- Built the GTM strategy for the Live Nation x Snapchat 2023 partnership, presented to C-level execs both internally and externally.- Manage and lead cross-functional teams from strategy to execution.- Drive consumer awareness and engagement of AR products at festivals, through strategic paid media, creators, and organic social campaigns.

- Presented a strategic proposal to the CEO and CFO to create a creator marketing team while in my full time role as the lead marketer on Snap Originals. - Launched creators.snap.com, @SnapCreators and redesigned the 523.snap.com site. Grew the @SnapCreators account +20% QoQ, +176% YoY. Increased 523 creator submissions by 1000% YoY.- Developed a Creators x Marketing pilot program that generated more than $100k in cost savings for the department.- Spearheaded a massive Strategy Development project to redefine Spotlight's positioningand provided product recommendations on how to evolve Spotlight for consumers.- Led efforts across Directors and C-level execs in Product, Content, Partnerships and Eng toalign cross-functionally on the product values, challenges, and opportunities.

- Led 360° marketing campaigns for Snap Originals shows generating tens of millions of viewers. - Developed and presented marketing strategies to C-level execs, ensured all campaigns achieved set benchmarks.- Defined OKRs for Snap Originals for exec and stakeholder quarterly reviews

• Ideated, developed and executed 360° marketing campaigns for HBO series and films from briefing stage to launch to generate awareness, build a rabid fan base and sustain engagement throughout the lifecycle of the campaign. • Created media, creative and positioning briefs to establish key KPIs, campaign objectives and led the briefing process resulting in a series high finale for Euphoria which averaged 5.8 million viewers throughout the season, 680K+ followers on Instagram, and 180k+ subs on YouTube.• Managed a team of coordinators, providing direction, overseeing skill development and workflow.• Used qualitative and quantitative audience insights to inform strategy and creative communications with content creators, executive producers, programmers, and talent to shape and optimize effective campaigns.• Directed multiple external agencies in the development of media strategy, creative and digital assets, high-impact partnerships, as well as, experiential events (including SXSW, Comic-Con and bespoke activations).• Tracked multi-million-dollar budgets to ensure all projects are within department budget forecasts. • Campaigns included: Game of Thrones, Euphoria, The Defiant Ones, Big Little Lies, Barry, Sharp Objects, A Black Lady Sketch Show, Fahrenheit 451, 2 Dope Queens, True Detective, Insecure, Veep, The Night Of, The Young Pope, The Immortal Life of Henrietta Lacks, The Wizard of Lies, VICE, Vice Principals

• Executed and coordinated consumer advertising and promotional campaigns at all stages from creative development to launch of Digital, OOH, A/V, and Print assets for HBO series and films.• Developed a digital brand guide by distilling engagement and interaction rate data provided by our media agency into a digestible deck that the team uses to uniformly streamline the look of all Program Marketing digital campaigns.• Managed the Summer Intern Program.

• Worked directly with outside vendors and in-house producers to coordinate production of all on-air promos for Ad Sales and Marketing teams.• Brainstormed concepts and scripts for new shows and upper-level custom vignettes.

• Coordinated on-air promos with sales teams and production for all A&E shows.• Formulated creative marketing briefs used as a road map for both the marketing and production teams to execute Ad Sales Partnerships elements. •Developed insights and recommendations for Partnerships and Integrated Marketing that increased best practices for Ad Sales.

• Selected as 1 out of 22 tour guides out of an applicant pool of 300+ to serve as an ambassador to the university.

• Worked directly under the production manager at Wimbledon and alongside production team in the control truck. Escorted talent to and from interviews. Shadowed field producers and reporters during courtside interviews.

• Responsible for coordinating locations for LUNA and Curtis coffee commercials, creating day of shoot schedule, preparing shoot handbooks for clients, casting actors and assisting on set.

• Conducted interviews for the Nightly News and Today Show segments and pitched story ideas.