Kristen Frericks, Mib Email and Phone Number
I am a bilingual sales leader who excels at building premium brands, driving revenue growth and fostering client relationships in highly competitive markets. My superpower is evaluating, launching, growing, and managing export omni channel businesses, with a focus on strategic partnerships, consumer insights, contract negotiation, marketing and digital media strategy for a seamless and unified brand experience. As a dynamic and results -focused professional, I consistently exceed sales targets and contribute to the overall success of the organization through strategic planning, sales execution and effective team management. Throughout my career I have consistently surpassed sales and margin expectations with double digit year over year growth. Being a creative and forward-thinking Sales Leader, I have a proven track record of identifying emerging market trends and implementing innovative approaches to capitalize on new opportunities. I am known for expanding business landscapes by establishing relationships with partners such as Wal-Mart International, Amazon Mexico, PriceSmart, Mercado Libre, and HEB. My dedication to excellence and passion for driving results make me a valuable asset to any organization seeking to elevate its sales performance and exceed business objectives outside of the US. A few of my career highlights include:Business development successes with major platforms, such as Amazon Mexico,Walmart, Mercado Libre, Palacio de Hierro, and Liverpool.Surpassed budget expectations by 154%, leveraging strategic pricing, product mix and marketing management to double business on Amazon Mexico and enhance market penetration.Secured delivery of targeted products at competitive prices to Wal-Mart, offering consumer research insights to support product options during line reviews.Achieved a sales increase of 112% by facilitating the international connection between Wal-Mart US and Wal-Mart International. Engaged with customers to optimize their orders and processes with the company's forecasting and demand requirements while internally optimizing capabilities across cross functional teams.Developed expansion strategy for presence in the Panama Free Trade Zone.
Chispa Consulting Llc
View- Website:
- chispaconsulting.co
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OwnerChispa Consulting Llc Oct 2023 - PresentExperienced global business consultant with extensive experience crafting strategic and creative approaches for companies interested in expanding into global export markets. Leveraging my comprehensive understanding of international business dynamics, I help brands evaluate key growth factors such as product range, competitive pricing strategies, and regulatory compliance to determine their readiness for global expansion or to prepare them for successfully launching products outside of the US. My expertise also extends to assessing and enhancing internal capabilities to ensure businesses are well-positioned to navigate the complexities of global markets.
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DirectorBoho Holding Group 🇨🇷 Oct 2023 - PresentStarting this venture from the ground up, I successfully integrated my international business acumen, cross-cultural expertise, and fluency in Spanish into the core of the organization. As Director, I lead all aspects of our group’s operations, including hotel operations, sales, sport fishing charters, and guest adventures. I leverage various software tools for team management, financial tracking, and operational efficiency, ensuring seamless coordination and execution. I thrive on creative problem-solving, managing teams, building strategic relationships, and navigating complex financial and legal matters. I ensure our businesses consistently deliver exceptional guest experiences while driving financial and operational excellence through data-driven insights and digital solutions.
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Senior Export & National Accounts ManagerMedela Feb 2017 - Oct 2023Baar, Zg, ChPromoted to include domestic retail responsibilities. Spearheaded the assessment and relaunch of premium brands globally by devising go-to-market strategies in line with company objectives and practical possibilities. Oversaw regulatory and compliance, financial aspects, credit management, packaging decisions, margin analysis, distribution price management, marketing product mix, distribution partners and coordination across internal and cross-functional teams.Highlights of accomplishments in this role include:• Expanded role to lead sales for Wal-Mart in Mexico and the US and expanded services into Wal-Mart Central America by playing an integral role in the LATAM region, achieving a 150% YoY revenue increase. • Streamlined customer communication, conducted market research, monitored currency fluctuations, negotiated contracts, and collaborated with legal teams to enhance operational efficiency by 95%.🏆• 150% of Sales Goal: 2023• 100% Award: 2022• President's Club Award: 2021• President's Club Award: 2019• 100% Award: 2017 -
Latin American Sales ManagerMedela Feb 2017 - Oct 2023Baar, Zg, ChLaunched the Medela portfolio in Mexico by understanding demographics, pricing, product mix, compliance, and legal considerations for a successful market entry. Applied US approach to the Latin American market to refine relationships, fulfill expectations, establish a seamless workflow for compliance and orders, and expand the model in the region. Elevated the business growth from $100K to $2M in revenue in four years through strategic prowess and impactful leadership. Led the launch of the Medela portfolio on Amazon Mexico, Mercado Libre, Linio, Wal-Mart Mexico, HEB, and other regional and local retail partners across Mexico, Central America, and the Caribbean.Highlights of accomplishments in this role include:• Built and developed relationships with retail partners and distributors by understanding cultural nuances, consumers, and country-specific needs, resulting in a remarkable 10-fold increase in organizational growth.• Steered substantial transition in sales channels by transitioning business from a prior ratio of 70% brick and mortar to 70% online during COVID.
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Regional Sales Manager: Latin AmericaWilton Industries Oct 2008 - Feb 2017Naperville, Il, UsSupervised a team of three direct reports, including one assistant and two leaders in education and marketing for the Latin American region. Established the Brazilian distributor as the largest standalone territory by building relationships with other regional players and distributors. Revamped and globalized classes in Mexico and Brazil, infusing a trendy and appealing approach in Latin America by redesigning the education program in collaboration with two reporting education and marketing leaders. Navigated the complexities of licensing outside the US for the development of streamlined licensing programs by scaling down costs and offering a targeted range of 14 products for Latin America to coordinate licensing agreements with entities, including Disney.Highlights of accomplishments in this role include:• Oversaw a portfolio of 12 consumer brands, including Wilton, Copco, Martha Stewart, Mario Batali, and sub-brands, attaining an annual sales turnover of $18M across Latin America and Brazil.• Achieved 186% increase in sales through the implementation of regional brand marketing initiatives and grassroots sales development strategies.✅ ADDITIONAL WORK EXPERIENCE INCLUDES:Latin American Sales Manager : Fiskars Group: Madison, WI (Remote)International Sales Manager : Sta Rite Industries/ Pentair : Delavan, WI (Remote)
Kristen Frericks, Mib Education Details
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Saint Mary'S University Of MinnesotaInternational Business -
Universidad De SalamancaSpanish Language
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Converse UniversityBa International Business + Ba Spanish
Frequently Asked Questions about Kristen Frericks, Mib
What company does Kristen Frericks, Mib work for?
Kristen Frericks, Mib works for Chispa Consulting Llc
What is Kristen Frericks, Mib's role at the current company?
Kristen Frericks, Mib's current role is Award-Winning Bilingual Global Sales Director| International Expansion, Strategic Partnerships | Energetic, Creative, Driven Brand Builder | Consultant | I love what I do!.
What schools did Kristen Frericks, Mib attend?
Kristen Frericks, Mib attended Saint Mary's University Of Minnesota, Universidad De Salamanca, Converse University.
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