Working with clients targeting high-net-worth, conscious, and exclusive audiences.Clients:- Gamble Creek Farms- Rebranding Chiles Hospitality- Name TBD; new venture in sustainable agriculture

Holding a master's degree and extensive experience working for large companies in Miami, New York, and on international projects, I was recruited as Chief Marketing Officer for a private 350-employee restaurant group and farm in one of Florida's tourist destinations. I was on the leadership team that made all decisions related to marketing and PR to elevate each brand and our founder.Oversaw marketing, PR, retail, and event sales for three waterfront restaurants: Sandbar, Beach House, and Mar Vista, Anna Maria Bake House, the 26-acre Gamble Creek Farms, and sustainable/environmentally-friendly initiatives on Florida's west coast. Responsibilities:- Enhancing reputation of legacy company owned by Ed Chiles from 1979-2024- Youngest member of the executive team, supporting seven brands with $1m budget- Raised the brand recognition and revenue by 20% to lead to a multi-figure sale of the company in 2024- Built a team of staff to handle areas of marketing and events- Sourced a venue consultant to evaluate the business, create a strategic plan, and reach sales goals- Redesigned and managed multiple websites within Squarespace to meet new brand objectives; creating new visually compelling content- Email database lead generation with 30k subscribers- Managed projects with outside creative agency, designer, video/photo crews, and web design studio- Created documentation, organizational files, and Google Drive structure- Determine all print and digital advertising with back-end management for paid media- Built media relations, hosting dinners, expanding awareness through public relations- Drove RFP for new PR and advertising agency with transition process- Worked with culinary staff on menu concepts, learning the restaurant and food industries- Research & Development projects - product shipping, retail store renovation, sponsorships

Most senior commercial marketing position in the Americas region; focused on a US advertiser growth strategy. Develop marketing plans that reach our primary audiences, while expanding into more regions, sectors, and KPIs.• Contract negotiations for strategic partnerships with art fairs, private clubs, and venues.• Launch and plan events and hospitality with thought leadership programming in key sectors: Higher Education, Technology, Luxury, and FT Marketing Services.• Activating the FT's premiere client events at SXSW EDU, IEFA Toronto, Expo Chicago, Design Miami, and a partnership with sfBIG.org.• Salesforce and Pardot email setup and campaign strategy.• Selecting, entering, and winning awards for the commercial team, including a gold 2019 British Media Award for Best International Marketing Team of the Year.• Managing commercial marketing budget for the Americas, reporting to the HQ in London.

• Developed annual strategic trade marketing plans to support sales goals for our print and digital products in the US and UK/Europe: Financial Times, FT Weekend, and How To Spend It.• Negotiate commercial/trade partnership contracts with hotels, conferences, and global sponsorships.• Activations at Art Basel Miami, Frieze Art Fair (NYC, London), Glossy Summit, and The Salon Art & Design Fair.• Pitching, planning, and overseeing luxury, higher education, and B2B client events in Europe, UK, and US markets.• Refresh sales collateral, managing product logistics, and distribution.• Requires hands-on entrepreneurial skills, being well connected to international staff and vendors, and reporting into the London head office.

• Brand marketing for a portfolio of 7 North American University partners (primarily James Madison University, City College of New York, and Long Island University) to student, parent, and trade agent audiences, internationally • Managed a domestic marketing team of 8 people and global sales/creative staff on special projects • Participated in 1-week UK secondment at Brighton head office, Sheffield University and Durham University study centers• Traveled to Australia, China, and Thailand for in-market presentations to promote brands and generate B2B leads• Planned strategy, budget forecasting, tactics and targeted marketing initiatives to improve ROI• Created branded print brochures, digital assets and video series for China, the Middle East, and India• Planned itineraries and logistics for groups of 10-30 international agents on 5 US familiarization (FAM) trips in Washington D.C., Boston, Chicago, Philadelphia, Atlanta, and New York ($150,000 budget each)• Initiated crafting of standard operating procedures for complex projects

• Marketing Manager for Soto Eye Center, Sarasota, FL.• Production Supervisor on BMI recording artist Sito Rocks music videos, Miami, FL.• Brand strategy, logo design, collateral and video for Tara Simon Studios, Atlanta, GA.• Marketing for Racepoint Global's Glidden Paint digital NFL campaign, Boston, MA.• Model, runway setup and seating guests at Mercedes-Benz Fashion Week Swim, Miami, FL.

