Kristelle Soto, Msc Email & Phone Number

United States

Working with clients targeting high-net-worth, conscious, and exclusive audiences.Clients:- Gamble Creek Farms- Rebranding Chiles Hospitality- Name TBD; new venture in sustainable agriculture

Parrish, Florida, US

Holding a master's degree and extensive experience working for large companies in Miami, New York, and on international projects, I was recruited as Chief Marketing Officer for a private 350-employee restaurant group and farm in one of Florida's tourist destinations. I was on the leadership team that made all decisions related to marketing and PR to.

London, England, GB

• Most senior commercial marketing position in the Americas region; focused on a US advertiser growth strategy. Develop marketing plans that reach our primary audiences, while expanding into more regions, sectors, and.
• Contract negotiations for strategic partnerships with art fairs, private clubs, and venues.
• Launch and plan events and hospitality with thought leadership programming in key sectors: Higher Education, Technology, Luxury, and FT Marketing Services.
• Activating the FT's premiere client events at SXSW EDU, IEFA Toronto, Expo Chicago, Design Miami, and a partnership with sfBIG.org.
• Salesforce and Pardot email setup and campaign strategy.
• Selecting, entering, and winning awards for the commercial team, including a gold 2019 British Media Award for Best International Marketing Team of the Year.

London, England, GB

• Developed annual strategic trade marketing plans to support sales goals for our print and digital products in the US and UK/Europe: Financial Times, FT Weekend, and How To Spend It.
• Negotiate commercial/trade partnership contracts with hotels, conferences, and global sponsorships.
• Activations at Art Basel Miami, Frieze Art Fair (NYC, London), Glossy Summit, and The Salon Art & Design Fair.
• Pitching, planning, and overseeing luxury, higher education, and B2B client events in Europe, UK, and US markets.
• Refresh sales collateral, managing product logistics, and distribution.
• Requires hands-on entrepreneurial skills, being well connected to international staff and vendors, and reporting into the London head office.

Brighton, GB

• Brand marketing for a portfolio of 7 North American University partners (primarily James Madison University, City College of New York, and Long Island University) to student, parent, and trade agent audiences.
• Managed a domestic marketing team of 8 people and global sales/creative staff on special projects
• Participated in 1-week UK secondment at Brighton head office, Sheffield University and Durham University study centers
• Traveled to Australia, China, and Thailand for in-market presentations to promote brands and generate B2B leads
• Planned strategy, budget forecasting, tactics and targeted marketing initiatives to improve ROI
• Created branded print brochures, digital assets and video series for China, the Middle East, and India

• Marketing Manager for Soto Eye Center, Sarasota, FL.
• Production Supervisor on BMI recording artist Sito Rocks music videos, Miami, FL.
• Brand strategy, logo design, collateral and video for Tara Simon Studios, Atlanta, GA.
• Marketing for Racepoint Global's Glidden Paint digital NFL campaign, Boston, MA.
• Model, runway setup and seating guests at Mercedes-Benz Fashion Week Swim, Miami, FL.

New York, NY, US

• Account Supervisor at boutique advertising agency in New York City.
• Oversaw internal team, national creative marketing materials, and brand strategy for luxury boutique hotel chain, Denihan Hospitality Group.
• Worked closely with creative director on design and trained junior staff on agency process.
• Reported directly to managing partner.

Miami, Florida, US

• Led national (Florida, New Jersey, Michigan, Arizona) American and US Hispanic focus group research for the Barbara Bush Foundation, resulting in new brand identity and website with 30% traffic increase
• Managed Domino Sugar photographic shoot, packaging for IMUSA cookware, and World Fuel Service identity
• Led team of 3: social media, advertising and international public relations for Miami real estate accounts (Centro Miami, Intown)
• Held weekly client status meetings, wrote POVs, creative briefs, and managed new business projects

Miami, FL, US

• Undertook global marketing & public relations for 12 ships (Casino, Entertainment, F&B, Hotel, Photo, Spa, etc.)
• Key contact person for 100+ projects at once, writing creative briefs and utilizing creative and web teams
• Developed OrderNorwegian.com fulfillment center website to facilitate customer brochure orders
• Led PR and brand integration for filming of the Love For Sail Lifetime Television reality show
• Managed creative projects: sweepstake microsite for Undercover Boss TV show, F&B menus, “100 Days” social media campaign for engagement of +300,000 fans, and global Cruise Like A Norwegian campaign launch strategy
• Garnered the relationship between company CEO and the Norwegian Getaway artist, David “LEBO” LeBatard

New York, NY, US

• Responsible for winning and executing a 6-city road show (US and Canada) for Amadeus North America
• Developed strategy for ADDY® award-winning DDB Miami new business animated video

New York, NY, US

• Managed $6 million newspaper advertising, language translations, and video production for Carnival Cruise Line
• Oversaw advertising for Carnival Foundation, Carnival Corporation and World’s Leading Cruise Lines
• Extensive competitive research and strategic involvement of 2008 “Let the fun begin” campaign

New York, NY, US

• Volkswagen account support

Cypress, California, US

• Served as a brand ambassador during senior year hosting marketing events at study abroad fairs for students
• Undertook brand immersion in Europe and Australia, and hosted promotional booth during Spring Break in Mexico

Sarasota, Florida, US

• Day-to-day routine of opening/closing jobs, working with creative and attending status meetings.
• Exposed to print production, from paper to proofing match prints.

Tampa, Florida, US

The office is located behind the historic Tampa Theater, built in 1926. I showed up at this agency with my resume to speak to the owner about my interest in advertising and desire to be exposed to the business. Four days later, I was called to be their intern, with my own blue office, orange door and a mac.

Corte Madera, CA, US

I learned the in's and out's of retail: customer service, inventory, sales, people skills, promotions, etc. My favorite thing was being a "display artist" by deciding the layout of the products on the shelves. Creativity mixed with business; a job that later led me to advertising.

Bachelor Of Arts (Ba), Mass Communications: Advertising

Master Of Science (Msc), Integrated Marketing Communications

Education record

Master'S Degree