Krista Stevens Email & Phone Number

Lincoln, Nebraska, United States

Lincoln, Nebraska, United States

Lead the development of integrated marketing strategies and initiatives in all forms to drive new sales and retain current customers, leveraging market data supplied by market research and competitive intelligence. Actively work and develop close working relationships with senior level management and subject matter experts to understand current and future business needs within assigned segment and to drive the development of multi-channel marketing strategies to meet those needs. Monitor and report on metrics to ensure success of marketing strategies. Lead the production, coordination and distribution of various internal and external integrated marketing projects for new and existing business, using corporate brand standards. Lead marketing communications support to field sales associates and alternate sales distributions and apply a customer-centric lens to every project and advocates the "customer" view.

Lincoln, Nebraska Area

Responsible for supporting the sales efforts for Ameritas. I build and maintain relationships throughout Ameritas both internally as well as the field associates. These relationships will contribute to the creation of sales campaigns and concepts that will ultimately be delivered by Sales Development. I assist in the development, production and promotion of sales ideas and promotions. Participate in field communication process for new product enhancements and finding new ways to promote and help improve marketing and promotion with technological enhancements.

Lincoln, Nebraska Area

Responsible for supporting the sales and marketing efforts for the Ameritas Companies. I build and maintain relationships throughout Ameritas both internally as well as the field associates. These relationships will contribute to the creation of sales ideas and concepts that will lead and ultimately deliver back to those individuals driving sales for the Enterprise. In addition, I am responsible for planning, promotion, reporting and analysis of Sales Campaigns. I assist in the development, production and promotion of sales ideas and promotions. Participate in field communication process for new product enhancements and finding new ways to promote and help improve marketing and promotion with technological enhancements.

Assisted in implementation of initiatives to penetrate new and existing markets (e.g. retirement income) including development of sales material, website content, promotion, communication, training, etc. Interpreted and package life and annuity competitive positioning data for use by Division management, Sales Support, Advanced Sales and Distribution. Created target marketing using data generated by product, market and customer research and assisted Sales Support/Distribution with identifying sales regions and agencies for increasing life and annuity sales. Proactively gathered field input that will contribute to the development of target marketing initiatives and life and annuity product positioning.

Assisted with training & supporting the distribution expansion to an independent wholesaling company for sales of variable annuity products. Also, assisted in creation of marketing materials to use with the annuity products.

Internal Wholesaler for variable products to various distributions including Independent Broker-Dealer Reps, IMOs and AVIVA Agents.

Ba, Marketing And Hr

Activities and Societies: Alpha Phi Sorority, Mortar Board, Alumni Association Committee.

Education record

Activities and Societies: Varsity basketball and soccer.