•Led the execution and rollout of customer growth programs, training, and promotions, driving brand awareness and sales growth.•Collaborated with Sales Partners to implement and track marketing-led campaigns, successfully increasing engagement with Associated Packaging products and services.•Partnered with Sales and Customer Success teams to facilitate high-impact, in-person engagements with top accounts, maximizing pipeline generation and acceleration.•Managed end-to-end project execution, from strategic planning and logistics to internal education, communication, execution, and post-event analysis, ensuring business opportunities were proactively followed up.•Developed and managed content for field events, positioning Associated Packaging as an industry leader in key markets. Coordinated with cross-functional teams to highlight thought leadership at association gatherings, tradeshows, webinars, and field events.

Strategic Planning And Execution: - Developed and implement effective marketing strategies that align with company goals and objectives. Conduct market research and competitive analysis to identify trends, opportunities, and threats. Defined and track key performance indicators (KPIs) including google analystics, oracle, and salesforce to measure the success of marketing campaigns. Campaign Management: Designed, execute, and optimize multi-channel marketing campaigns, including digital, print, social media, events, and in-product channels. Ability to manage and execute email campaigns in partnership with the marketing operations team. Traceds spending for marketing initiatives and ensures efficient allocation of resources. Product Marketing: Designed and execute customer journeys across acquisition, onboarding, and cross-sell communications. Led product positioning, messaging development, and marketing claims across lines of businesses and solutions. Maintain the product and company identity, ensuring consistency across all marketing materials and channels. Collaborated with creative teams to produce compelling content that resonates with target audiences. Stakeholder Collaboration: Worked closely with leadership, sales, product development, and other departments to ensure alignment of marketing strategies with overall business objectives. Built and maintained relationships with external partners, agencies, and vendors. Analytics And Reporting: Analyzed marketing performance data and provide actionable insights to optimize strategies and improve ROI. Prepared regular reports for senior leadership on marketing performance, trends, and market conditions. Innovation And Trends:Researched latest industry trends, technologies, and best practices to drive innovation in marketing approaches. Evaluated and implement new marketing tools and techniques to enhance effectiveness.

Supports the management and development of marketing communications projects, plans and tactics to effectively represent the brand, products and services delivered nationwide.•Works closely with the creative team to guide the creative development process and manages communications regarding project status, progress, timing, etc.•Oversees project timelines, estimates and invoicing to ensure projects deliver on-time and within budget•Support marketing planning and execution efforts of community renovation projects underway nationwide as well as program max (addition of new service line) projects•Audit and manage the master Competitor Readiness Plan to determine where sales and marketing teams require assistance

Develops and implements strategic marketing plans and forecasts to achieve business objectives for products and service including market research and analysis, internal process improvement initiatives, promotional videos, customized reporting, etc. Responsible for implementation of compelling multimedia content and campaigns for a wide range of services and products targeting different market segments, to successfully meet defined goals, and support aggressive business objectives.- Maintain ongoing day-to-day, weekly and monthly marketing operations including webinars, presentations, newsletters, blogging, social media, photography at various events, website updates, - Creates marketing reporting function that tracks, measures and analyzes performance; provides key information to business leaders and provides input to course correction strategies and tactics. - Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.- Develops marketing strategy for both direct and in-direct channels which includes on-going competitive analysis, industry research, effective go-to-market strategies, brand positioning, product requirements, channel and sales support plans.· Performs and utilizes data analysis through the tools such as SAaS, Excel, Marketing Cloud, Salesforce, QuickBase, CRM, Oracle Discoverer, SharePoint and builds Ad Hoc reports• Leverages predictive analytics and advanced statistical techniques to drive strategic thought and effective decision making. ·Author and execute content with a strong call to action including collaborating with internal PR team and outsourcing content creation for blogs and white papers SEO-optimized or social-optimized as needed.

Provides project coordination/management for sales teams across several business units, analyzes current department needs and creates new workflow processes as necessary as well as archiving historic processes, creates SOP’s across all operating units, distribute both print and electronic marketing materials and track/evaluate client response, work with product development team to introduce and implement new service offerings, assists in the preparation of sales presentations and tradeshows including technical demonstrations.• Responsible for several internal campaigns and promotional/marketing videos• Uses various web-based tools on a daily basis including CRM, Oracle Discoverer, Quickbase, Excel Prototype and SharePoint and builds Ad Hoc reports.• Extensive user experience with four years’ experience on Kronos v5.8 (“green screen”) in Workforce timekeeper, attendance and leave, and staff scheduling. Proficient in Kronos pay rules, accrual rules, security profiles, basic schedules, and time clocks.• Trains and educate teams on utilization of internal systems. Business owner and responsible for training and implementation SharePoint CRM company-wide introduction. Maintains LSI team SharePoint site• Manages/facilitates new product meetings and Request for Proposals for large business opportunities.

Assist and maintain matters of up to four corporate General Counsels, including Chief Legal Officer. Duties include invoicing and billing, creating and editing contracts, handling immigration matters, assisting with legal depositions and litigation, maintaining confidential HR associate issues, creating databases for company intellectual property including patents and trademarks, manage international operations and correspondence • Lead Management Systems (LMS), Customer Management Systems (CMS), Excel, SharePoint , Access, and KRONOS Time Management• Policy Development/Compliance• Given high level of company clearance and access to strict confidential records• Reduced excessive spending on Intellectual Property and Patent Project by 15k in 2010-2011 fiscal year

Responsible for maximizing sales to increase office profitability, inter-office and community events, generating sales reports and analyzing financial reports, meeting company appointment goals, and maintaining highest levels of customer satisfaction.

Assisted daily activities of executives including Vice President of Public Relations and Media Director. Oversaw daily operations including advertising campaigns for key vendors, taking photo ops at various company events, writing press releases, handling various media calls, updating company files and media lists, creating presentations and press kits, and coordinating events.• Authored press releases for the company website