• Account Supervisor at boutique advertising agency in New York City.• Oversaw internal team, national creative marketing materials, and brand strategy for luxury boutique hotel chain, Denihan Hospitality Group. • Worked closely with creative director on design and trained junior staff on agency process.• Reported directly to managing partner.

• Led national (Florida, New Jersey, Michigan, Arizona) American and US Hispanic focus group research for the Barbara Bush Foundation, resulting in new brand identity and website with 30% traffic increase• Managed Domino Sugar photographic shoot, packaging for IMUSA cookware, and World Fuel Service identity • Led team of 3: social media, advertising and international public relations for Miami real estate accounts (Centro Miami, Intown)• Held weekly client status meetings, wrote POVs, creative briefs, and managed new business projects

• Undertook global marketing & public relations for 12 ships (Casino, Entertainment, F&B, Hotel, Photo, Spa, etc.)• Key contact person for 100+ projects at once, writing creative briefs and utilizing creative and web teams• Developed OrderNorwegian.com fulfillment center website to facilitate customer brochure orders• Led PR and brand integration for filming of the Love For Sail Lifetime Television reality show • Managed creative projects: sweepstake microsite for Undercover Boss TV show, F&B menus, “100 Days” social media campaign for engagement of +300,000 fans, and global Cruise Like A Norwegian campaign launch strategy• Garnered the relationship between company CEO and the Norwegian Getaway artist, David “LEBO” LeBatard• Public Relations: Managed social media campaign development with research and creative execution, brand integration on video shoots and marketing plus operations for Corporate Events. Proposed the selected artist for the 2014 Norwegian Getaway ship to the CEO.• F&B: Food and drink promotions and menu content/layouts for multiple bar and restaurant venues.• Retail: Manage creative communications for retail spaces (photo galleries, gift shops, spa, shore excursions) including brand compliance and onboard magazine advertising and content.• Casinos: Marketing materials for gaming areas including rewards program.• Hotel Operations: Directional signage and programs in suites, cabins and entertainment venues.• E-Commerce: Developed sweepstake microsites for reality TV shows Undercover Boss and Love for Sail.• Marketing Services: Brochure fulfillment website ordernorwegian.com

• Responsible for winning and executing a 6-city road show (US and Canada) for Amadeus North America• Developed strategy for ADDY® award-winning DDB Miami new business animated video

• Managed $6 million newspaper advertising, language translations, and video production for Carnival Cruise Line• Oversaw advertising for Carnival Foundation, Carnival Corporation and World’s Leading Cruise Lines• Extensive competitive research and strategic involvement of 2008 “Let the fun begin” campaign

•Volkswagen account support

• Served as a brand ambassador during senior year hosting marketing events at study abroad fairs for students• Undertook brand immersion in Europe and Australia, and hosted promotional booth during Spring Break in Mexico

• Day-to-day routine of opening/closing jobs, working with creative and attending status meetings.• Exposed to print production, from paper to proofing match prints.

The office is located behind the historic Tampa Theater, built in 1926. I showed up at this agency with my resume to speak to the owner about my interest in advertising and desire to be exposed to the business. Four days later, I was called to be their intern, with my own blue office, orange door and a mac.

I learned the in's and out's of retail: customer service, inventory, sales, people skills, promotions, etc. My favorite thing was being a "display artist" by deciding the layout of the products on the shelves. Creativity mixed with business; a job that later led me to advertising.