Kristel Roffler Email & Phone Number

Minneapolis, Minnesota, United States

Manage and develop shopper programs for Mattel Vehicles & Action Figures lines at Target. Collaborate with Sales, Licensors, and the North America Marketing team on creating campaigns that will secure incremental placement and open up additional investment opportunities for the brand.

Planned short- and long-term business strategies around gaining new households for the Tom's of Maine brand at Target, Whole Foods, Sprouts, and Kroger. Leveraged key insights (Nielsen, Spins, and Cspace), along with digital and social trends to maintain relevancy with the Tom's of Maine consumer.

Greater Minneapolis-St. Paul Area

Forecasted, planned and executed marketing programs for Barilla, Post, Abbott, Merisant, TIME Inc., Pinnacle, Denizen, Ferrero, Cake Boss, represented $2.3MM in shopper funding. Pursued various relationships with partner brands for in-store displays to deliver a best in class guest solution needs.

Greater Minneapolis-St. Paul Area

Strategized, planned and executed key shopping marketing programs at Target, Meijer and Ahold for ConAgra Foods, DPS, Kellogg’s and Bayer. Programs increased purchase frequency, category penetration and basket size. On average shopper marketing programs delivered a 20% redemption rate, along with a 205% ROI.

Led the communication on test related projects in commodities, ensuring 100% execution.Collaborated with marketing on designing a new ad allocation process, which involved developed of new process steps, timing the various implementation roll outs and training team members on the new process.

Improved the new item import process for One Spot by partnering with the Commodities Specialist. Made the approval process faster and more efficient, allowing orders to be written earlier and product to hit proper ETA. Improved processes within each assignment to ensure more accuracy and compatibility with other departments in Target Corporation.

Partnered with D'Amico vendor to streamline a new item list and created a revised Timing & Action for the vendor that resulted in a sales increase of 7%. Managed the updates of over 75 items for the specialty cheese transition. Received Merchandise Hero Award for transition.

Mba, Marketing

Study Abroad: Hong Kong, International Finance & the Asian Economy & Germany, Contract Negotiations & International Business Law Capstone.

Ba, Marketing Management

Activities and Societies: American Marketing Association Study abroad in London at the University of London

Education record