Kristen D. Dodd, Mba Email & Phone Number

Charlotte, Nc, Us

Sunrise, Fl, Us

Launched, developed, and executed a comprehensive strategy to establish a marketing department from inception, aligning objectives with overall company goals, health plan partners, and Medicare Advantage market trends. • Led the creation and development of the marketing department, including recruiting, hiring, and training top talent across various marketing disciplines.• Established clear roles, responsibilities, and performance metrics to ensure the team's effectiveness and accountability.• Implemented foundational infrastructure, including marketing technologies, systems, and processes, to support the department's operations and scale for future growth.• Established and managed the marketing budget and vendor contracts, allocating resources effectively to maximize ROI and achieve strategic objectives with our health plan partners and their members.• Developed integrated marketing campaigns that lead to increased brand awareness, thought leadership, and lead generation.

Charlotte, Nc, Us

In this position:I contributed to all endeavors of marketing metrics, such as close rates, win loss analysis, length of marketing/sales cycle, and price adherence, while drafting executive reports that communicated go-to-market effectiveness and forecast future performance. I also led efforts for producing executive and operational dashboards and developing frameworks to deliver insights and analytics along with assess the effectiveness of product marketing initiatives and programs. Following are my key achievements:● Contributed to the success of company progression by aiding $800M+ sales funnel with product messaging, value propositions, and ROI tools.● Helped to improve and maximize our go-to-market effectiveness through the evaluation of customer insights and close collaboration with sales and product marketing leaders.● Bridged the communication gap and interacted with product marketing, product, sales, and finance to lead analytical frameworks and drive right investment decisions.● Enabled continuous evaluation of best practices by designing executive and operational dashboards, including pricing strategies, promotions, and other marketing initiatives.

Nashville, Tennessee, Us

I provided business unit portfolio ownership consisting of six different solutions by supervising and executing the overall marketing strategy, including product naming and yearly marketing plans development. I coordinated with highly skilled teams to create blog posts, webinars, press releases, SEO webpages, collaterals, videos, and landing pages by utilizing the content for buyer persona demand gen campaigns, inbound/outbound leads, and tele-sales programs. Following are highlights of my key achievements that I attained:● Recognized for initiating and incorporating multi-media thought leadership series by leveraging paid media partners, key opinion influencers, and industry associations.● Enhanced organizational productivity by directing strategy to activate new brand identity, architecture, and messaging.

Irving, Texas, Us

Awarded as President's Club Achiever FY17. Selected as a participant in the Women in Leadership program; 1 of 30 women selected from 38,000. Additionally, I generated value propositions and engaging marketing pieces for revenue cycle, healthcare analytics, PACS, and workforce management solutions. Apart from this, I ensured leadership to employee all-hands committee consisting of 10 team members; supervising monthly employee engagement activities and team updates. Following are highlights of my key achievements that I attained:● Pivotal in partnering with paid media vendors and third-party partners to acquire and deliver sales leads that achieved 360% of plan and influenced $39M+ in active opportunities.

Irving, Texas, Us

I performed key role in structuring messaging to introduce and organize strategic marketing campaigns, while supporting inside/outside sales representatives and business partners. I oversaw strategic planning of tactics and deliverables to drive sales, while serving as product marketing leader for cross-business unit solutions. Following are highlights of my key achievements that I attained:● Provided sales activation processes, including segmentation, buyer personas, and messaging by managing successful program.● Increased company revenue and income by developing, mapping, and leading new product launch process along with devising and executing marketing plans from start to end.● Appreciated with enabling the record high webinar attendance and response rates for digital communications.

Irving, Texas, Us

Geneva, Switzerland, Ch

Otolaryngology & Allergy Specialty Pharmaceutical Sales

Mason, Oh, Us

Cleveland, Oh, Us

• Presented products/services to contractors to provide solutions and benefits for their needs• Increased sales to national accounts in my territory by 15%• Assisted in the management and training of other Sherwin Williams employees• Implemented marketing efforts in order to increase sales to small business owners• Maintained accuracy of accounts receivables by collecting and documenting payments• Performed outside sales calls to prospects quarterly• Ensured that facility was audit-compliant at all times by performing weekly cycle counts• Placed weekly JIT inventory purchase orders and maintained accurate inventory level

Bachelor'S Degree

Mba, Marketing