Krista Sherman Email & Phone Number

Austin, Tx, Us

New York, United States

New York, United States

Greater Seattle Area

• Responsible for the development, growth and management of Rabbit, RBT, Houdini and MAKO brands. Taking brand ownership by developing and executing annual strategic, financial, innovation and operating brand plans.• P&L management with direct responsibility for setting budgets for the line of business.• Successfully developed and launched two brands, RBT and MAKO. Awarded the Red Dot Product Design Award in 2017 while executing a brand activation plan that resulted in 1.1 billion impressions.• Initiated rebrand of Rabbit and re-launch of Houdini from a product, pricing, packaging and distribution standpoint.

London, United Kingdom

• Brand consulting for start-ups including a digital lifestyle platform and a men’s fashion retail/eCommerce concept

Greater Los Angeles Area

• Partnered with Co-Founders to conceive of and build Conduit.• Developed strategic insights covering the areas of brand, product and consumer experience for select global clients and brands in the Conduit and US-based Bedrock portfolios.• Managed in-house lifestyle brand on behalf of the Conduit Co-Founder.• Responsible for managing a global account from client relations through strategy and brand development.

Amsterdam Area, Netherlands

• Key creative strategist to the SVP of Levi’s XX (Levi's Vintage Clothing and Levi's Made & Crafted) and Levi’s Global Brand Presentation divisions.• Delivered market, industry and product insights.• Supported the SVP by liaising internally on projects that required global alignment. Coordinated timelines and workflows to facilitate strong working relationships across the teams.• Led projects (presentations, strategic planning, proposals) that reinforced business strategy and objectives across both divisions.

Greater New York City Area

• Worked with the SVP in retail, wholesale, merchandising, marketing and production functions.• Market research and analysis.• Sales analysis and report building.• Line management in the Polo merchandising system.

Greater New York City Area

• Supported the Director of Operations and Retail with production, packaging, sampling and merchandising developments.• Managed all third party activities across multiple product categories.

Mafed, Master In Fashion, Experience & Design Management

Bba, Design & Management

Activities and Societies: Senior Thesis Finalist; Internships: Giorgio Armani and Max Mara

International Baccalaureate