Krista is an experienced marketing and sales leader currently serving as the Vice President of Marketing and Sales for Falcon Structures. In this role, she leads both departments, driving alignment between sales and marketing strategies to deliver exceptional results such as increased revenue, stronger client retention, and expanded market share.Driven by the genuine interest in supporting the growth and achievements of colleagues and partners, she takes pride in contributing to the overall success of the business. Krista develops high-performing sales and marketing strategies and ensures seamless collaboration across all departments to maximize growth opportunities. In addition to a high level of success in her primary job functions, her strategic mindset and consultative approach have been instrumental in achieving Falcon Structures' business objectives.Krista joined Falcon Structures in 2015 as Director of Marketing, where she spearheaded the company’s marketing efforts and quickly expanded her influence across the organization. Her ability to bridge the gap between sales and marketing has played a critical role in strengthening the company’s market presence and client relationships.Before Falcon Structures, Krista spent seven years in a sales role at The Trade Group, where she built a foundation in consultative sales and relationship management. Her success in driving business growth through customized product solutions and client partnerships led her to transition into a marketing role within the organization. As Marketing Manager, she took a hands-on approach, aligning strategies with sales goals and addressing the needs of both clients and the sales team.Krista’s early career in broadcast television as a newscast director equipped her with the leadership, discipline, and organizational skills that have carried through her professional journey. Over the years, she has remained dedicated to professional growth, mentoring her teams, and achieving impactful results.Specialties: Marketing leadership, sales leadership, sales-marketing alignment, marketing strategy, marketing planning, lead generation, lead management, marketing communications, sales and marketing funnel optimization, customer relationship management (CRM), marketing automation, sales enablement, proactive selling, consultative selling, team management, client relations, business development, trade show marketing, and project coordination.