Krista Wagner Email & Phone Number

Dallas-Fort Worth Metroplex

- Drive execution and management of product marketing and product launch activities for the Tax and Trade solution portfolio.- Manage and own a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, launch products, and drive retention.- Lead the development and execution of cross-functional go-to-market plans, including tracking the status of deliverables against plan.- Deliver and support development of high-impact product marketing activities to generate product awareness, customer usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the Tax and Trade solution portfolio.- Work closely with internal and external teams including advisory and technology partners, our partner and alliances teams, channel enablement, inbound product marketing, product management, sales, campaign planning, and our content center of excellence to develop and execute product marketing programs and initiatives.- Report to key stakeholders on program status and activities.- Develop positioning and market-facing messaging that reflects keen awareness of customer needs and promotes our tax technology platform and related offerings in the Corporates market.- Ensure messaging consistency when communicating solution-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.- Present as a thought leader and educator at events, conferences, and webinars to internal and external audiences.- Develop high-impact/quality marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, and case studies for assigned Tax and Trade portfolio solutions.- Coordinate with other Thomson Reuters divisions and teams on select ad hoc projects

Dallas-Fort Worth Metroplex

Oversees daily business operations, overall strategic direction, and creating an unmatched customer experience. Responsible for setting strategic goals and objectives, supervising daily activities, monitoring performance, client deliverables, and driving business growth. Responsibilities: - Drive best-in-class marketing and sales practices.- Maintaining positive client relationships and driving new acquisitions. - Developing and implementing organizational goals, procedures, and policies. - Consulting and cooperating with client marketing teams and business owners. - Managing, monitoring, and reviewing business operations. - Identifying areas of improvement and implementing corrective measures. - Reviewing and overseeing all financial activities, ROI, performance, P&L and all necessary documentation. - Developing marketing materials such as one-pagers, advertisements, brochures, website, pitch decks, and other sales tools.

In this role, Krista built a marketing program and team whose efforts reached individuals in all 50 states. Within the first 18 months, she achieved a 500% increase in website traffic and a 3x conversion rate resulting in net new lead generation and revenue growth. Responsibilities: - Responsible for linking the innovations of ImageNet’s technology solutions and services to the customer-centric messaging and strategy to build ImageNet’s national brand and generate growth through all channels.- Oversaw digital marketing, branding, website, media relations, communications, creative development, agency management, marketing effectiveness, and sales enablement strategies and training for the company.- Responsible for the marketing P&L and driving revenue growth.

Dfw

Managed the Dallas area sales team for ImageNetResponsibilities:- Responsible for obtaining profitable team results by developing funnel growth, motivation, skills mastering and product knowledge.- Manage the sales administration function, performance reporting, streamlining processes and systems wherever possible, and assist in the creation and facilitation of company-wide sales training.

Dfw

Consult directly with small organizations to large, multi-national corporations to help them better understand and manage their network print infrastructure and business processes. The goal is to fully understand our partners’ goals and objectives before crafting specialized solutions utilizing the latest technologies available with the purpose of directly and positively impacting the organizations bottom-line.- Successfully exceeded quota for 11 consecutive quarters - Presidents club recipient each year- Consistently ranked top 10 company wide on gross profit generation compared to plan

Bachelor Of Arts, Communication

Education record