Kriste Goad

Kriste Goad Email and Phone Number

healthcare marketing/PR expert | founder & chief firestarter at fuoco | host of How It’s Done: a Podcast for Curious Marketers | EO Nashville @ fuoco
Kriste Goad's Location
Nashville, Tennessee, United States, United States
Kriste Goad's Contact Details
About Kriste Goad

Seasoned storyteller and brand builder with over twenty years in healthcare marketing and PR. Launched fuoco in 2019 as an agency whose passion is Doing Good Work That’s Meaningful and helping healthcare B2B brands tell their stories and grow. It’s what earned the agency recognition as one of PRWeek’s top agencies in the U.S. (Boutique Agency of the Year, 2022) and a debut spot on the Inc. 5000 list of fastest-growing private companies in America (2023).CORE COMPETENCIESLeadership • Marketing Strategy • Media Strategy & Planning • Brand Development & Management Digital Marketing • Collaboration • Data Analytics • Brand Journalism • Customer InsightsMarketing Communications • Public Relations • OmniChannel Media • Agency Management RECENT HONORS & AWARDS2024 Swaay.Health Agency Podcast of the Year & Best Use of Media Relations (Experian Health)2023 Inc. 50002022 Outstanding Boutique Agency honorable mention, PRWeek (2022 US Awards)2017 PR Agency Marketing, Holmes Report, In2 SABRE2016 Most Innovative Brand/Agency Collaboration, Holmes Report, In2 SABRE2016 Women to Watch, Nashville Medical News2016 Small Agency of the Year, PRWeek

Kriste Goad's Current Company Details
fuoco

Fuoco

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healthcare marketing/PR expert | founder & chief firestarter at fuoco | host of How It’s Done: a Podcast for Curious Marketers | EO Nashville
Kriste Goad Work Experience Details
  • Fuoco
    Founder And Chief Fire Starter
    Fuoco Feb 2017 - Present
    Nashville, Tn, Us
    Italian for "fire," fuoco is the family name for someone employed to light and maintain a fire. This is what I do for the people and the companies I work for. I help fuel the flames of marketing to drive sales.Learn more at growwithfuoco.com
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  • Revivehealth
    Chief Content Officer
    Revivehealth Dec 2016 - Feb 2017
    Boca Raton, Florida, Us
    Led development of agency's content department and capabilities, delivering against client needs for campaign and enterprise-wide content strategy, content architecture and content creation. Nurtured team of strategists, writers, storytellers, and digital engagement specialists to bring clients the right mix of marketing and editorial content to drive thought leadership, engagement, conversion and sales.
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  • Revivehealth
    Chief Marketing Officer
    Revivehealth Jan 2011 - Dec 2016
    Boca Raton, Florida, Us
    Led marketing and business development for national healthcare marketing communications agency, driving annual revenue growth from $4 million to $14 million, culminating in the 2016 acquisition by Weber Shandwick (2nd largest global PR agency). Member of firm’s executive leadership team. Nationally recognized agency marketing campaigns and performance, including "most innovative brand/agency collaboration" with client athenahealth.Senior Vice President, Client Services (2011 – 2012)Led agency’s largest client, University of Pittsburgh Medical Center (UPMC), a $12.8 billion Integrated Delivery Network.
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  • Hall Strategies
    Principal
    Hall Strategies Apr 2008 - Jan 2011
    Nashville, Us
    Led agency’s healthcare clients, including UnitedHealthcare of Tennessee (Commercial and Community/State), Life Science Tennessee, and the Nashville Healthcare Council.
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  • Healthways
    Senior Director, Corporate Communications
    Healthways Mar 2003 - Mar 2008
    Franklin, Tn, Us
    Led Corporate Communications for $650 million, publicly traded wellness/population health company. Established company’s first internal public relations role, increasing media coverage by 64% in first year followed by 40% increases year over year, driving industry-leading name/brand recognition and helping fuel the company's 36% compounded annual growth rate (CAGR) in revenue and EPS.
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  • State Of Tennessee
    Governor'S Speechwriter And Press Secretary
    State Of Tennessee 2000 - 2003
    Us
    As a member of the Governor's Senior Staff, participated in daily status and strategy meetings. Researched, wrote and coached the delivery of all major speeches, including policy and State of the State addresses. Collaborated with Governor's Cabinet members to ensure consistency of message and agenda. Additionally, served as the Governor's Press Secretary during final term in office, acting as chief spokesperson and provider of daily media summaries/briefings/direction for the Governor and 22 state departments.
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  • The Commercial Appeal
    Political Reporter
    The Commercial Appeal Nov 1995 - Dec 1999
    Memphis, Tn, Us
    Covered some of the city's most controversial issues and elections, including annexation and the 1999 mayor's race, which pitted the city's first African American mayor (Willie Herenton) against the powerful Ford family political machine. Reporting resulted in numerous awards, including the Scripps Howard Award for Enterprise Reporting.
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  • Nashville Banner
    Political Reporter
    Nashville Banner Sep 1991 - Nov 1995
    Quickly rose from cub reporter to one of the newspaper's top political reporters, covering Tennessean Lamar Alexander's run for the 1996 Republican presidential nomination, the 1994 Governor's race, and the Tennessee State Legislature. Recipient of numerous awards, including Publisher's Award, and Award for Public Service Reporting by the Tennessee Press Association.

Kriste Goad Skills

Public Relations Internal Communications Corporate Social Responsibility Crisis Communications Media Relations Strategic Communications Corporate Communications Press Releases Speech Writing Social Media Public Affairs Marketing Communications Reputation Management Event Planning Blogging Communication Training Strategic Communications Counsel Spokesperson Message Development Journalism Newsletters Publicity Copy Editing Strategy New Media Politics Crisis Management Editing Integrated Marketing Leadership Social Media Marketing Copywriting Marketing Social Networking Content Strategy Advertising Content Development Publications Messaging Corporate Branding Facebook Web Content Digital Marketing Newspapers Brand Development Thought Leadership Content Management Key Message Development Healthcare Marketing Digital Media

Kriste Goad Education Details

  • Auburn University
    Auburn University
    Journalism

Frequently Asked Questions about Kriste Goad

What company does Kriste Goad work for?

Kriste Goad works for Fuoco

What is Kriste Goad's role at the current company?

Kriste Goad's current role is healthcare marketing/PR expert | founder & chief firestarter at fuoco | host of How It’s Done: a Podcast for Curious Marketers | EO Nashville.

What is Kriste Goad's email address?

Kriste Goad's email address is kr****@****hoo.com

What is Kriste Goad's direct phone number?

Kriste Goad's direct phone number is +161544*****

What schools did Kriste Goad attend?

Kriste Goad attended Auburn University.

What skills is Kriste Goad known for?

Kriste Goad has skills like Public Relations, Internal Communications, Corporate Social Responsibility, Crisis Communications, Media Relations, Strategic Communications, Corporate Communications, Press Releases, Speech Writing, Social Media, Public Affairs, Marketing Communications.

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