> Evaluated ability to serve as full-fledged digital marketing agency and uncovered gaps. Assisted in RFP for outsourcing agency. > Managed the Digital Marketing team to support brand and exceed external client expectations.> Developed marketing strategy: value-based content, website redesign (SEO optimization), social media, product cataloging, and customer touchpoint analysis for brand consistency.

> Implemented the improved Professional Development Strategy suite of products for 80% of customers. Go to market support included scripting and hosting an internal training video, client-facing webinar, and coordinated and approved all messaging and sales collateral. > Provided product facts and talking points to CEO for public speaking engagements and media briefings. > Researched, analyzed, and developed a curriculum strategy for technical schools and colleges.> Worked with insurers and developed a customer needs analysis framework and gap analysis.> Budget development and tracking. > Coordinated the planning, execution, and measurement of COVID-19 revenue mitigation projects.> Conducted a 4Ps analysis for all owned product lines.> Tracked entire product portfolio in lieu of a database.> Managed direct report.> Worked with technical school educators, administrators, and students to research and develop an enhanced curriculum strategy.

> Developed the improved Professional Development Plan suite of products strategy for 80% of customers – included customer recognition programs, defining business rules, enhancing client-facing training content, pricing strategy, and software development and implementation of LMS, CRM, shopping cart, and new user interface. Used Agile Methodologies to support User Experience (UX).> Trained in-house and field staff on new programs.> Collaborated with senior leadership to develop and implement subscription for key customers; 26% of customer base adopted before official launch. Presented to and gained approval from Board on subscription approach and strategy.> Worked with a financial consultant to create and test a pricing tool to convert to value-based pricing.> Maintained direct customer engagement/VOC collection across multiple customer segments.> Responsible for tradeshow product strategy. > Aided in the development and implementation of department process workflow, including consistency in product management tools.View and listen to a webinar I outlined, co-wrote, and narrated for a product launch: https://youtu.be/2q7of5dz120

> Collaborated with Product Development and IT to implement a new LCMS software.> Enhanced a program designed to get primary customer base to gain training recognition faster; hosted a training video and conducted internal program training.> Worked with senior leadership to create, organize, and host a new method of VOC collection. > Responsible for product management perspective during DACUM (Developing a Curriculum) workshops to feed into long-term product strategy.> Successfully managed the organization’s entire product portfolio for 6 months.> Defined business rules and supporting processes of a product designed to turn competitors into partners.

> Repackaged, launched, and marketed a new introductory training series to expand customer base.> Coordinated, built a strategy, launched, and maintained oversight of the first non-technical role.> Created a 5-year product roadmap, divided by product line and customer segment. > Implemented virtual training solution to close delivery gaps.> Working directly with the OEM, managed all communications, marketing, and training relative to launching a course specific to the 2015 aluminum Ford F-150 prior to the vehicle launch.> Managed direct reports.

> Provided marketing strategy and support to all 19 campuses.> Developed a web-based print-on-demand collateral platform; evaluated and managed daily collateral requests; promoted awareness through national industry events by coordinating collateral, booth space, logistics and researching new venues, assisted in creative development and media planning.

> Directed internal and external communications to generate leads and support inside sales team: Increased leads to 22% above plan at the end of first fiscal year by defining key areas of focus, customizing collateral/messaging and strengthening communication with various sales staff. > Developed and executed public relations strategy: Co-led a successful letter-writing campaign that generated 700 student letters (60% of the population), 45 business letters and 195 faculty/staff letters (90% of the population) to oppose a proposal by the U.S. Department of Education. Included national media placements highlighting an interaction between a student and U.S. Senator.

> Managed B2B and B2C product marketing and loyalty programs.> Served as marketing liaison for legal compliance enforcement.> Coordinated annual tactical action planning and budgeting.> Consolidated 42 training paths into one universal document suitable for all industry professionals. > Served as marketing project manager for General Motors and Volvo OEM training partnerships with adopted training requirements; led communications, surveys, and media relations.

> Oversaw event planning, volunteer coordination, and member communications. > Served as representative on Illinois Secretary of State Jesse White’s organ and tissue donation campaign.

> Conducted general and event media relations through print, radio and television.

Internship that resulted in a full-time position.