PureCars combines powerful technology with unrivaled service and support. Our suite of award-winning digital solutions are further enhanced by data-driven strategy teams.

I managed end-to-end SEM for a Fortune 500 company, optimizing strategies with a $2 million monthly budgets to support the company's growth and support strategic objectives. I cultivated strong relationships with executives and various team members, internally and externally, ensuring alignment with their goals through clear communication and strategic ideas. Working closely with product development teams, I provided targeted solutions that enhanced dealer objectives and strengthened brand positioning. I also led internal project management efforts, overseeing complex initiatives, resolving technical challenges, and implementing training programs for new team members. By leveraging data-driven analysis and tools like Salesforce and other custom/proprietary reporting systems, I monitored marketing performance, identified trends, and optimized ever changing strategies to drive results.

AutoWeb simplifies the online car shopping experience by creating innovative digital media solutions that match the right consumer with the right automotive mobility provider.I managed paid search engine marketing and paid display campaigns across Google and Bing for over 20 accounts, consistently maintaining profit margins of 20% or more. My campaigns ranged from unlimited monthly budgets to strict CPA lead pacing requirements. I conducted A/B tests on ad copy, landing pages, and keywords to optimize return on advertising spend and kept up to date with the latest SEM trends. Additionally, I leveraged Google Analytics to analyze page behavior and other data, improving user experience and driving higher engagement.

Along side my full time positions, I worked part time to organize and host in-store retail demos, coordinating with store managers and demo coordinators to manage schedules, product levels, and demo guidelines. I created unique customer experiences designed to boost brand awareness and foster customer loyalty. Additionally, I tracked and reported demo results, reporting promptly into various tracking systems. I also hosted relevant marketing events by partnering with like-minded companies to strengthen the brand's regional presence. I maintained relationships with existing sales accounts through POS placement and store merchandising, while cultivating connections with market influencers to enhance brand visibility. I communicated key successes, learnings, and activities to the Field Marketing Manager, all while striving to bring positivity through unexpected acts of kindness.

salesEQUITY is a B2B client engagement platform providing a customer experience dashboard for organizing, collecting and managing client feedback data and their level of engagement. I managed day-to-day activities across Google and Bing, overseeing campaign planning, implementation, performance reviews, and general optimization. I conducted keyword research, edited ad copy, and analyzed performance metrics to optimize campaigns across search, display, and social media. Additionally, I created clear, data-driven reports highlighting key performance indicators and areas for improvement. I stayed current with digital marketing trends and explored new channels and strategies, including paid media, SEO, blogging content, and email marketing. Collaborating with my marketing Manager, I ensured campaigns went live on time and accurately, incorporating all necessary campaign details, promotions, and creative assets.

Package Concierge (a division of Gibraltar Industries), is the national industry leader in providing high quality, American made package lockers and technology for multi-family apartments. I was responsible for generating and managing all outbound marketing content and press releases to promote and protect the brand across regional and national organizations. I established and monitored digital key performance indicators to define target audiences and guide marketing strategies. Additionally, I created custom campaigns with multiple touch points (email, social, PPC) for new product launches, trade show participation, and brand engagement, while providing expertise in SEO, AdWords, and Google Analytics. I also developed branded content, blogs, and social media messaging, and successfully planned and executed trade show participation, overseeing logistics and displays with budgets up to $40K.

BMW of Ridgefield, the #1 ranked BMW dealer in the nation and five-time BMW Center of Excellence, was originally founded in Fairfield County, Connecticut. I developed and executed targeted email marketing campaigns to enhance brand development and promote new product releases, achieving a 40% increase in content engagement and open rates. In addition, I contributed to strategic planning for SEM, display, and paid social ads while creating monthly email campaigns, SEO content, and website edits to support various departmental needs. I also designed editorial content for email campaigns, newsletters, and landing pages using Photoshop. I led the creation and implementation of social media campaigns through market analysis across YouTube, Facebook, and Instagram while managing online reputation with a focus on Yelp. Additionally, I organized sales and service events, managed Co-Op programs with a $250k budget, and implemented creative sales initiatives to boost customer retention.

I managed and integrated sensitive client and vehicle data into CRM and DMS systems, ensuring accuracy and integrity. By analyzing sales performance and KPIs, I provided actionable insights to help drive sales goals & decisions. I optimized client intake, receipting, and reporting processes, improving operational efficiency, and coordinated the distribution of key reports to management. Additionally, I led training for new hires and consistently delivered an exceptional client experience aligned with the company’s "Four Seasons" service standard.

AmeriCorps NCCC (National Civilian Community Corps) is dedicated to building stronger communities and developing leaders through team-based service projects that address critical needs in areas such as land conservation, affordable housing, and disaster relief. Working in partnership with various organizations—ranging from non-profits to local, state, and federal agencies—members engage in hands-on service across different regions. In this role, I executed community initiatives focused on these core areas, organized service learning activities to foster community involvement, participated in flood disaster relief, and assisted over 150 low-income tax payers through the IRS's Volunteer Income Tax Assistance program. I also facilitated events for seniors at the Heart Senior Center and collaborated with groups like Habitat for Humanity, Eastern Idaho Community Action Partnership, local YMCA's, and Food Not Bombs to support vulnerable populations.