Kristen D. Dodd, Mba Email and Phone Number
Kristen D. Dodd, Mba work email
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Kristen D. Dodd, Mba personal email
As a previous collegiate athlete, I am laser focused on setting, meeting, and achieving goals. I am skilled in utilizing “leading from the front” management style for introducing innovative ideas to describe business mission, assimilate marketing resource strengths, and enhance sales efficiency and revenue growth. I am an ideal leader to enable top-flight product messaging and effective communications. I am an innovative visionary growth-focused professional with experience in product marketing, business development, and sales enablement in the IT/Tech/SW sectors and across the fast-paced SaaS environment. Utilizing my critical thinking and problem-solving skills, I am implementing innovative product marketing, business development, and sales concepts. I have a prominent career marked with top work performance and achievements. Some of my key milestones include:● Implemented six new lead channels and tactics for demand generation campaigns and increased number of MQLs by over 200% over previous year.● Delivered active functional support to $141M sales funnel by steering the tactical and strategic marketing activities to create demand among C-Suite constituents of large healthcare systems and IDNs.● Carried out maximum business benefits by crafting, editing, and delivering internal educational content and external sales-driving promotional collateral, presentations, digital ads, and social media.If you’d like to get in touch, please feel free to connect me at kdodd@alumni.nd.edu.
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Sr. Director Of Product MarketingCascala HealthCharlotte, Nc, Us
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Director Of MarketingBenelynk Jun 2021 - Nov 2024Sunrise, Fl, UsLaunched, developed, and executed a comprehensive strategy to establish a marketing department from inception, aligning objectives with overall company goals, health plan partners, and Medicare Advantage market trends. • Led the creation and development of the marketing department, including recruiting, hiring, and training top talent across various marketing disciplines.• Established clear roles, responsibilities, and performance metrics to ensure the team's effectiveness and accountability.• Implemented foundational infrastructure, including marketing technologies, systems, and processes, to support the department's operations and scale for future growth.• Established and managed the marketing budget and vendor contracts, allocating resources effectively to maximize ROI and achieve strategic objectives with our health plan partners and their members.• Developed integrated marketing campaigns that lead to increased brand awareness, thought leadership, and lead generation. -
Director Of Product Marketing OperationsAvidxchange, Inc. Jul 2019 - Jun 2021Charlotte, Nc, UsIn this position:I contributed to all endeavors of marketing metrics, such as close rates, win loss analysis, length of marketing/sales cycle, and price adherence, while drafting executive reports that communicated go-to-market effectiveness and forecast future performance. I also led efforts for producing executive and operational dashboards and developing frameworks to deliver insights and analytics along with assess the effectiveness of product marketing initiatives and programs. Following are my key achievements:● Contributed to the success of company progression by aiding $800M+ sales funnel with product messaging, value propositions, and ROI tools.● Helped to improve and maximize our go-to-market effectiveness through the evaluation of customer insights and close collaboration with sales and product marketing leaders.● Bridged the communication gap and interacted with product marketing, product, sales, and finance to lead analytical frameworks and drive right investment decisions.● Enabled continuous evaluation of best practices by designing executive and operational dashboards, including pricing strategies, promotions, and other marketing initiatives. -
Senior Strategic Marketing ManagerChange Healthcare Nov 2017 - Jul 2019Nashville, Tennessee, UsI provided business unit portfolio ownership consisting of six different solutions by supervising and executing the overall marketing strategy, including product naming and yearly marketing plans development. I coordinated with highly skilled teams to create blog posts, webinars, press releases, SEO webpages, collaterals, videos, and landing pages by utilizing the content for buyer persona demand gen campaigns, inbound/outbound leads, and tele-sales programs. Following are highlights of my key achievements that I attained:● Recognized for initiating and incorporating multi-media thought leadership series by leveraging paid media partners, key opinion influencers, and industry associations.● Enhanced organizational productivity by directing strategy to activate new brand identity, architecture, and messaging. -
Strategic Marketing ManagerMckesson Dec 2015 - Nov 2017Irving, Texas, UsAwarded as President's Club Achiever FY17. Selected as a participant in the Women in Leadership program; 1 of 30 women selected from 38,000. Additionally, I generated value propositions and engaging marketing pieces for revenue cycle, healthcare analytics, PACS, and workforce management solutions. Apart from this, I ensured leadership to employee all-hands committee consisting of 10 team members; supervising monthly employee engagement activities and team updates. Following are highlights of my key achievements that I attained:● Pivotal in partnering with paid media vendors and third-party partners to acquire and deliver sales leads that achieved 360% of plan and influenced $39M+ in active opportunities. -
Senior Product Marketing SpecialistMckesson Oct 2013 - Dec 2015Irving, Texas, UsI performed key role in structuring messaging to introduce and organize strategic marketing campaigns, while supporting inside/outside sales representatives and business partners. I oversaw strategic planning of tactics and deliverables to drive sales, while serving as product marketing leader for cross-business unit solutions. Following are highlights of my key achievements that I attained:● Provided sales activation processes, including segmentation, buyer personas, and messaging by managing successful program.● Increased company revenue and income by developing, mapping, and leading new product launch process along with devising and executing marketing plans from start to end.● Appreciated with enabling the record high webinar attendance and response rates for digital communications.
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Product Marketing SpecialistMckesson Oct 2010 - Oct 2013Irving, Texas, Us
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Specialty Pharmaceutical Sales RepresentativeAlcon 2008 - 2010Geneva, Switzerland, ChOtolaryngology & Allergy Specialty Pharmaceutical Sales -
Facility Services Sales RepresentativeCintas Jul 2007 - Aug 2008Mason, Oh, Us -
Assistant Manager/Sales Representative TraineeSherwin-Williams Jun 2005 - Jul 2007Cleveland, Oh, Us• Presented products/services to contractors to provide solutions and benefits for their needs• Increased sales to national accounts in my territory by 15%• Assisted in the management and training of other Sherwin Williams employees• Implemented marketing efforts in order to increase sales to small business owners• Maintained accuracy of accounts receivables by collecting and documenting payments• Performed outside sales calls to prospects quarterly• Ensured that facility was audit-compliant at all times by performing weekly cycle counts• Placed weekly JIT inventory purchase orders and maintained accurate inventory level
Kristen D. Dodd, Mba Skills
Kristen D. Dodd, Mba Education Details
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University Of Notre DameBachelor'S Degree -
University Of North Carolina At CharlotteMarketing
Frequently Asked Questions about Kristen D. Dodd, Mba
What company does Kristen D. Dodd, Mba work for?
Kristen D. Dodd, Mba works for Cascala Health
What is Kristen D. Dodd, Mba's role at the current company?
Kristen D. Dodd, Mba's current role is Sr. Director of Product Marketing.
What is Kristen D. Dodd, Mba's email address?
Kristen D. Dodd, Mba's email address is kd****@****nge.com
What schools did Kristen D. Dodd, Mba attend?
Kristen D. Dodd, Mba attended University Of Notre Dame, University Of North Carolina At Charlotte.
What skills is Kristen D. Dodd, Mba known for?
Kristen D. Dodd, Mba has skills like Team Building, Cross Functional Team Leadership, Process Improvement, Marketing, Public Speaking, Competitive Analysis, Leadership, Product Launch, Marketing Strategy, Strategic Planning, Healthcare, Product Marketing.
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