With over 5 years of hands-on experience in Marketing, specialising in direct Customer Experience, organic Social Media and Digital Marketing, I am currently thriving as a CRM Specialist at VRG GRL. My core competencies are deeply rooted in customer relationship management, with a side of performance media, with a specific focus on enhancing customer engagement through innovative marketing strategies. My mission is to leverage my expertise in CRM to foster strong customer relationships and drive brand growth. My logical thinking, keen attention to detail and the pride I show in my work ensure that campaigns are not only creative but also highly effective in meeting our performance targets.
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Crm SpecialistVrg Grl Jul 2024 - Present -
Digital Marketing SpecialistBlack Milk Clothing Jan 2024 - Jun 2024Brisbane, Queensland, AustraliaDigital Marketing all-rounder with experience in the following areas: - CRM (EDM, SMS, push) - Performance Media (Meta, Pinterest, Tiktoks) - Student incentive program - Working with an external agencies Proud accomplishments - Overseeing a new birthday incentive triggered edm program for customers from start to finish which is already seeing fantastic results from both a customer engagement perspective and as a revenue contributor- 2022 Dot Digital Dottie's award winner for best performing campaign by an ecommerce brand for our Welcome Series refresh -
Digital Marketing CoordinatorBlack Milk Clothing Mar 2022 - Jan 2024
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Social Media CoordinatorBlack Milk Clothing Aug 2018 - Dec 2023Banyo, Queensland, Australia
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Customer Experience SpecialistBlack Milk Clothing Mar 2017 - Aug 2018Banyo, Queensland, AustraliaOffering exceptional customer service through multiple online platforms (email, livechat, social media platforms; Facebook, Instagram, and Twitter), etc.
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Social Media CoordinatorBlack Milk Clothing Jan 2018 - Jun 2018Banyo, Queensland, AustraliaSecondment position. Creating, finding and scheduling engaging social content across the various social media platforms for both the BlackMilk and BlackMilk Active Brands.
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Dispatch Assistant/Customer Service ReturnsBlack Milk Clothing Nov 2015 - Mar 2017Banyo, QldTrained in all areas of dispatch from initial post procedure, picking/packing orders, post shipping procedures, stock management, etc.Cross trained in the following areas: - Social Media - Customer Service Returns- Designer Cutting - Black Milk Sublimation - Quality Control
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Sublimation TechnicianBlack Milk Clothing May 2015 - Nov 2015Banyo, Queensland, Australia- Front of press; laying fabric panels, correct placement to reduce reprints, quality control on print, controlling the press- Back of press; removing panels, quality control, bundling, ordering reprints - Floating; assisting where necessary, data entry, panel set-up, dispatch - Administration - data entry, reports, ensuring deadlines are met
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Dispatch AssistantBlack Milk Clothing Apr 2014 - May 2015Newstead Qld- Picking stock - Packing stock - Stocktaking - Quality control- General cleaning/tidying - Adhoc Warehouse duties - Made to order stock procedures - Post facilities - Warehouse social committee representative September 2014 - July 2015Experiences in: - Quality Control Department - Fabric Cutting Department - Social Media Podcasts - Sample Sales; Gold Coast & Sydney 2015
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Retail Team MemberSuper Cheap Auto Group Dec 2006 - Oct 2014Enoggera Qld- Head cashier and floor assistant
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Tourism And Marketing InternLismore And Nimbin Tourism Jul 2010 - Dec 2010Lismore, NswMarketing Assistant - Media releases - Event Management (Lismore City Council Tour of Lismore, Arts Trail and Dining Guide Launch)- Wrote applications for tourist-sign posting (through Tourist Attraction Signposting Assessment Committee) - Assisted with NSW Tourism Award submissions - Assisted in coordinating Marketing and Promotional Plans**Merit based scholarship position.
Kristen Edwards Education Details
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Sport Management/Tourism -
Marketing
Frequently Asked Questions about Kristen Edwards
What company does Kristen Edwards work for?
Kristen Edwards works for Vrg Grl
What is Kristen Edwards's role at the current company?
Kristen Edwards's current role is CRM Specialist | Digital Marketing.
What schools did Kristen Edwards attend?
Kristen Edwards attended Southern Cross University, Tafe Nsw – Western Sydney Institute.
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