Krista Shepard Email & Phone Number

United States

Denver, Colorado, Us

Providing marketing strategy and campaign development for national marketing and communications boutique firm with clients in government, healthcare, education, real estate, and financial services.✅ Increased member adoption by 2X for $100M EHR initiative for one of the largest medical groups in California. Developed omnichannel marketing strategy for direct-to-member and in-office physician outreach. Created messaging and content for self-service digital engagement campaigns and identification of high potential practices.✅ Grew the Medicare Advantage business by 10% through execution of an omnichannel marketing strategy, including advertising, direct mail, and in-office provider marketing campaigns for one of the largest medical groups in California.

St. Louis, Mo, Us

Recruited to build and establish the Marketing function following major acquisition and pre-IPO offering at Stockholm-based, PE-owned global provider of safe patient handling and accessibility solutions. Acquired.✅ Quickly defined vision and developed first digital strategy for consumer and B2B lead generation programs. Conducted research and product line rationalization to determine gap analysis and 3-year plan.✅ Increased lead conversion rate by 30% and reduced cost per lead by 25% in 10 months. Created direct response campaigns and optimized with A/B testing for PPC, display and social media ads, email and direct mail. Secured and led onboarding of external call center.✅ Consolidated 14 websites on 6 platforms to 1 platform in 6 months with new brand, e-commerce readiness, and direct response design and capture. ✅ Solidified brand architecture and strategy consolidating legacy brands from multiple acquisitions. Led planning and execution of new brand rollout across all product lines and channels.✅ Designed account-based marketing plans to grow existing clients including the VA and key IDNs. Nurtured and forwarded qualified leads to Sales. Established KPIs and CRM reporting.✅ Secured product placements in 2 episodes on ABC’s Speechless show and won 2 industry innovation awards.

St. Louis, Missouri, Us

Recruited to aggressively initiate and grow partnerships, alliances and new opportunities at technology startup of process analytical devices and software for life sciences and pharmaceutical manufacturers as well as the cannabis industry. Acquired.✅ Increased opportunity pipeline by $3M in 4 months. Developed 1st account-based marketing plans for existing clients including Pfizer, Eli Lilly and Nestle.✅ Secured Rockwell Automation Encompass Partner status that resulted in a 5-year, $20M opportunity. ✅ Quickly grew 8-figure pipeline, increasing quotes from <10 per year to 100+. Rolled out CRM/marketing automation to support lead generation. Generated 1000s of MQLs through website, SEO/SEM, webinars, trade shows, and social media. ✅ Identified 100 potential global distributors; signed 50% of new partnerships. ✅ Generated 2.5M impressions through sponsorship with International Society of Automation and Spectroscopy Magazine.✅ Captured 20 new logos building on strength in pharma to define broader value. Built 1st go-to-market strategy and led strategic planning process for the company. Conducted market intelligence and research for input to product development roadmap and data for competitive RFPs, and created all sales and technical collateral.✅ Established brand strategy to reposition for market expansion into new verticals. Created separate identity and logo for new cannabis product category. Developed strategic messaging platform and content strategy for all product lines.

Brought on to reposition the marketing organization, navigating change and building strategy against fiscal constraints at global leader in IT consulting, managed services, app development, and outsourcing. Acquired by HTC.✅ Built Global Marketing vision and led omnichannel strategy to drive lead generation with a running opportunity pipeline of $200M by promoting full portfolio with 14 sales plays, including webinars, co-marketing digital campaigns, email and social media campaigns, expert blogs, seminars, trade shows, and direct mail/outbound calling campaigns.✅Incorporated CEO video messages to enhance complex RFPs for major pursuits that resulted in winning $7M of new business contracts.✅ Launched brand refresh across all practice areas and channels aligned with the company’s 40th anniversary. Rolled out new identity guidelines and updates across all practice areas and channels.✅ Led global website redesign and move to a new platform with an emphasis on direct response and improved functionality, self-service capabilities, SEO and CMS system in 6 months.✅ Improved trade show ROI with increased lead volume of 20% YOY. Added pre- and post-show promotions, events, email, and social media campaigns to increase traffic and leads.✅ Developed first global recruiting brand campaign Live IT up! to strengthen talent pool andfacilitate revenue growth. Increased LinkedIn followers 40% YOY. Created BYOP (Bring Your Own Peeps) global internal campaign to encourage hiring referrals via social media tool.

