Krista Kelly Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, Us

I'm the digital and social strategy lead for the Department's health care and human services portfolios, where I work coordinate and create messaging and strategy for HHS' social channels, and lead large Department-wide campaigns. I've led and implemented the Secretary's One-Year Anniversary, ACA Anniversaries, Marketplace Open Enrollment, the Department's National Tour to Strengthen Mental Health, and others. I work to break down silos across ASPA and the Department, to ensure coordination and collaboration among digital, press, and communications officers.

Baltimore, Md, Us

I served as the Direct Response outreach team lead for HealthCare.gov and helped stand up the email marketing program for Medicare.gov. In this role I managed contractors to create email, SMS, and autodial targeted content for our audiences. I also wrote content for various components of the email marketing program. In addition, I project managed tasks within larger direct response program, to include data analytics, audience segmentation, and testing implementation.

Washington, Va, Us

Government agencies, nonprofits and corporations are recognizing the power of branding to increase awareness of their missions or achieve market success. For more than 25 years, CHIEF has been at the forefront of communications–identifying opportunities, developing strategies and implementing innovative, results-driven integrated campaigns that give our clients the advantage necessary to succeed.

New York, Ny, Us

Consultant and integrated strategist for clients to reach the end goal of developing a strategic integrated digital marketing campaign for B2B and B2C clients, as well as internal publications. Market Researcher, focused on creating insights for marketing programs, including content marketing, social media and search engine marketing. Have successfully created marketing solutions for clients including DuPont, Chevron, Rosetta Stone, the American Cancer Society, and Hewlett Packard based on digital market research.

New York, Ny, Us

- Manage and oversee more than 25 projects, and over $500k in quarterly revenue for custom content and marketing programs, including lead generation, email marketing campaigns, white paper creation and distribution, content microsites, infographics and videos; clients include Honeywell, GE, Fidelity, MetLife and Nationwide. - Manage one full-time project coordinator as well as freelance writers, multimedia designers and technology vendors. - Assist with process-improvement for internal vs. third party email deployments.- Act as online marketing subject matter expert for sales teams and program architects. - P&L forecasting and management; budgeting and proposal writing alongside sales team.- Update Penton market websites with content, utilizing keyword best practices. - Create and deploy custom eNewsletters, utilizing Penton and client content.

New York, Ny, Us

At Penton Marketing Services, I am responsible for delivery execution, client management and strategy creation for the Digital Research & Strategy practice. Day-to-day activities include:- Managing key accounts- Overseeing research; leading the creation of marketing insights to inform digital strategy recommendations. Recommendations often include Content Marketing, Digital Marketing on specific industry trends that are identified by the team through research. - Manage 3rd party vendors including Sysomos and Radian6- Oversee Strategic Insights Analysts - Assist with sales pitches, creation of proposals and scope work, objective identification and project kickoffImplement company's first Multi-Partner program, working with research teams across Penton to inform industry trends and audience segmentation insights for multiple clients. This program combines the digital research, target audience identification and profiling, and industry insights that the Digital Research and Strategy team performs, as well as the Penton Research team. I manage the social execution service, which encompasses the goals and objective identification, strategy creation and implementation of specific social media campaigns. Platforms include but are not limited to blogging, tweeting, Facebook updating and more. Main clients include Siemens. I have worked with the search engine marketing and search engine optimization teams to deliver reports, as well as the online media buying practice, to run and optimize campaigns.

St. Louis, Mo, Us

I work on many accounts, doing a lot of media outreach, pitching, list building and researching. I've had the opportunity to do work for many people in the office and building great relationships. Sitting in and participating in weekly team meetings to discuss topics of interest and issues have really given me a wide perspective of how our agency works.

Us

I have created two new marketing brochures for The Christ Child Society and have done advertising research and pitches to local newspapers and radio stations. I am in the process of creating photograph organization tools for this organization.

Elon, Nc, Us

As Publicity Chair I am responsible for raising awareness through advertising, press releases and other promotional means. ELONTHON is Elon's 24 hour dance marathon that raises money for Duke Children's Hospital and Children's Miracle Network.

Us

As an Intern at Weber Merritt, I compiled media lists, conducted research, and wrote pieces which varied from press releases to "Letters to the Editor."

As an intern at The Cook Political Report I conducted research for the newly re-launched website, as well as edit pieces written by columnists.

Bachelors, Corporate Communications, International Studies

Education record