Kristen Doherty Email & Phone Number

Raleigh, Nc, Us

In my current role, I hold executive ownership of client acquisition, marketing, employee engagement, internal communications, strategic partner development, brand management, ecosystem building, and the client experience. I head a team of 15+ sales and marketing professionals delivering on objectives for client acquisition, internal and external communications, and product marketing.Collaborating with agency partners and leading media relations, I develop creative communication products, purchase media, and deliver campaigns. I steer RBC Bank’s media relations strategy to raise awareness of bank solutions in North America. I have established national partnerships to promote customized "value beyond banking" consumer solutions. Effective implementation of the content marketing strategy attracts clients throughout the customer journey with digital and live advice options.We consistently achieved double-digit client acquisition growth YOY with 7% growth during pandemic. I coached my remote team dispersed across North America.My team delivered an 81% increase in real estate finance prospects by employing digital marketing and a virtual event series in Q4 2020.

Raleigh, Nc, Us

Serving as corporate communications leader of employee and executive communications and the executive speech writer, I was the primary media spokesperson. I coordinated the communication campaign for RBC Bank's headquarters relocation to downtown Raleigh. I hosted the groundbreaking and grand opening celebrations for the new HQ, administering a $25M+ marketing budget to fund community outreach, sponsorships, media relations, client entertainment, merchandising, and event marketing. I developed and delivered strategic brand programs tied to sponsorships, entertainment, and events for the US Open, Team RBC, NHL All Access Weekend, the ACC tournament, Official Bank of the Carolina Hurricanes, and Official Bank of the ACC.• I developed and executed internal and external communication campaigns for five bank acquisitions (three within 18 months). The original and engaging campaigns drove achievement of our 90% client retention goal. My team created unique custom rebranding campaigns and achieved all revenue targets.• My team coordinated and executed internal, external and public celebrations.o Grand Opening of headquarters location in downtown Raleigh as part of city revitalization effort. Drew 300+ attendees including State and local dignitaries.o Annual performance convention across multiple international locations for 250+ top producers, their guests, and bank executive team. Allocated budget of $700K.o Yearly leadership conference to launch corporate and sales objectives across leadership team. Administered $350K budget and developed theme, content, materials, guest speakers, and post-event messages.o Team RBC Pro Golfer player sponsorships with "Behind the Greens" client appreciations and top PGA caddies sharing stories and tips.o Economic Insights Lunch & Learn series for corporate clients. Program spanned eight primary markets and drew 100-150 clients per event. Program evolved into successful multi-year campaign.

Raleigh, Nc, Us

I led integrated marketing communications within the legacy bank, a $30B regional financial institution, with a $25M+ budget. Functions included marketing, advertising, client communications, corporate citizenship, internal sales communications, sponsorships, public partnerships, events, and reward & recognition. I wrote, edited, and distributed internal communications for 5K+ employees and 450 retail branches. I managed the organizational "gateway calendar" for retail communications dissemination.I oversaw the corporate team in planning and executing sales leadership conference with the top 400 sales leaders; regional sales conference for six-state footprint; annual RBC performance convention for top sellers; and CEO-sponsored community and client appreciation events. I headed the brand sponsorship program for regional and national sports; also managing the arts and education portfolio.

Raleigh, Nc, Us

I built the corporate communications department from the ground up. I oversaw the crisis communication process, optimized public relations, and addressed reputational issues. Authoring content across traditional and digital channels, I managed web, email, editorials, news releases, social media, and customer collateral. I coached executive leadership on communication styles and content; and wrote executive speeches.

Provided marketing strategy, creative direction and copywriting for multiple DTC relationship marketing campaigns for clients such as Novartis, GlaxoSmithKline, Aventis and Dermik Laboratories. Served as communications strategist for KB Homes providing media relations, community relations, community marketing and internal communications strategy and service. Assisted client organizations with marketing communications planning, collateral development, copywriting, market research and media relations.Lead web redesign and enhancement projects for various start-up organizations. Freelance writer for Business North Carolina and Business Leader magazines.Seasoned copywriter across all media including print, broadcast and online. Directed and managed $1M+ national communications and training program for pharmaceutical client, plus all other communications and research accounts.Collaborated with Big 5 consulting team to plan and execute international global logistics training workshop in Barcelona, Spain. Completed 12-week engagement in UK, working closely with global management team.Provided marketing communications, public relations, special events and market research expertise for consumer product launch in startup environment. Managed qualitative market research initiatives including international and national product positioning with retailer and consumer segments. Conducted 4-week market assessment in Southeast Asia of industry retailers in Singapore, Hong Kong and Taipei, TaiwanConducted national agency search for advertising and PR agencies of recordManaged external advertising and PR agencies for jewelry product positioning and launch.

Provided strategic marketing communications counsel and service to a variety of large and small clients in numerous industries including consumer goods, energy, pharmaceuticals, consumer products, and non profit. Copywriter across diverse channels, including newsletters, web sites, media materials, editorial materials, brochures and various communication projects. Coordinated media events, media launches, special events, media tours and promotional activities for diverse client base including John Deere, Lucor Corporation, Philip Morris and GlaxoWellcome. Served on communication team supporting national network of John Deere retailers. Established trade media relationships, pitched story ideas, wrote byline articles, fulfilled media requests.

Executive Education, Digital Marketing Certification

Ma, Organizations & Communication Management

Bachelor'S Degree, Communication - Public Relations