Austin, Texas, Us

Recruited by CEO to define new role and increase visibility in fast-growth payments space to position for successful exit at then majority PE-owned leading provider of prepaid debit cards. Acquired by TSYS in 2013.✅ Introduced new PayPal and BET/Control prepaid debit cards generating 70 million media impressions (WSJ.com, Associated Press, ABC News, mybanktracker.com, The Washington Post, American Banker)✅ Created 1st operating model and budget, and strategic communications plan to reach unbanked and underbanked consumers. ✅ Improved employee satisfaction scores by 30% YOY through increased executive visibility and alignment with company goals and strategy.✅ Coordinated quarterly earnings calls and wrote executive scripts. Repositioned how the business communicated results by separate segments that enabled better understanding and evaluation by analysts and investors.✅ Designed and executed community-based events. Educated consumer groups about equity of fee structure. ✅ Applied crisis management to preserve TSYS sale in the face of negative press. Personally stopped 25 negative Consumer Report TV stories by immediately resolving consumer issues and educating media on IRS fraud guidelines for tax refunds.

San Francisco, Ca, Us

Handled rapid shift from spectacular growth to crisis; built credible, global communications and preserved standing as industry innovator at the world's leader in logistics real estate. Acquired by AMB Properties in 2011.✅ Invigorated company reputation for sustainability leadership, driving rooftop solar initiative that garnered high-profile, global media coverage and created new, utility-scale solar revenue stream – secured former Governor Arnold Schwarzenegger to open rooftop press conference. ✅ Created first social media strategy to preserve Prologis’ standing as industry innovator and thought leader through increased customer, broker, reporter and investor recognition. Rapidly gained social media followers and secured position on “Top 50 to follow in Commercial Real Estate” Twitter list.✅ Secured fair and accurate global media coverage of leadership changes, dispositions and refinancings. Conducted annual global executive media training sessions. ✅ Launched first global employee communications plan to bolster engagement through crisis. Utilized multi-channel approach with global webcasts, first intranet site and message mapping process to ensure consistency with employees worldwide.✅ Secured regular interviews on CNBC following quarterly earnings with the CEO.

Woodland Hills, California, Us

Recruited to formalize and drive positive messaging while taking lead to boost brand image through strategic media relations, customer testimonials and social media at $12B,12,000 employee managed care firm. ✅ Secured industry visibility and media recognition, leading large-scale programs and obtaining celebrity endorsements.✅ Developed strategic community outreach plan to drive government health plan enrollments. Established partnership with La Opinión for free community dental clinics that resulted in immediate enrollments and exceeded plan by 30% YOY.✅ Led 1st social media and celebrity endorsement strategies including YouTube appearances, CEO blogging and support from Maria Shriver for Project Healthy Kids that created 65M media impressions.✅ Secured 90M media impressions in CNN, NPR, 30 local news stations, Los Angeles Times, La Opinión, etc for MexiPlan—1st cross-border health insurance product. Obtained and leveraged customer testimonials for ad campaign and sales collateral. ✅ Managed executive and employee communications serving as trusted communications advisor to C-Suite executives as well as provider communications and creative teams.

Arlington, Va, Us

Recruited to reposition brand and foster successful integration of 2 major acquisitions. Led internal and external messaging, bringing digital and marketing communications strategy and technology expertise to modernize function. Ran integrated marketing campaigns for new pursuits and managed major global customer events. Managed executive communications serving as trusted communications advisor to C-Suite executives.

Charlotte, North Carolina, Us

Recruited to establish global function for automotive division and rebrand all product lines. Managed global trade show strategy, website, sales enablement and media relations. Led employee engagement and change management strategy and served as trusted communications advisor to C-Suite executives on new offerings, leadership changes and major M&A transaction.

New York, Ny, Us

Led new product launches, strategic communications counseling for C-suite, media relations and training, crisis management, employee communications and major customer events for Fortune 500 and large nonprofit clients, such as Glaxo Wellcome (now GSK), Bayer, Conagra, Allstate, and Loyola University Health System. Worked with diverse industries – healthcare, pharmaceutical, animal health, CPG, insurance, telecom, energy and industrial manufacturing. Acquired, retained, and managed P&L for accounts.

San Antonio, Tx, Us

Worked fulltime while earning BS and MA at Clark Oil (now Valero Energy). Assumed unprecedented responsibility for young professional, conducting public affairs initiatives with state and federal regulatory agencies and serving as spokesperson to the media during major crises and new brand rollout. Secured placements with local, regional and national media outlets.

Bs, Accounting

Ma, Media Communications