Kristein King Email & Phone Number

United States

San Diego, California, Us

San Diego, California, Us

San Diego, Ca, Us

Responsible for leading large-scale marketing strategy and integration initiatives, including rebranding 11 acquired companies under the EAG Laboratories trade name in preparation for a global marketing process that led to a $780 million transaction. Other responsibilities included establishing a multi-site, cross-functional Customer Experience Team to drive improvements to NPS and customer loyalty; developing a harmonized marketing/sales process with integrated marketing automation and CRM system to support it; setting marketing strategy and driving execution of multi-channel, closed-loop marketing plans for EAG’s Life Sciences, Materials Sciences and Engineering Sciences divisions; and overseeing all brand management, corporate communications and media relations activities.

Columbia, Missouri, Us

A member of executive management team responsible for directing broad corporate initiatives related to corporate strategy, marketing, sales, business development, corporate development, human resources and communications. This included developing business cases for investments and divestitures, managing investment banker relationships, presenting to investor forums, playing a major role in meetings and negotiations with potential acquirers and acquisition targets; and preparing and delivering presentations to the Board of Directors and shareholders.

Delivered strategic planning and strategic communications consulting services for a variety of brand, product and service marketing rollouts, and program initiatives for more than 50 Fortune 500 and small businesses, across many sectors including health care, insurance, banking/trustee services, law, higher education, financial planning, technology, film and television, and manufacturing. Notable clients included Anthem Blue Cross and Blue Shield, Cigna, Fiserve, First Trust Corporation, Washington University in St. Louis, University of Missouri, Colorado Film & Video Association, Foundation for Philanthropy (FFPI), J.D. Edwards, Waddell & Reed, Triple-I, Crew Connection and Trendex, Inc.

Winnipeg, Mb, Ca

Managed marketing department of 13 creative and project management professionals. Responsibilities included developing and implementing strategic programs for The Great-West Family of Companies, the American Dental Association and custom communications for major accounts. This involved collaborating with senior management and VIP clients on marketing strategy, directing all creative execution, managing a $4.8 million budget.

Executive Mba, Business Administration And Management, General

Bachelor Of Science, Journalism (Strategic Communications), Marketing