Marketing manager for all of the pediatric dental practices within the Bluetree Dental Family.

As a key member of small team of seven, I played a pivotal role in the development and management of 5 websites within the higher education sector, focused exclusively on organic traffic and SEO.Websites I contributed to include: www.edumed.org, www.publicservicedegrees.org, www.onlinemastersdegrees.org, www.phds.me, www.onlinecolleges.meKey Responsibilities:Strategic Content Planning: Directed the planning and production of extensive degree pages and comprehensive college guidebooks, enhancing topical authority and ranking opportunities.SEO & Keyword Research: Conducted in-depth SEO and keyword research to propose new content ideas, maximizing strategic referring domains.Freelance Team Management: Recruited, developed, and managed a team of approximately 40 freelance writers and editors, maintaining high-quality standards.Cross-Functional Collaboration: Managed the content production pipeline from ideation to publication, coordinating with cross-functional teams.Editorial Oversight: Edited and revised final content to ensure accuracy, coherence, and adherence to SEO guidelines.Annual College Rankings: Developed annual college rankings that generated high-quality backlinks and improved SERP positions for those pages.Site Audits & Content Optimization: Conducted comprehensive site audits to assess performance, implementing EEAT principles to optimize results and stay up to date with latest SEO trends.Training & Development: Led training sessions for new staff members, equipping them to contribute effectively.Team Leadership: Facilitated team meetings and brainstorming sessions, fostering collaboration and generating innovative content ideas.Performance Tracking: Monitored site performance weekly and monthly, using data-driven insights to guide content decisions.Reporting: Prepared and presented detailed reports to stakeholders, ensuring clear communication across teams and with investors.

Worked in a variety of capacities for a clients that include: The Yarn Refuge, Next Level Daily, Katherine Zavodni Nutrition and the Feeding Humans Podcast, The Learning Center, and many more. The work I did and currently do for these clients included:-Email marketing management & strategy - Writing emails, setting up email campaigns and automations, producing ongoing newsletter emails and sales blasts.-Content management & strategy - Blog posts, writing web content for new sites, keyword research, video and podcast production/transcripts, etc. -Social media management & Meta Ads management - This included content planning, managing the content calendar, video production, hashtag research, creating and scheduling content, etc. -Overall marketing strategy - for some clients, they needed a guidepost for their marketing strategy. In absence of a marketing manager, I would step in, create the strategy for them, implement pieces of it, and then allow other members of their staff to take ownership of full execution. I would act as a ongoing consultant to ensure the strategy was working and make adjustments as needed.-Project management - general project management for 1-off projects and campaigns.

-Managed website for the fitness center, made updates as needed, and updated events calendar monthly.-Created and coordinated blog posts and guest blog posts from our trainers and other fitness staff.-Supervised a team of 8 people and facilitated training, scheduling and customer service initiatives.-Planned annual member appreciation event for 500 people - gathered donations, coordinated set-up and breakdown, handled marketing for the event, etc.-Managed daily social media content and monthly content calendar based on events, national holidays, and other pertinent member information.-Managed private community groups on Facebook for 2 of our ongoing fitness programs.-Created content for monthly newsletter and scheduled/executed all email communication with members.-Produced all printed marketing collateral including fliers and mailers using Canva and Adobe depending on the content needed.-Coordinated fundraising events between the facility and local non-profit organizations.-Tabled at local community events to bring awareness to the gym facility and special offers available. -Coordinated with Saint Mary’s Hospital marketing teams and Reno local news outlets to bring attention to our special community programs such as Multiple Sclerosis Fitness Programs, Prenatal Fitness Programs, and Cancer Recovery Programs.

Served as the Creative Content Manager for www.jimmybeanswool.com from August 2010 - July 2016. Started in a Customer service role with blogging and social media responsibilities in 2008 and worked my way up into a managerial role on the marketing team.-Planned content for and wrote weekly e-mail newsletter and subsequently grew email list from 30k subscribers to over 100k subscribers with average open rates of 50% or more.-Wrote website content for all new and featured products as they were added to the website.-Wrote regular blog posts for the company blog.-Developed daily content for all social media platforms for 8 years including social media graphics, images, and branded content.-Collaborated with a cross-functional teams on product development, branding, and marketing strategy overseeing the process of the products development through until launch.-Served as the in-house knitwear designer from 2011-2016 and developed and strategically planned designs to coordinate with branded product launches.-Scripted, filmed, and edited video content for company YouTube channel in the form of product reviews and tutorials for all new and incoming products.-Event planning and tradeshow management - Planned and executed local events in the Reno store location that included launch parties, book signings, special knitting education events, and retreats. -Managed planning for and running of tradeshow events all over the United States from booth planning and execution, travel coordination, and representing the company at these events.-Trained new employees on various facets of the company as needed.-Participated in the publication process for 4 published books during my tenure.-Wrote press-releases as needed for various company events and accomplishments.

Responding to customer service e-mails, phone calls, and live chats. Filling backorders. Pulling and packing orders. Knowledge of the product and skills related to the business was a must. Assisting customers with technical issues. Hands-on and virtual knitting and crochet help.