- Conceptualized and created a diverse collection of original illustrations for product lines, including greeting cards, home decor and personal accessories. - Managed the entire creative process, from initial sketches and prototypes to final production, ensuring high-quality standards and timely delivery of all products. - Developed and maintained eCommerce platforms, optimizing product listings, enhancing used experience and implementing SEO strategies.- Established and cultivated relationships with manufactures and suppliers, sourcing high-quality materials to enhance product offerings and improve cost efficiency. - Created and managed visually compelling content for various platforms, including websites, social media, and print materials, strengthening brand identity and engaging with a growing audience.

- Designed and executed majority of digital marketing efforts, including social media and print materials, aligning online promotions with in-store initiatives- Captured high-quality product photographs that enhanced online and print marketing materials.- Created and updated website banners, product listings, and promotional graphics using Adobe Suite and Canva.- Executed successful in-store events and crafted promotional swag- Conceptualized and constructed custom props and fixtures to enhance store ambiance and highlight key merchandise-Executed seasonal and promotional visual merchandising plans, coordinating with cross-functional teams to ensure timely and effective rollouts.-Trained store staff on visual merchandising best practices and provided ongoing support to enhance in-store presentation.- Sourced materials and managed the construction of custom display elements, negotiating with vendors to stay within budget while achieving high-quality results.- Collaborated with marketing and design teams to create impactful window displays and in-store promotions that align with brand objectives.- Conducted regular store walkthroughs to assess visual merchandising effectiveness and implemented improvements based on customer feedback and sales performance.

- Analyzed sales data and customer feedback to identify trends and adjust inventory levels- Curated and sourced a diverse selection of unique gift items, aligning with customer preferences and store themes to enhance product assortment and drive sales. Purchased directly, through sales reps, on Faire, at national trade shows including: NSS, NYNOW, & Americasmart-Collaborated with the visual merchandising team to design attractive product displays, enhancing the in-store experience and improving sales performance.

- Social Media Management | content creation, graphics, product photography and copywriting- Custom Invitation Consultations | Translating customer's ideas to a paper, print method and design that will accomplish all of their objectives.- Retail Merchandising and Storefront Design | visual merchandising, prop design and construction

- Conceptual Design- Promotional Materials Production- Materials Production Coordination- Fine Art Photography- Product Photography- Portrait Photography- Adobe CS5

Art criticism, discussion and education group of Oakland County, MI

- Create and implement Membership recruitment, retention and recognition campaigns.- Manage production and inventory of membership and marketing materials- Maintain accurate membership records and marketing databases- Oversee member communications- Transcribe meeting minutes

Assisted in the operation and preparation of a photographic exhibition to gain experience in running a gallery. [2013 DCCP Member's Show - Studio Couture, Detroit]- Coordinate Pick-Ups and Delivery- Gallery Open Hours, Gallery Sitting- Reception Coordination- Show Installation- Design Gallery Guide

- Supervise Line & Special Events Photography Teams- Manage Sales & Production Booths- Photograph Portraits - Style Portraits- Manage Equipment- Balance and Report Receipts- Cold Sales - Manage Inventory

- Custom Framing Design- Art Handler- Archival Preservation- Construction and Assembly- Inventory Management- Merchandising - Customer Service- Sales