Krista Mellin

Krista Mellin Email and Phone Number

Head of Design and Marketing at Aavalynx | Partner and Advisor at Veracell @ Aavalynx
Krista Mellin's Location
Tampere, Pirkanmaa, Finland, Finland
Krista Mellin's Contact Details

Krista Mellin work email

Krista Mellin personal email

n/a
About Krista Mellin

I’ve spent over 20 years designing for digital platforms, and now I lead in shaping businesses and products at Veracell, a growing AI consultancy, and a legal AI platform startup Aavalynx. My work spans strategy, marketing, and design, bringing together creativity and business acumen to drive innovation and growth.My core skills include:- Crafting strategies for business and product development- Designing compelling and functional concepts for digital services- Marketing and brand development- Understanding and visualizing complex systems- Service design and co-design facilitation- Leading concept and product design- Interaction design and prototyping (UX/UI)- Visual design, graphic design, and illustrationI work together with data scientists, engineers, software architects, and business strategists to tackle real-world challenges with advanced technologies. My focus is ensuring that solutions are not only functional but also intuitive, impactful, and valuable for users of all technological backgrounds.Let’s connect: DM me or email at krista@mellindesign.com.

Krista Mellin's Current Company Details
Aavalynx

Aavalynx

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Head of Design and Marketing at Aavalynx | Partner and Advisor at Veracell
Krista Mellin Work Experience Details
  • Aavalynx
    Head Of Design And Marketing
    Aavalynx May 2024 - Present
    Jersey
    We’re creating Sisu, an AI-native legal platform that’s transforming how disputes are resolved—making the process faster, smarter, and more human. As head of product design, my job is to make legal AI technology approachable and empowering for the lawyers and clients.
  • Veracell Oy
    Design Lead | Partner
    Veracell Oy May 2019 - Present
    Helsinki, Southern Finland, Finland
    My role is to bring design thinking and broad experience in consulting companies into business strategy and client projects as part of the management team and member of the board.Veracell is a data science and engineering consultancy. Focused on cloud services, Veracell builds solutions that enable the utilization of data in future-proof digital services. Our forte is to straighten out tangled data and solve challenging problems with the help of strategically planned artificial intelligence. If you are unsure what to do with your data, or how to get it in the first place, we'd like to help.
  • Mellin Design
    Freelance Design Consultant
    Mellin Design Dec 2018 - Present
    Helsinki Area, Finland
    I have a broad skillset in design and as freelancer I'm able to help various companies and consultancies to fill gaps in their design needs. Portfolio: https://www.mellindesign.com/.
  • Tietoevry
    Lead Ui/Ux Designer
    Tietoevry May 2017 - Mar 2022
    Helsinki Area, Finland
    As lead designer for a modern healthcare product family I managed UX and UI design for complex use cases. I created the design system that was used to build the entire product portfolio as well as all the user interfaces. I grounded design as integral part of product development. Design and visual impact has also been a big influencer in sales and marketing.
  • Insta Digital
    Senior Consultant
    Insta Digital Aug 2019 - Nov 2020
    Helsinki Area, Finland
    I worked with the skilled UX team at Insta, delivering design for different types of projects ranging from security to heavy industry, for example a UI for tracking autonomous robots.
  • Weave Bce
    User Experience Designer
    Weave Bce May 2017 - Dec 2017
    Helsinki Area, Finland
    I was lead designer in different types of consulting projects. Some of the projects I had the opportunity to participate were:• UI/UX and visual design for an educational game platform PaikkaOppi• Video analytics project at Ruisrock, finalist in Grand One 2018• Machine learning demo and big data visualisation• Lead designer for a 3-month UI/UX project• Game designer and AD for an innovation card game
  • Frosmo Ltd.
    User Experience Designer, R&D
    Frosmo Ltd. Jul 2016 - Dec 2017
    Helsinki, Southern Finland, Finland
    I redesigned Frosmo's existing e-commerce product based on user research and studies to better serve self-service users, and worked with the R&D team to ship the new design in an agile manner.On the side I worked with project managers and clients in improving e-commerce sites and coached UX design internally within the 100+ Frosmo employees. I also helped marketing team to create new materials and websites.
  • Solita
    Contract Ux Specialist
    Solita Feb 2014 - Jul 2016
    Helsinki, Finland
    Working as a contract consultant I helped implementation teams deliver better user experience, and adopt lean UX workflows, resulting in better outcomes in terms of quality and value to the client.Notable projects:• Customer facing government digital service with strict accessibility standards (Kuluttajariitalautakunta: sähköinen asiointi)• A complex responsive web app (mobile to large screen) for managing public infrastructure (Liikennevirasto: Taitorakennerekisteri)
  • Leonidas
    Design Lead
    Leonidas Oct 2013 - Jul 2016
    Helsinki, Finland
    As design lead, I worked with software teams to create usable and desirable digital services.The domains and use cases varied a lot, including:• Recruitment site• Course management system• Software testing platform• BI tool• Location-based situational awareness tool for Android phones• Reporting software for resource management• Innovation for an insurance company• Redesign and art direction for an early stage startup
  • Idean
    Ui Developer
    Idean Aug 2012 - Oct 2013
    Tampere, Finland
    My focus was in building prototypes for different devices, for the purpose of rapid user testing before expensive development.The best part about this job was the opportunity to learn from expert designers and to really test my skills in creating complex prototypes for different platforms:• UI prorotypes for mobile devices, for example early versions of S-Mobiili• Mobile OS as Javascript-based prototype, user tested in five countries such as China and Korea• Front-end development of a database management SaaS for a company located in Silicon Valley, team members based in Finland, US and France
  • Leadin
    Senior Front-End Designer
    Leadin Jan 2011 - Jul 2012
    Tampere Area, Finland
    As a senior consultant, my tasks varied from heuristic evaluation to creating design roadmaps, and everything in between.
  • Abako Media Oy
    Web Developer
    Abako Media Oy Jan 2008 - Dec 2010
    I was in charge of delivering web sites, online stores and intranets for both private and public sector using our own CMS platform, and part of R&D team for the platform itself. As the pace of working was very agile, I learned to manage my time effectively and create new features quickly for the clients to try out.
  • Tamk
    Web Developer
    Tamk May 2007 - Sep 2007
    I built a web application including administration tools for managing event information.

Krista Mellin Skills

User Interface Design Interaction Design User Experience Usability Web Design Css Concept Design Javascript Html5 Graphic Design Prototyping Illustrator User Research Lean Startup 3d Modeling Lean Ux Git Three.js Blender

Krista Mellin Education Details

Frequently Asked Questions about Krista Mellin

What company does Krista Mellin work for?

Krista Mellin works for Aavalynx

What is Krista Mellin's role at the current company?

Krista Mellin's current role is Head of Design and Marketing at Aavalynx | Partner and Advisor at Veracell.

What is Krista Mellin's email address?

Krista Mellin's email address is kr****@****ell.com

What schools did Krista Mellin attend?

Krista Mellin attended University Of Helsinki, Helsinki Design School, Tampere University Of Applied Sciences, Tampere University Of Applied Sciences.

What skills is Krista Mellin known for?

Krista Mellin has skills like User Interface Design, Interaction Design, User Experience, Usability, Web Design, Css, Concept Design, Javascript, Html5, Graphic Design, Prototyping, Illustrator.

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