Senior Brand Engagement Specialist
Current• Manage email marketing and social media channels, fostering engagement and conversation around our brands.• Plan and execute all email and social media product advertising and brand engagement campaigns.• Collaborate with cross-functional teams to ensure alignment on timing and positioning of new product introductions and develop revenue-driving campaigns to promote existing products; brainstorm on new, creative growth strategies.• Engage with brand advocates, evangelists, and influencers to cultivate and amplify positive conversation surrounding our brands and our products; actively monitor competitor activity and initiatives. • Monitor and respond to customer comments and inquiries across multiple digital channels.• Write/edit impactful, engaging copy for social media, email, website and as otherwise needed.• Monitor and report on key performance metrics to track progress, utilizing trends and insights to optimize campaign performance and budget.• Stay up-to-date with the latest trends and best practices in digital marketing and measurement.• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.• Plan, organize and execute all aspects of major industry tradeshows including overseeing internal and external teams prior to the events as well as on-site.
