Campaign Copywriter
Current- Wrote direct mail fundraising appeals in a fast-paced environment using best practice marketing and fundraising strategies to mobilize donors. Raised over $5.25 million for clients’ campaigns in 1.5 years.- Managed a consistent client portfolio of 12-16 candidates for public office, which included conducting market research, analyzing performance results, and projecting future mail volume and fundraising expectations.- Utilized Adobe InDesign to create graphic design elements unique to each mail package and collaborated with the production team to produce cost effective and high quality letters.- Partnered with the data and list brokerage team to identify potential donors and develop data-driven creative strategies to increase effectiveness of fundraising appeals.