An experienced social media manager and content strategist with a demonstrated history implementing successful social media campaigns and growing accounts on various platforms. Graduate of James Madison University with a Bachelor of Arts in Media Arts and Design with a concentration in Journalism. Specializes in social media management, social media strategy, search engine optimization, digital marketing, community management, and copywriting.
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Social Media Marketing ManagerAdlyUnited States -
Social Media Marketing ManagerAdly Sep 2024 - Present -
Social Media StrategistInspira Education Jan 2024 - Aug 2024-Increased Instagram following by 216%, reach by 133%, and engagement by 400%.-Increased TikTok video views by 250% and following by 61%.-Lead organic social media strategy across six distinct brands. -Created and executed content strategy, oversaw content calendar, and determined optimal posting schedule for each brand.-Published 50+ engaging posts daily across Instagram, TikTok, Facebook, YouTube, and Pinterest.-Managed relationships with influencers and content creators;… Show more -Increased Instagram following by 216%, reach by 133%, and engagement by 400%.-Increased TikTok video views by 250% and following by 61%.-Lead organic social media strategy across six distinct brands. -Created and executed content strategy, oversaw content calendar, and determined optimal posting schedule for each brand.-Published 50+ engaging posts daily across Instagram, TikTok, Facebook, YouTube, and Pinterest.-Managed relationships with influencers and content creators; vetted and onboarded creators, approved all content.-Closely collaborated with paid social team to execute content strategies for boosted campaigns. Show less -
Social Media ManagerThe Ring Boxes Llc Dec 2023 - Jul 2024-Increased Instagram reach by 180% and engagement by 448%.-Developed and executed social strategy for an Instagram audience of 78,000 followers.-Curated and published daily content to achieve diverse goals, including trend coverage, product launches, brand awareness, and sales promotion.-Coordinated over 70 influencer and affiliate partnerships. Identified potential collaborators and oversaw campaign execution. -
Social Media Marketing ManagerEaston Events Aug 2023 - Dec 2023Charleston, South Carolina Metropolitan Area-Increased Instagram engagement by 1300%, reach by 300%, and following by 18%.-Managed daily community for 134,000+ users across Instagram, TikTok, and Facebook.-Captured video content at ultra-luxury weddings and influencer events.-Developed and executed strategy for Instagram, TikTok, Pinterest, and Facebook. -
Social Media ManagerCarats & Cake May 2022 - May 2023New York City Metropolitan Area-Launched TikTok and organically grew an audience of 138,000 followers. -Launched YouTube channel and organically grew an audience of 21,000 subscribers, reaching 17 million monthly views.-Increased Pinterest reach to 9 million monthly impressions.-Created and executed social media strategy for TikTok, YouTube, YouTube Shorts, and Pinterest.-Conducted daily community management to an audience of over 500,000 followers. -
Assistant Social Media ManagerCarats & Cake Mar 2021 - May 2022 -
Digital Marketing InternReingold, Inc. Sep 2020 - Dec 2020Alexandria, Virginia, United States-Developed social and digital media content and write social copy for healthcare, nonprofit, and government clients.-Used Synthesio to conduct social listening and create sentiment analysis reports for clients.-Conducted market research to support client proposals, landscape analyses, and other client projects.-Tracked paid media receipts and provide general support for paid media campaigns.-Created and implemented content messaging strategies to create deliverables for clients -
Social Media InternCarats & Cake Jun 2019 - Jun 2020New York, New York, United States-Increased monthly Facebook post reach by 2000% and Pinterest engagement by over 400%.-Built and created social content across channels using Facebook Business Manager, Pinterest Ads Manager, and Instagram Business Manager.-Created standard operating procedures for Facebook and Pinterest social media management.-Conducted market research and identified industry trends to produce weekly social media competitor analysis reports.-Identified best practices, potential partners… Show more -Increased monthly Facebook post reach by 2000% and Pinterest engagement by over 400%.-Built and created social content across channels using Facebook Business Manager, Pinterest Ads Manager, and Instagram Business Manager.-Created standard operating procedures for Facebook and Pinterest social media management.-Conducted market research and identified industry trends to produce weekly social media competitor analysis reports.-Identified best practices, potential partners, influencer collaborations and press angles for the social team. Show less
Kristen Gilbert Skills
Kristen Gilbert Education Details
Frequently Asked Questions about Kristen Gilbert
What company does Kristen Gilbert work for?
Kristen Gilbert works for Adly
What is Kristen Gilbert's role at the current company?
Kristen Gilbert's current role is Social Media Marketing Manager.
What schools did Kristen Gilbert attend?
Kristen Gilbert attended James Madison University.
What skills is Kristen Gilbert known for?
Kristen Gilbert has skills like Copy Editing, Social Media Management, Storytelling, Ap Stylebook, Journalism, Magazines, Research, Customer Relationship Management, Search Engine Optimization, Imovie, Adobe Photoshop, Adobe Illustrator.
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Kristen Gilbert
Associate Provost/Sacscoc Accreditation Liaison/Professor Of Psychology At University Of MontevalloMontevallo, Al2gmail.com, montevallo.edu2 +120590XXXXX
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3gmail.com, ups.com, ups.com
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Kristen G.
President @ Career Climb | Over 20,000 Resumes Written | Inspiring Career Transformation 1 Job Seeker @ A Time | Interview Coaching, Job Search Help, You Name It! Careerclimb.ComMacungie, Pa1evolution-coaching.com4 +148486XXXXX
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