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Brand Development InternOne Click Internet Ventures Jan 2012 - Jun 2012• Conducted an internal brand audit for the One Click Ventures brand to determine current perceptions• Created a brand strategy and messaging that supported the values and beliefs of the company• Oversaw One Click Ventures’ web and social media platforms in conjunction with brand messaging to build audience awareness and increase recruitment potential
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Merchandising InternOne Click Internet Ventures Sep 2011 - Dec 2011• Delivered product recommendations to Head Buyer based on runway and customer purchasing trends• Wrote and optimized product descriptions and title tags while adding new products to x-cart• Coordinated with the marketing department, providing product recommendations for special email and social media promotions
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Pr And Social Media InternOne Click Internet Ventures May 2011 - Aug 2011• Executed YouTube campaign that yielded $1,811.59 in revenue • Built and engaged new audiences through the use of Twitter, YouTube, and Pinterest• Wrote company press releases
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Brand AmbassadorNfl Experience Jan 2012 - Feb 2012• Promoted client, Dairy Management, at the NFL Experience during Super Bowl XLVI in Indianapolis
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Director Of Public RelationsDelta Gamma; Butler University Jan 2011 - Jan 2012• Planned and communicated “Garb Days” where members are asked to wear their sorority letters on certain days of the week to spread campus awareness and attract potential new members • Purchased ad space in the campus newspaper to promote chapter philanthropy fundraiser events • Maintained relationships with other Greek chapters on campus
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Vice President Of CommunicationsDelta Gamma; Butler University Dec 2009 - Dec 2010• Supervise members to ensure tasks are completed in a timely manner• Delegate website, e-communications, and chapter correspondence to keep members connected• Reported chapter activity to regional Delta Gamma Advisor
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Marketing InternRedemption Boutique Sep 2010 - May 2011• Implemented and executed strategic marketing plans to help increase sales and brand awareness• Built and maintained new and existing customer base through the use of email, content, and social media• Developed and distributed a customer survey to identify key segment groups and to audit current promotional tactics
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President Of Class Business GroupReal Business Experience: Late Nite Bite Aug 2009 - Dec 2009• Led a six person team through the development of a business plan including each facet of the marketing strategy (product, price, promotion, and distribution)• Proof of concept yielded a total of $157 in less than three hours• Pitched the business plan to a board of RBE potential investors
Krista Marschand Skills
Krista Marschand Education Details
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Butler University - Lacy School Of BusinessBusiness Marketing
Frequently Asked Questions about Krista Marschand
What company does Krista Marschand work for?
Krista Marschand works for Williams Randall Marketing
What is Krista Marschand's role at the current company?
Krista Marschand's current role is Manager, Analytics & Online Strategy at Williams Randall Marketing.
What is Krista Marschand's email address?
Krista Marschand's email address is kr****@****ran.com
What is Krista Marschand's direct phone number?
Krista Marschand's direct phone number is +131797*****
What schools did Krista Marschand attend?
Krista Marschand attended Butler University - Lacy School Of Business.
What are some of Krista Marschand's interests?
Krista Marschand has interest in Family, Online Behavior, Children, Health, Faith, Crafting And Country Music, Consumer Marketing, Friends.
What skills is Krista Marschand known for?
Krista Marschand has skills like Social Media Marketing, Social Media, Marketing, Social Networking, Email Marketing, Press Releases, Public Relations, Blogging, Advertising, Online Marketing, Marketing Communications, Facebook.
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