Kristen Basaraba Email & Phone Number

Burnaby, Bc, Ca

Burnaby, British Columbia, Canada

Burnaby, British Columbia, Canada

Vancouver, British Columbia, Canada

Ads Data Science Team- Consulted on A/B online experiments for the ads platform including ad placement, load, bidding, and fulfillment. Consultation included experiment design review; selecting cohort criteria, defining key decision, secondary, and guardrail metrics; power analysis; monitoring; scorecard readouts; and ad hoc analysis. - Coordinated geo experiment requests across all product teams at Yelp, which included rolling out a new intake and allocation process.- Developed and released a production model in Python for geo experiment cohort selection based on an algorithm from an industry research paper. - Detected anomalies in Yelp's category mapping to improve ad quality, CTR, and click conversion- Wrote and tested SQL experiment metric templates for Yelp's internal experimentation platform which included implementing variance reduction techniques such as Winsorization and variance estimation techniques such as Delta Method.- Launched DS support for Ad Syndication platform and creative teams.

Vancouver, British Columbia, Canada

Local Business Growth & Retention Data Science Team- Led a professional development group for new data science analysts focused on SQL, Python, experimentation, statistical modeling, and presentation skills.- Built engaging visualizations to tell data stories about subscription advertiser behaviour including intersession time, common flows, and lifetime value models.- Improved statistical methodology for our internal experimentation platform by researching impact of removing the A/A test run. - Designed and released a regression model in production to suggest ad campaign budgets to new advertisers in real time in the Yelp for Business ads purchase flow.

Vancouver, Canada Area

Product Analytics & Data Science Team- Developed and rolled out Power BI dashboards and paginated reports for sales and inventory reporting to automate Excel workflows. - Identified $12 million in missed sales from improved clothing size distribution.- Researched imputation methods for stock outs and store closures during COVID-19. - Presented a report on employee pulse survey to senior executives including CPO.- Organized the first ever lululemon hackathon.

Burnaby

- Marked exams and hosted statistics workshop hours to answer student questions. - Promoted to lead teaching assistant for summer 2018 semester to oversee a group of TAs and TMs.

Burnaby, Bc

Digital Intelligence & Social Listening Team- Analyzed and reported on trends in social media with social listening software such as Tracx and Crimson Hexagon.- Used sentiment and text analytics R packages such as twitteR to identify successful marketing campaigns.- Implemented time series forecasting in R predict week one game sales based on social media activity.- Developed an RShiny web application to set conversation volume benchmarks for new posts.

Vancouver, Bc

- Used Excel and actuarial software to perform actuarial valuations.- Calculated pension adjustments, retirement options, and benefit rates.- Prepared actuarial calculations for legal cases on interest rates.

Ottawa, Canada

Household Survey Methodology Division- Used logistic regression to find key variables related to stratification error- Created data visualizations to represent geographical statistics- Presented & prepared technical documentation in both French & English

Burnaby, Bc

- Tested leading questions from the BC Adolescent Health Survey- Produced summary reports of key data insights

St Joseph'S General Hospital

Management Of Technology Mba, Business Administration And Management, General

Bachelor’S Degree, Statistics With Minor In Computing Science (Co-Op)

Activities and Societies: SFU Sports Analytics Club, SFU Cheerleading, Statistics and Actuarial Science Student Association, Women in STEM